Rock on 2010!
As is customary here at BrewDog, we are going to share our New Year’s plans with you all and also say a huge thanks to everyone who has drunk some of our beer over 2009. Without people drinking our beers we would not even have a business, you rock!
2009 has been a crazy rock ‘n roll adventure for us and the BrewDog team, we started it in typical BrewDog fashion with an audacious attempt to make an authentic ocean aged IPA.
Over the last 12 months we have more than doubled our brewing capacity and grow our business more than 220%. We now employ 27 peeps and ship around 350,000 bottles per month. Over the last 12 months, we upset the Portman Group (again), pushed Granda Protz into a mental health institute (apparently), made 2 killer collaborations with Stone, caused a storm with Tokyo* and installed load of new fermentation tanks and commissioned a brew-house in 3 days.
In addition we launched the World’s strongest beer and put Bracken in a penguin suit (he hated it!).
We also bought land for our new brewery, bought our first pub, dreamt up 5am Saint, got accused of not fucking Mother Teressa by the former President of Romania (see http://www.brewdog.com/blog-article.php?id=106) and we made great inroads in many key markets. We also launched Equity for Punks, you can own a part of BrewDog for £230 at www.equityforpunks.com
It seems a long time ago that Martin and I were nothing but a couple of 24 year olds with a big dream and a little old brew-house. It was been an awesome (and very busy) two and a half years.
Martin and James getting ready to brew the first ever BrewDog beer (Punk IPA) in April 2007
We have also had some issues over the last 12 months, we are our own harshest critics and have been working hard to resolve any issues and problems we have had. We are just over 2 years old as a brewery. We are still raw, rough round the edges sometimes and a long way from perfect. Many export markets have definitely not seen the best of BrewDog, and we are working very hard to change that. We are also constantly working hard to improve our beers quality, we recently implemented new filtration and carbonation techniques which should see our beers more consistently carbonated and our filters stripping out less flavour. Making BrewDog beers as good as we possibly can is pretty much the only thing we care about.
2010 is going to see an evolution of BrewDog, we are going to be bigger, better, older and maybe wiser. Ok, maybe not wiser, we are humans not owls. We have had some issues, we have made some mistakes and we have been a little bit out of our depth at times. However our commitment to aspiring to brew truly world class progressive craft beers has never wavered and we spend every waking second firmly focussed on getting as close to this goal as we possibly can.
We have some pretty exciting things plans for 2010, hopefully you all want to be part of them. Bring on the UK craft beer revolution!
If you want to come on this journey with us, you can invest in BrewDog at www.equityforpunks.com
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- Happy new year to everybody at Brewdog, let us raise the initial £500k for the equity scheme and continue to make fantastic beers. Hopefully will visit the new pub in April -if the wife lets me - when we are up north next but I hope 2010 is fantastic for all. firstname.lastname@example.org
- Happy new year to everybody at Brewdog, let us raise the initial £500k for the equity scheme and continue to make fantastic beers. Hopefully will visit the new pub in April -if the wife lets me - when we are up north next but I hope 2010 is fantastic for all. alan robertson fae Lincolnshire01.01.2010