Mhairi MacLeod becomes the latest addition to the madhouse as BrewDog's new marketeer and web master 3000...
BrewDog are excited to introduce Mhairi MacLeod as the latest member to join our ever expanding team. Fuelled, as always, by dogged determination, 2009 sees us continue on an unstoppable upward trajectory to create the best beers possible.
Keen to expand our presence, Mhairi will be looking after a number of up and coming web and marketing projects as well as our E-newsletter and blogs.
Here's a little bit about herself from the lady herself as well as a Belgium inspired blog after James sent her questing for the Holy Grail AKA Westvleteren 12 in Bruges.
Over to Mhairi.....
With a background in newspaper and broadcast journalism, it was only until I found myself schlepping from one party to the next as web editor at the Edinburgh International Film Festival that I came across BrewDog.
On this particular occasion it was Shane Meadows' and Paddy Considine's ultra low budget after party for rockumentary Le Donk which - dressed to look like a village fete and housed in a church hall - could only be described as a Brownie's fundraiser gone wrong.
The giant inflatable banana being lobbed round the dancefloor wasn't the only thing causing a stir that night however as Punk IPA replaced the usual fayre of Budweiser or Tennents as the sponsor beer.
It takes a lot to prompt a seasoned hack - and by that I mean seasoned drinker - to take a step back after just one sip and actually question what's in the bottle; clearly jolted by the unexpected fullness of flavour and bite.
One response I overhead simply branded it as "A-frickin'-mazin'". I couldn't put it better myself.
Before boarding 'the ship of fools' (as one BrewDog veteran put it) I was off to Bruges which, for those who haven't been, appears to be populated by the entire cast of every Saga holiday ad ever to have graced TV screens.
Not one to turn down James' Westy 12 challenge and sporting my finest Belgian accent, I skipped into the first couple of beer shops only to be greeted with shaken heads or "Do you speak English?".
Clearly a Scots accent isn't so well concealed in a Belgian one.
On my third attempt I found the De Bier Tempel, a shop famed for its plethora of beers, most of which are locally brewed.
Even the tartan adorned Gordon's Finest Scotch Ale whose arrival may as well be heralded by a chorus of blaring bagpipes was brewed locally.
Best leaves the Belgians to what they do best.
Clearly the home of beer worshippers of every persuasion, it was here I managed to complete my Westy challenge although I may have lost myself 4 points considering its the 8% ABV rather than the 12%. It's still a Westvleteren though. And the last bottle they had left in the shop.
And the result?
A caramel coloured body with flavours of citrus, grape, spice and Belgian yeast.
Props to the 5 Trappist monks responsible.
Disclaimer. Mhairi is the owner of a Chihuahua called Nacho Godzilla Susan Boyle MacLeod. He may or may not be doing a BrewDog Dog Dog Blog. Watch this space.
firstname.lastname@example.org for anyone who wants to say aloha!
Posted in - news
- Awright, lass! Get yir sel doon the rake an ill get ye a westy 12! magicdave617.09.2009
- I went to Brussels and could not get my hands on the Holy Grail. Then I come home and find they sell it in the beer shop round the corner. Go fig! Maf16.09.2009