22.10.2008

Paradox Smokehead

Paradox Smokehead

We have linked up with Smokehead, Ian Macleod Distiller's Single Islay malt Whisky- to produce one of its most eagerly anticipated Paradox stouts yet.

Smokehead is a fantastic single malt whisky packaged with a real edge! The image of their branding and packaging totally ties in with what we are doing here at BrewDog and the quality of their whisky is amazing. You can check out their website here:

www.smokehead.co.uk

It is great to see a whisky company really pushing the boundaries in terms of design, packaging and innovation and we were delighted when we had the opportunity to work with them.

The first batch of Smokehead casks we picked up was really exciting, all our brewers are huge Smokehead whisky fans and the arrival of the casks certainly caused a stir in the brewery. On opening the casks the audacity of the typical Islay whisky flavours was amazing, even the aromas coming from the oak were spellbinding; so much smoke and peat but also laced with subtle balancing notes and an abundance of depth and character. We could have almost been standing on the West coast of Scotland facing a stiff breeze whipping in off the Atlantic.

A few months later we were certainly not disappointed when the first batch came to be bottled. This has pretty much been our whole team's favourite version of Paradox so far. The label of the Paradox Smokehead also looks stunning; it builds on and combines the strong visual identity of both contributing brands. 

This Paradox was launched at the Beer Exposed show in London and the feedback received was fantastic

The initial small batch is already all sold, some of it made its way to Sweden so look out for it there! There was also some shipped to Italy and to our English distributor Vertical Drinks. The second batch will be bottled this week and is going to be making its way across the Atlantic to the US and will arrive there mid December.

We have been producing Paradox, its whisky cask aged stout, since it launched in July 2007.

This latest edition - Paradox Smokehead  (10% abv) - has already sent a wave of excitement across the beer world with fans of the award winning stout predicting great things from the new partnership. The smooth, robust stout has been completely infused with the Atlantic smoke, heavy peat, vanilla oak and balancing fruit and honey flavours of the powerful Smokehead whisky to deliver a deliciously complex flavour.

Both the beer and whisky have enjoyed success since their respective launches. This year BrewDog received a Gold Medal for Paradox at the prestigious World Beer Cup. Smokehead won the Scottish Field Whisky Challenge 2006/2007 winning the category for best whisky under £30 in a series of blind tastings by industry experts. Every batch of Paradox is unique, flavoured by the particular whisky barrel that it has been matured in. This year the stout took gold at the Beer World Cup and was also named a category winner at Scotland Food & Drink Excellence awards.

This latest partnership with the Smokehead has taken Paradox to a whole new level, and we've been really pleased with the amount of interest we've already had in this new creation. Iain Weir, of Ian Macleod Distillers Ltd added "We are delighted to be working with BrewDog on this exciting project. BrewDog is a dynamic new force in the brewing industry and as such are a perfect fit for the Smokehead. There are great synergies between the 2 brands, their target markets and the philosophies of our 2 independent companies. Smokehead dovetails perfectly with the Paradox beer and we are sure this is going to be big hit for us and the team at BrewDog".

Paradox Smokehead is available to buy online at

http://www.brewdog.com/product.php?id=20

Posted in -

Post a comment

Comments are now closed for this post.