Punk IPA t-shirts go live

Our awesome new Punk IPA t-shirts are now live. These are great quality t-shirts. At BrewDog we do not want to put our logo on rubbish promotional t-shirts where the best possible out-come is that they may make a passable pyjama. Our attitude of never compromising on quality extends to everything we do, including our hardcore new t-shirts.

The t-shirts were designed by the amazingly talented Heather Brennan who was also the genius behind the zeitgeist branding.

Direct from the artist, here is Heather’s science behind the art: ‘I researched the origins of Indian Pale Ale and it's connection with The East Indian trading company in the 1800s. I then looked at the punk culture and usage of skulls from that region and time period. I decide to depict the Hindu god ganesh and in-circled in a snake skeleton, which is called Oroboros a symbol for infinity. The artwork, like the beer, is taking IPA right back to its roots, with a punk edge thrown in for good measure’.

We have 3 different colours available, you can buy yours here: https://www.brewdog.com/uk/shop/merch