Nanny State Label and Text

03.10.2009

A paranoid hop overdose for a PC generation

Society today is an all too dangerous place.

ASBO-ed three year olds loitering in alley ways, CCTV recording our every move and misplaced suitcases grinding entire public transport infrastructures to a halt.

No wonder you've been reduced to a quivering wreck, battening down the hatches at three in the afternoon with Ofcom on speed dial.

At BrewDog we appreciate your inability to know your limits - especially when it comes to alcohol – which is why we've created Nanny State.

This idiosyncratic little beer is a gentle smack in the right direction.

It's time to draw your net curtains, sit back with Nanny and watch your favourite episode of Last Of The Summer Wine. It's finally safe to enjoy alcohol again.

Please note: BrewDog recommends that you only drink this beer whilst wearing the necessary personal protective equipment and in a premises that has passed a full health and safety risk assessment for optimum enjoyment.

As always we want to hear what you think! Please feel free to suggest any amendments or additional lines/comments. Your prose could even end up gracing the final label!

Ask your Mum's permission and get hold of some now.. http://www.brewdog.com/product.php?id=41

Posted in - Our Beers

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Comments

Just cracked one open - wow!
John 07.10.2009
I SO hope that you are sending a batch to Hollyrood...
Dale 06.10.2009
Tried it on cask in the Bow Bar (Edinburgh) on Saturday. Was a bit sceptical, but it is a really great beer. Incredible hoppy aroma and not too bitter, which was my worry for such a weak beer. Would definitely recommend it!
half man half pint 05.10.2009
I am sorry smacking is almost certainly illegal, even if metaphorical. You need to reword that as it might be taken to imply that you condoned the idea of violence against the children. This beer is a stern lecture in the right direction and if you do not like it you will be sent to your room for the rest of the evening
FrancisT 05.10.2009
Committed to social responsibility.
Adam Prendergast 04.10.2009
Such creative, imagintive, inspired genus. Where can I get a bottle of this nectar in Hampshire? Send a case to the Portman group! This beer should fly off the shelves Congratulations
David Blaikie 04.10.2009
Can you do a beer at -1% !
David 04.10.2009
Best label text yet - now get the labels printed, bottles labelled and posted!
John 03.10.2009
Does it come in a plastic bottle?
Craig 03.10.2009
What a response to alcohol Scotland and the Portman group, lets see them put that in their NHS safety approved no tobacco pipes and smoke it
Joe Clark 03.10.2009
Brilliant. Best, most sarcastic labelling I have ever seen on anything. Now I really wanna try some!
Sally Monster 03.10.2009
MAn can i just say, I was stunned at how much flavour this packed... And while at first i was worried that i was gonna be difficult to drink, id sunk the pint before i knew it.
craig garvie 03.10.2009
Please enjoy responsibly!
Richard 03.10.2009

Nanny State Label and Text

03.10.2009

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