OldDog: The initial evolution of our logo and brand identity

OldDog: The initial evolution of our logo and brand identity







Posted in - brewdog-news


  • Not sure would have been such a good idea to include the word `microbrewery` in the logo. It`s kind of limiting considering the amount BrewDog has grown since the start. Clearly nobody expected such rapid success at the time.
  • Did this go out to a local primary school as an art competition? Not sure that its right for children to be exposed to high strength alcohol.
    Brian Carrafe02.06.2009
  • I believe there is a tasting event for these beers in Tokyo later this month - as a Scot myself, I look forward to sampling them! Homebrew Japan http://homebrewjapan.wordpress.com/
  • have just sampled paradox batch 001 in my local wine shop (dunnottar wine stonehaven) being a whisky fanatic i found it fantastic keep up yhe good work gary
    gary elrick30.05.2009
  • Martin, we have had the same logo since we started. These were all just options that were pitched to us at the initial design stage. James, BrewDog
    James, BrewDog30.05.2009
  • That was quite some evolution there. Very interesting to see how the brand has changed although it wouldve been nice to see the timestamps as well.
  • intresting stuff, i think its definatley an improvement on the original and certainly stands out from the more mundane ale labels
    andy mogg29.05.2009

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