BrewDog Aberdeen: update and request for opinions
Work is progressing well at the pub. Here is your latest fix of how the first ever BrewDog bar is progressing. The look and feel inside will be very utilitarian and industrial, exposed brick walls, concrete floors, sheet steel behind the bar, open ducting and galvanised lighting trays. Almost everything will also be reclaimed, old school chairs, old gym floors used to panel some of the walls, reclaimed Victorian bricks and old pallet racking (from the brewery!) used to build the bar. A little bit of beer graffiti and some BrewDog irreverence should give us the punk rock warehouse feel we are looking for. We are just about on track for a September opening. We are also brewing a special beer, called Dog A, which will be available exclusively from BrewDog Aberdeen and from the brewery. Watch the blog for more details on this beer soon.
The amount of work we have had to do on the bar has been staggering. The whole building was structurally unsound and we have spent months tearing down roofs, pillars and other parts of the building just to give us a safe space to start putting the bar together in.
The expopsed stone wall is now shot-blasted. The new sound and fire proof roof is also installed.
Upstairs/Downstairs: an interesting cross section before the new floor is installed.
Mick, James and the Abacus Dream Team. If you ever see them in the bar, buy them a beer. They are working very hard to get this place open for you!
At the moment we intend to have only BrewDog beers on draft and a guest list of 15 awesome bottle craft beers. We intend to run 6 permanent BrewDog kegs as well as some special BrewDog kegs. The bottled beers will be the best craft beers we can get our paws on from our brewing friends around the world. So the questions are
1) What do you think of the proposed set up above. Or should we be 100% BrewDog beers or should we include more other beers.
2) What beers would you like to see on the bottle list?
Thanks in advance for the feedback. It is appreciated!
Posted in - news
- I think you should go full on with Brewdog beers with perhaps just 1 guest beer per fortnight/month. Maybe leave your higher strength beers sold in bottle's with the rest on tap.
Keeping it simple and creating you own brand is key. Serve some simple, wholesome food too and you'll be on to a winner.Niki Cooper08.08.2010
- Have been in touch with Brewdog and they cannot tell me where to buy Nanny State in Aberdeen it is unbelieveable john mcdonald31.07.2010
- So where is the first brewdog pub in aberdeen! john mcdonald23.07.2010
- What a great resource! physician assistant18.07.2010
- I'm with the Sheffield Tap style idea. Lots of regular Brew Dog with a really good guest brewery. And lots of bottled Belgians and Americans David Hope15.07.2010
- Bit worried you keep mentioning kegs, and not casks.
My vote would be mostly Brewdog on draught - afterall, you have enough different ones to choose from.
Finally - food and snacks. You need to keep the Punk Dogs fed if they are to keep on drinking the high octane juice all evening.
Looking forward to visiting when you open, but not sure if I can make the opening night. Nottingham is 400 miles away !!!
Good luck.Pete Howard14.07.2010
- 40-60 Brewdog - the rest to start with, IMHO, but easy enough to balance that depending on how things go.
There's a huge amount of unappreciated talent out there that's even less appreciated up here in the North-East of Scotland.
Having a few thousand guest beers never did my old local (The Fat Cat in Sheffield) any harm or put their own brewery out of business.
Looking forward to seeing how this turns out. :)David W10.07.2010
- I of course like the idea of all brewdog with special guest beers and I am sure that you guys have come accross many great beers at festivals and on your travels.
Having said that, given that I to have spent a long time in australia and have an australian wife (who is not shy in coming forward). she suggests a fruity beer called Hummingbird (her personal favourite) for the lighter lady drinkers.....just putting it out thereJimmy07.07.2010
- Would be interesting to have Nanny State on draft for the drivers (assuming not everyone will be on foot) But I guess a stock of bottles - advertised - would be a nice touch if you think a keg wouldn't sell well enough.
A nice repost to the high alcohol complainers.
- The above suggestion sounds really nice. You should have guest beers. But please dont forget that the beers also should have been brewed with a big soul. For me that is the outstandiing thing with the Brewdog's crafts.
- The full core range on draft then 3 or 4 Brewdog seasonal/specials.
Also Mikkeller, Nogne, Stone as permanent taps with revolving beers from them. Then a few more for guests.
Bottles should reflect the same standards. Just like Brewdog they should be from breweries who create exciting ale and are pushing bounderies.Rob Derbyshire05.07.2010
- Something similar to the Sheffield Tap works well; have predominantly your own beers on tap then have a guest once a month. Lots of suggestions I already agree with here like Belgian and US guest beers, but have some of the best UK craft beers as guests once in a while too. Jonathan05.07.2010
For the guests a simple rule: different, not seen elsewhere, unique... and good of course.
