OldDog: The initial evolution of our logo and brand identity

OldDog: The initial evolution of our logo and brand identity

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Barm 02.06.2009 @ 7:06pm
Not sure would have been such a good idea to include the word `microbrewery` in the logo. It`s kind of limiting considering the amount BrewDog has grown since the start. Clearly nobody expected such rapid success at the time.
Brian Carrafe 02.06.2009 @ 2:46pm
Did this go out to a local primary school as an art competition?
Not sure that its right for children to be exposed to high strength alcohol.
homebrewjapan 01.06.2009 @ 7:40am
I believe there is a tasting event for these beers in Tokyo later this month - as a Scot myself, I look forward to sampling them!

Homebrew Japan
http://homebrewjapan.wordpress.com/
gary elrick 30.05.2009 @ 6:52pm
have just sampled paradox batch 001 in my local wine shop (dunnottar wine stonehaven) being a whisky fanatic i found it fantastic keep up yhe good work gary
James, BrewDog 30.05.2009 @ 8:53am
Martin,
we have had the same logo since we started. These were all just options that were pitched to us at the initial design stage.

James, BrewDog
Martin 30.05.2009 @ 8:36am
That was quite some evolution there. Very interesting to see how the brand has changed although it wouldve been nice to see the timestamps as well.
andy mogg 29.05.2009 @ 10:27am
intresting stuff, i think its definatley an improvement on the original and certainly stands out from the more mundane ale labels