15.07.2008

Finally some sense from the Press

Finally some sense from the Press

Published by Brian Hennigan in the Edinburgh Evening News. I could not agree more!

Booze hypocrisy
Maybe you've heard of Tokyo, a blow-your-pants-off 12 per cent strength Scottish beer. Naturally, the drink-sodden state of modern Scotland means that the Usual Handwringers have to stand on the street corner wailing about the imminent destruction of the nation by the Fraserburgh-based brewery, Brewdog.

Their crime is - apparently - to have created a bottle-based alcohol product that costs four quid for 330ml. That is to say, a product that costs more than any number of cheap wines available from Asda, Thresher or your local corner shop, while delivering almost half the alcohol of that bottle of wine. If Brewdog is being strung up in the press for its bottled crime spree, then presumably as I write there are trucks on the way to round up all those who man the tills at Tesco.

A word to the supposedly wise, particularly those arch-pontificators such as politicians and public health administrators; blaming a small company for your failure to educate people not to abuse alcohol is nothing less than hypocritical and just short of disgusting. While some products, such as Buckfast, have little place other than as the fast route to oblivion, others, such as Tokyo ale, can genuinely claim to be about something else. Belgium as a small country is packed full of equally potent products. Perhaps we should import their health legislators and civil servants to tackle a problem that is obviously beyond our bureaucratic numpties.

Posted in - brewdog-news, business-for-punks

Comments

  • We had Paradox Arran cask on the bar from Sat 30th, it took almost 5 days to sell 9 gallons @ 2 a halfpint, not what I would call binge drinking volumes, more like connisseur tasting. Bring on the cask of Tokyo!
    Neil Amos11.09.2008
  • The Tokyo is wonderful. Its also not the only beer on the market at 12 percent. Anyone who knows anything about good beer would know that. Take a walk through most supermarkets now and you will find strong beers 6-10 percent, and infact several stouts are up around 12 percent, Madness. Let us hope it doesnt affect Brewdog and hold them back on bringing us all these wicked beers. Look forward to meeting some of their team at Beer Exposed soon. ale-affinity.blogspot.com
    Jimbo11.09.2008
  • here here!! as soon as ive saved up some cash i shal be ordering a mixed case
    moggy28.08.2008
  • At last - some common sense prevails...after the last post I was starting to get depressed. Still cannot afford any Tokyo but hey - Mon the Brewdog!!
    G Dunbar15.07.2008
  • Mr Hennigan is a very clever man.
    Jo15.07.2008

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