Your bulk sellers are going to be BrewDog brews, that's the way it should be. So the guests can go up a few notches in price, a premium for your bar being the only place they can be found.
While it is tempting to say "Belgian" ... I think we don't see enough great beer out of the USA here in the UK. Alas, I don't know the US micro scene that well so cannot suggest names (BrewDog guys clearly know a few however!)
Anywhere else have a similar micro scene, something a bit different? I'd suggest Australia... but last time I was back home (February) I visited several newish micros in the South-West of WA and have to say ... not impressed :( (I'll have to dig out my beer notes, but I don't think anything was stand-out wonderful. Coopers Extra Strong Vintage Ale is pretty good though.)
Alas, Aberdeen is very far from Hertfordshire. :(Yvan05.07.2010
Getting craft brews in from the states as guest beers would be expensive but that cost can be mitigated. You'll find that most high end pubs, if they want to sell something unique but costly, will also sell bottled beers they may not care about but have a name that will sell, like Corona or Peroni. By raising the GP on those beers you can lower the GP on your USP's to balance out your costs..Chris05.07.2010
- Karmeliet Tripel and Brooklyn Lager Finnur Magnusson05.07.2010
- I like the proposed set-up.
Anything that'll give me a change to nick a Flying Dog glass is more than welcome.
Can I suggest inclusion of something like Thirtly Cross Ciders? Personal favourite. Actually, Blackwood gin is another good shoutTony Kiernan05.07.2010
- Would be great to see other 'interesting' beers from around the world brewed in the same irreverant way.
The days of a pub selling beers tied to only one brewery are surely the antithesis of what you stand for?Will Ranner05.07.2010
- definitely need cider of some form... how else you gonna make some snakebite for the punks and goths :)
on a more serious note something like thatchers heritage or if you can get some wee cider place supplying you who has a similar background to Brewdog.
Also some "girly" drinks like fruit beers and perry for folk like my boyfriend who doesnt like the taste of beer... foolish man... however catering for them will allow the fans to get comfy and not have to put up with whiny partners :)Pontoon05.07.2010
- Guest beers is definitely a good idea. As others have said, there is so much great choice these days that should get more of a chance to shine. For me I would love to see some An Teallach beer from their Dundonell brewery on the west coast of Scotland. Looking forward to BrewDog Bar! Russell Betney05.07.2010
- I would like to see more Prototype 27. An awsome beer!! Don't think guest ales would hurt too much either. Looking forward to the opening. Dave Lozman04.07.2010
- Excellent! Can't wait for a trip up to Aberdeen. Brewdog on tap/cask is a great idea. Peeps have already advocated for Stone, Russian River, etc - so i'll throw my hat in the ring for some Rogue. Especially their Imperial IPA. Molly Waiting04.07.2010
- I live nowhere near Aberdeen yet I look forward to this. But definitely have a little range of beers other that Brew Dog, though that should be the main selection. Maybe a country a month for craft beers? But obviously the main ones: Stone, Mikkeler would be brilliant.
Oh, and come to London, please! I'll become a BrewDog hermit.Francis04.07.2010
- I think that Keeping the Draught to Brewdog is the best thing, keeps with the brand image, but I see no harm in say having perhaps one guess pump, and guest bottles... I think that is a great idea, although, I also expect that there will be no chance of selling any mass-market nonsense...
How about Cider/Perry too, I know that's not your thing, but have you considered getting in a Guest Cider? I reckon that should also go down very well...Dale04.07.2010
- Thomas, what on earth makes you think that Italians want to drink Italian craft beer? Barm04.07.2010
- Dogfish Head, Stone, Mikkeller, De Molen, 3 Fontienen, Cantillon and a selection of whiskies like Coal Ila.
Aberdeen has a high Italian population so some decent Italian craft beer would be a good idea to get them through the doors. Something like Ballidin X-FUME or some micro. Oh btw if you want a punk theme bar then get some framed screen shots of New York Dolls, Stooges, The Ramones, The Dead Boys, etc,Thomas04.07.2010
- Get some Dogfish Head
and some Belgiansallen03.07.2010
- Some suggestions:
Abita Purple Haze
Cheltenham Special AleStephen Bishop03.07.2010
- Schorschbräu 43% it would be great Gabriel03.07.2010
- 1) Yes, 15 guests sounds about right; a good selection while definitelly keeping it a BrewDog place.
