Spreading the word...BrewDog style
When it comes to sharing the BrewDog gospel we've done our best to make sure no channel is left untuned. Television, radio, newspapers, the web...you name it, we've pillaged it for all it's broadcasting goodness in the name of making people passionate about proper beer.
Who's to say that modern technology is the only way forward though as we take a moment to cast our craniums over some rather retro means of spreading the word.
BrewDog pigeon post
Your granddad might have kept them, maybe even that oddball neighbour who lives at the end of your street; that's right, we're talking pigeons. These messengers of the skies have long been outmoded by the likes of mobiles and the internet. No more we say! BrewDog is bringing back pigeons as an alternative and eco-friendly take on airmail. According to ornithologists – the scientific word for twitchers – pigeons weigh approximately 0.35kg which could make flying with a four pack of 77 lager a bit tricky. With that in mind we've already started to recruit the help of other feathered friends like seagulls...orpenguins; there's plenty of 'em round our neck of the woods.
They might grow slightly differently from your average crop but we're sure a bit of extra terrestrial tinkering wouldn't go amiss in the hop fields down South. Don't get us wrong though, BrewDog does not condone sneaking out in the middle of the night to stomp a pretty pattern all over some poor blokes field or even forgo your social life in favour of a epic session on Photoshop. Believe it or not though, BrewDog bottle tops do bear an uncanny resemblance to a circle so there's always a chance.
Bracken's Morse code
James isn't the only BrewDog with sea legs as our Sink the Bismarck! video proved when Bracken made his stunning debut in full sailor-suit regalia. Luckily for us Bracken's skills don't stop at blue sky thinking as he's also a dab paw at tying knots and rigging sails. It's no surprise then that Bracken has now expressed an interest in chartering a vessel out into the North Sea in the hope of broadcasting a continuous loop of Morse code detailing BrewDog's mission, what our newest beers are and what Martin had for his lunch. Given Bracken's name sake we're even thinking of going so far as to rename it the 'gorse' code...one for the horticulture buffs out there.
BrewDog message in a bottle
If Bracken has more pressing matters to deal with we do have a back up plan however, in the form of BrewDog's message in a bottle. What's more exhilarating than going for a stroll along the beach and – amongst the usual array of trainers, seaweed and various other articles commonly flushed down the toilet – you find a message in a bottle; a message heralding the arrival of the craft beer revolution none the less. We're still working on ways of preserving both the beer and message during their salty voyage but nonetheless a whole new meaning to Atlantic IPA.
Despite all we have to say about soulless mainstream beers and mind-numbing corporate propaganda, every cloud has its lining and in this case let's not overlook the versatility of the good ol' tinny. Whether you find yours discarded under a park bench or rolling around the upper floor of a double decker bus, all you need to do is get your mitts on a couple of empty beer tins and a ball of string. Et voila! your very own can telephone ready for deployment across garden fences, down chimneys and through letter boxes.
We've given you the means so what's stopping you from doing your bit for the craft beer cause? How would you spread the word 'retro' style...let us know in the comments box below.
Posted in - brackens-blogs
- With Wimbledon coming up, James, and Brewdog Marketing team, would it not be possible to create brewdog shield logos that will fit over your 'area' to do some free advertising that will get on live national t.v Chris17.06.2010
- Remember that bit at the start of trainspotting?... how cool would that look with dog outfits and sandwch boards?
Or morph suits in the various colours of the different beers and beer styles, with a massive picture front and back of the beer.Chris17.06.2010
- street teams, adbuster style - brew dog moustaches... taco12.06.2010
- No selection of ye olde style communications would be complete without smoke signals or the telegraph. Douglas MacIntyre09.06.2010
- And spreading the word MY style. I've just linked your site at my blog. Perchance summat shall come of it. cmblake609.06.2010
- 0x44 0x52 0x49 0x4E 0x4B 0x20 0x42 0x52 0x45 0x57 0x44 0x4F 0x47 craig garvie09.06.2010
- should totally try marching down the broadgate spelling out "brewdog" using semaphore flags sometime. j-man09.06.2010