Sunday Afternoon Focus Group - BrewDog Aberdeen

Sunday Afternoon Focus Group - BrewDog Aberdeen

Work is now proceeding internally with the old pub interior completely removed. Building warrants have been applied for to cover the changes we want to make and in the meantime builders are putting in new sound and fire proofing on the ceiling.

At the moment it still looks something like this inside, and not much is going to change until we are granted our building warrant we have applied for!


We thought we would take your thoughts on some potential changes to the front of the building.

At the moment it looks like this, which we really do not like at all.


We want to throw away the false front and put in some huge glass windows and take advantage of the great granite frames at the front of the building.

Option 1


Option 2


So what are your thoughts on these 2 options for the front of the first ever BrewDog Bar? Your thoughts on these options as well as any other alternative ideas would be appreciated.

Over the next few weeks we will blog some visuals of how the inside of the bar will look too!

Posted in - brewdog-news


  • While I've enjoyed your beers for a few years I've never been to you site. When waliking past the Marischal I spotted a brew dog van out side filling up with debris.

    I'm delighted to discover you are indeed opening a micro brewery pub in Aberdeen.

    I prefer option two but I think the graphics look to be too high. I would suggest waist height and no more and then possibly a banner at the top giving the maximum natural view in to and out of the bar. Logo on the door looks great.
    Moray Grant31.05.2010
  • Hi all, could anyone aid please.

    How come will not the hyperlinks on the top menu of the website web page that post a comment work for me?

    Appreciate it
  • Have you bought the close next to the Marischal? Its called Gallowgate Mews I believe? It is usually mauchit and reeks of pish but I noticed just last weekend that it had been jet cleaned.
    Duncan Riach26.05.2010
  • All I would say is that I hope that your designs are sensitive to the architectural heritage of Aberdeen. Aberdeen has lost so much of its architectural history since the 1920s - 30s, again in the 1950s, and again in the 1960s-1970s. Please keep things in keeping with all original features. Inside the building as well although I don't know what condition the inside is in.
    I look forward to drinking in your bar.
    Hopefully the Gallowgate can be further regenerated. As you head towards Mounthooly, the Gallowgate gets more and more depressing - it is a mess! With your bar, perhaps the old student union will find some life again - you never know, the university might use it!? And then you'd have loads of customers !
    Duncan Riach26.05.2010
  • I don't understand the people that are saying they prefer one option to the other but change the logos etc. Both options are THE SAME other than the graphics.
    Peter Hodgson19.05.2010
  • Love the door on nr. 2. and the logos on nr. 1, but how about making the sheild frame of the logos to fit inside the big windows (black frame, maybe wood or metal or something), and then have the actual logo etched onto the glass?
    Susan Surgey09.05.2010
  • Probably a bit late in the day for this, but hey, what the hell...

    I think that both have their merits for sure, although I was swaying towards option 1, now I find towards option 2, either way, something had to be done about that gawd-awful frontage that had been installed before... I remember when the place was refurbed to look like that, I hated it then, and I still hate it now...