2) Preferably something excellent I haven't tried before, and won't find there again.Leif Lindholm03.07.2010
- I think you should stick to Brewdog & Friends (Nøgne Ø, Stone, Mikkeller) Kim Odland03.07.2010
- On tap, stick with 100% Brewdog. It's a brewery tap, after all.
Bottle beers, promote near and far that share the BrewDog ethos, and remind us that alternative is best. I'd love to see Sulwath ales, which I have never been able to find in the N.E., apart from at the Camra gig.Kieran03.07.2010
- p.s. Will you be doing food in the pub - would be great to do some bar snack / beer combos based around the beers? Would up the revenues and hopefully reduce the number of folk that fall over p1shed on an empty stomach and wreck your lovely new bar ... Dunk03.07.2010
- You are not serious about having no cask beer? I'd like to see a variety of dispense methods being used. What about 77 chilled and served by gravity, or from a keykeg, tanková style. Riptide on cask. Punk on keg. Guest beers from the likes of Tin Pot. Invite your favourite brewers to come and make special one-offs for the pub.
2/3 pint schooners. Top-end beers from the Continent, Boon, Hebendanz, Uerige, De Molen. No Peroni or Erdinger shite. Top American beers, but I imagine we can take that as read.
Don't forget your roots. You don't want an American theme bar. To be a proper Scottish pub you need a charity collection box shaped like Sooty on the bar. And little bottles of wee heavy. Brewed to the 1862 gravity of 1141, of course.Barm03.07.2010
- Brewdog on draft would be magic but having only the best guest bottles as well will make this a dream pub. Graeme Hood03.07.2010
- I'm sitting in an Aberdeen hotel, came up from London hoping the pub would be open. Can't wait to try the Brew Dog line up on tap. Heck, I'd help pound some nails just to get a pint. Guest bottles are a great idea and I recommend some of the Dog Fish Head beers from the U.S. They have similar styles and a business strategy like Brew Dog. Robert03.07.2010
- Agree with comments above - it's worth stocking selected other beers if for no other reason than as a comparison to your own offerings. There's a cracking liquorice porter a guy in Dumfries has started doing - def worth getting some of that in. I have not been in that bar since the day I finished my undergrad exams in 1998 ... was in there at 11.30am ... for the day ... scary! Lookin forward to creating some more good memories! Dunk03.07.2010
- I would want to see 100% brewdog beers. Not too sure about a ciders and the booze selection tho. Hendrik Duerkop03.07.2010
- Oh and dont just have KEG. Please please please do cask. the Hardcore was stunning on cask craig garvie03.07.2010
- Mostly Brewdog would seem a sane idea.
But id like to see you selling the best of UK cask, as there are many other good breweries out there both in Scotland and across the UK. They might not be doing the Big thing, but still producing a quality product. (deeside Talorcan is one of my Favourites) But id love to see you capatalise on the contacts you have with Mikkeller and Beer Here are other such breweries to sell both keykegs and bottles of the best of Europe.craig garvie03.07.2010
- I would have space for one or two guest kegs. And the bottled range needs to be a mix of European and American.
Also, remember that there's more great beer that hasn't been hopped within an inch of its life! I'd love to see what Martin could do with a standard stout or porter.Graeme03.07.2010
- Have a dog-friend over! http://www.flyingdogales.com/
"Good people drink good beer"Edward03.07.2010
- I love the idea of BrewDogs on tap with a hard to get international craft beer bottle list. Some Stone, Alesmith, Mikkeller, FFF, Russian River and Struise would be amazing if you can get them for us! Matt D03.07.2010
- to give people a wide selection of craft beer as possible is a good idea, but you still have to push brewdogs finest as well, i also think a nice selection of malt whisky's would go down well, will meals be served during the day? it's starting to look good inside, sure to be a WINNER, good luck. anarchy99903.07.2010
- I'd say go 90% Brewdog with guest beers from other craft breweries around the world.
Ultimately though I'll be happy as long as I can get Rip Tide!Martin Willox03.07.2010
- Wotcha Kieran, fancy seeing you here :)
This would be a great chance to showcase worldclass craft beers.
Buy them in bulk and in kegs please!David Kindness03.07.2010
- You've got to have other beers, there is so much talent out there that just doesn't get a mention in Britain, Belgium alone has some awesome beers, and I'm sure there must be some other great stuff in Europe. Also, would be nice to get some craft brews from the USA (though i accept that could get costly...) Kieran Wall03.07.2010