zeitgeist losing control in cyberspace
Our zeitgeist website is now up and running, our deviant non-conforming black lager now has a new cyber-home.
There is a very unusual hook behind the zeitgeist website. The blog will not be updated by us, but by you! We want to give up ownership of the blog, website and brand to the people who drink the beer.
The idea is to create a whole alternative community online on the zeitgeist site.
You can blog on www.zeitgeistbeer.com about whatever you want: beer, art, film, music, culture, pretty much anything. They can upload movies, pictures and say anything they want. The idea would be that the discussion has an alternative vibe which ties in with the non-conforming message of the beer.
This is a brand controlled by the people not a brand which controls them.
It is not our blog. It is not zeitgeist's blog - it is your blog!
All someone has to do to be able to blog is to buy some beer for our online shop, you are emailed a code and you are ready to rock out the blog!
We have a 70% discount code SHEEP all set up so you can get an amazing deal on some great beer and be one of the first people to post on the blog on the new website.
Go to www.zeitgeistbeer.com
Buy some great beer with the discount code
Upload your thoughts on anything on the blog
I am a zeitgeist
Posted in - brewdog-news
- Love this beer however getting it delivered is a real pain, are there any plans to make it available in supermarkets? Spaz11.07.2009
- Any chance of 70% off on all brewdog products? ;)
Nice idea with the blog tho! Simon Treacy10.07.2009