    I see some of the comments are being a bit overly critical of the choise of going down the contemporary design route, but I'm guessing that its integral to what you are trying to achive, by keeping it old looking you are not going to push anything forward, instead turn it into an old mans pub, which is probably what it was in the end days...
  • I'm with Steve on this-- can you use Joanna's designs in the windows and interior? It would be amazing.
  • These are both awful, not what I was expecting at all. If the Spice Girls were a pub they would look a bit like this.
    Iain Louden06.05.2010
  • James - Think about students when opening the bar, there is student residence and the bottom of the hill your opening at! Also try to encourage girls in some sort of manor...maybe introduce a girl drink...? Otherwise will become on old mans bar!
  • Just looked at the google picture, Christ it's huge! do you have the whole building?
    Keep the iron gates full size, but maybe replace them, maybe get the genius of Johanna Basford to knock something up similar to her Wonderland Gates?
    How about changing the middle window of the 1st or 2nd floor to a BrewDog logo shape? probably costly but I reckon it'd look bloody good
    Steve Wardell29.04.2010
  • I like visual 2, but instead of the logo in position number 5, perhaps the section number 5 should be an empty cavity where empty bottles of Brewdog are placed in and closed off. It's hard to verbalise - visualising is easier! This may be too heavy to do above the door, so it would maybe make a good window display...
    Kirsty Cameron29.04.2010
  • option 2. with 1 logo only (the 1 on the door) . no logos on side windows and above the door, where should stand a writing - something that may arrogantly inspire the thirsty
  • Off-topic - the door handle makes me think you might want to produce some belt buckles to go with the t-shirts.
    Don Robertson28.04.2010
  • Option two looks better. The door especially. Don't want to over do the logos.
  • I like option two, although might suggest toning the logos down to maybe just the small one at the top. It would also be very cool to have a wee line of test under it maybe saying something screwing over the establishment/man since 2006. I dunno maybe that's too cheesy. X
    Stuart Gibson27.04.2010
  • The logos in both options are overdone. Tone it down a bit. Let the beer speak for itself without ramming the logo down the punters gobs!
    Ken Mitchell26.04.2010
  • Not keen on either. It seems to me you've ripped out the interesting bits to replace with glass in a style similar to any bar I've seen. Prefer the 'olde' look myself. Does this mean the interior will also look like a 'trendy' bar. Not that it'll effect me in the slightest. All the above opinions just seem to be about what graphics look best, other than that they are identical. The architect probably had nothing to do with that element anyway. I was expecting 2 different architectural treatments.
    Pete Hodgdson26.04.2010
  • I think both schemes are very flat and more than a touch predicatable. The ddor handle is a nice touch, but you could go much further, the what about a much more insteresting use of light and something much more three dimensional - what about a three dimensional dog logo comming half through the glass window, at high level so you dont walk into it - something much more sculptural, interestingly lit, and totally unnerving. Otherwise all you've got is framelsss glazing with applied graphics and doors with patch fittings - you see this everywhere, its not new or exciting, its just normal....I know planning could be awkward but this feels a bit like your architect has chosen the easy option....
  • Option 2 but without the little shield logos at the bottom. Concerned the bespoke door handle will become the ultimate souvenir steel for hardcore BrewDog fans / any self respecting student.
  • Sorry to disagree, but I prefer option 1. I think the whole beer for punks logo may be lost on some people and what song would you play if punks did turn up at the bar? It would have to be Banned From The Pubs by Peter and the Test Tube Babies...if you don't have a clue who I am going on about then drop me an e-mail to strichenloon@yahoo.co.uk and I'll tell you as I've been into punk since 1979......
    alan robertson26.04.2010
  • Its very simple....you broke the mould when BREWDOG was born.Now you have the chance to do it again with your own Kennel!!I will even come down and help if it means you finish sooner,....we have all waited a long time for this to happen....so jog on!!As for the plans ..well...knowing how much effort and sweat you have both put into Brewdog already,i do think there will be a bit of a fantastic show to come full of surprises,...Welldone Guys..cant wait. RR.
    Robert Reid26.04.2010
  • Option 2 looks best. It provides a better balance for the front.
    Kim Odland26.04.2010
  • as much as i dont want to look like im copying everyone else i have to say idea number 2 is the better but i do agree with andy smith, they do seem very commercial and obvious. I thought the idea of BrewDog was to push the boundaries, give us more and deliver the unexpected? your beers have been outstanding, some very memorable. they stick in your mind and take a lot to budge, the pub should be the same!
    richard boyden26.04.2010
  • To be honest i'm a bit underwhelmed by both ideas. they both seem fairly generic and the kind of thing you see everywhere. i guess i kind of expected i dunno maybe like a huge snarling open dogs mouth for the entrance. maybe a little arsehole at the back for taking deliverys. not actually. not that. or some flames or like jagged metal and gargoyles. or even just some funky contemporary thing i cant even envisage. i expected i think, a bit more of a statement to be made. isnt that brewdog? different from the norm, pushing boundaries, overwhelming the senses. even a little debauchery. i really hope the inside will be full of debauchery.
    hell your brewers not architects what am i saying. as long as the beer maintains i coulnt give a fuck if it looked like my local spoons.
    Andy smith25.04.2010
  • I like option 2. Are you getting Basil Busby to engrave the glass?
    Ian Prise25.04.2010
  • Option 2 looks the best, and the two shields on the middle pane look great, especially in contrast with the "beer for punks" on the other two. The BrewDog door handle is made of win.

    option 1 is a bit too shieldy
    Matt G25.04.2010
  • I think the new design looks more like a Top Shop, add portcullis at every opening and you need a ramp, every bar needs a ramp, its required by law is lots of places now, or the draw bridge idea is good. Who ever thought of that? A bar with a draw bridge, dont steal my idea on the name for the new beer PORTCULLIS without giving me credit and a six pack. Sexy man
    Edwin Hemsley25.04.2010
  • option 2!
    But you need a sheep's head and a trashy blonde out front!
    johan granberg25.04.2010
  • I like option 2
    Joe Patrick Clark25.04.2010
  • Option 2 is good, maybe take out the grey crest, on the door, make the blue one the same size as the grey one at an angle. But only covering the top two thirds of the door, not all the way down to the floor.
    John Chadwick25.04.2010
  • Option 2 looks the best, definitely.
    Steve Armstrong25.04.2010
  • I love option 2. The logo on the door and the dog as the handle are fantastic and add more of a "we've thought a lot about this" thing.
  • I'm with the Option 2 crowd...

    Here is link to the street view at google maps
  • Like the second one but make the doors sizeable double doors in the middle
    Steven Hutchinson25.04.2010
  • The second option is definitely the best and the BrewDog handle rocks!
    I'd agree with the comment about the two shields made by Kristoff.
    Any idea how long the building warrant is going to take?
    Don Robertson25.04.2010
  • Option Two.
  • option 2 is better especially the brewdog handle on the door !!
    vincent varewijck25.04.2010
  • I think the second one is much better, however, the grey crest under the blue crest, at an angle looks a bit too much, I think it would be better with just the blue crest on the door.

    Mind you, what do I know, I'm a docto...musician, not an architect
  • I love option 2 as it will allow lots of light in but yet will still allow a little privacy. And it also uses the logos to best effect.
    Gerry Kennedy25.04.2010
  • I agree that the second one is better. Better balance in design and better view through the windows.
    Klas Wiklund25.04.2010
  • Option 2 looks better imho.
  • Option 2 provides a nice balance and use of the shields while option 1 feels a bit too crest heavy.
    Christian Arca25.04.2010

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