The End of History

22.07.2010

*Update* The End of History is now sold out. But you can still buy some of our other limited edition, crazy high ABV beers. Buy the 32% Tactical Nuclear Penguin and the 41% (yes 41%) Sink the Bismarck! here: http://www.brewdog.com/product.php?id=47

This 55% beer should be drank in small servings whilst exuding an endearing pseudo vigilance and reverence for Mr Stoat. This is to be enjoyed with a weather eye on the horizon for inflatable alcohol industry Nazis, judgemental washed up neo-prohibitionists or any grandiloquent, ostentatious foxes.

The End of History: The name derives from the famous work of philosopher Francis Fukuyama, this is to beer what democracy is to history. Fukuyama defined history as the evolution of the political system and traced this through the ages until we got the Western Democratic paradigm. For Fukuyama this was the end point of man’s political evolution and consequently the end of history. The beer is the last high abv beer we are going to brew, the end point of our research into how far the can push the boundaries of extreme brewing, the end of beer.

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At BrewDog we want to push the boundaries and challenge people’s perceptions about what beer is and how it can be enjoyed. We ultimately want to show people that there is an alternative to the mainstream, generic beers and make other people as passionate about craft beer as we are. We have pushed the limits of beers in many directions, ultra hoppy low abv beers (such as Nanny State), Islay Barrel Aged Stouts, Ageing IPAs on the Ocean and doing off the wall collaborations.

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Another area we have explored is extreme ABV brewing. Using clowns, penguins and polar bears we have frozen, hopped and oak aged stronger beers than have ever before been made in the history of beer. This program has parented the infamous Tokyo*, Tactical Nuclear Penguin and Sink the Bismarck! The End of History, at 55%, is the final instalment of our efforts to redefine the limits of contemporary brewing.

This blond Belgian ale is infused with nettles from the Scottish Highlands and Fresh juniper berries. Only 12 bottles have been made and each comes with its own certificate and is presented in a stuffed stoat or grey squirrel. The striking packaging was created by a very talented taxidermist and all the animals used were road kill. This release is a limited run of 11 bottles, 7 stoats and 4 grey squirrels. Each ones comes with its own certificate of authenticity.

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In true BrewDog fashion we've torn up convention, blurred distinctions and pushed brewing and beer packaging to its absolute limits. This beer is an audacious blend of eccentricity, artistry and rebellion; changing the general perception of beer one stuffed animal at a time.

The impact of The End of History is a perfect conceptual marriage between art, taxidermy and craft brewing. The bottles are at once beautiful and disturbing – they disrupt conventions and break taboos, just like the beer they hold within them.

You can buy our 32% Tactical Nuclear Penguin here: http://www.brewdog.com/product.php?id=46

Tactical Nuclear Penguin is an extremely strong beer, it should be enjoyed in small servings and with an air of aristocratic nonchalance. In exactly the same manner that you would enjoy a fine whisky, a Frank Zappa album or a visit from a friendly yet anxious ghost.

You can buy our 41% IPA, Sink the Bismarck here: http://www.brewdog.com/product.php?id=47

Sink the Bismarck! is beer, amplified. With the volume turned full up, it is important you that you be careful with this beer and show it the same amount of sceptical, tentative respect you would show an international chess superstar, clown or gypsy.

And you can buy a bottle of The End of History here: http://www.brewdog.com/product.php?id=56

And you can buy an End of History T-shirt here http://www.brewdog.com/product.php?id=57

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Posted in - news

Comments

Admirer from across the pond, great stuff here guys. Anheuser-Busch InBev is saturating the market with garbage these days, it's nice to see a new take on an old favorite.

Hope everything works out!
Bud 22.07.2010
How about using a human body and call it
Up Yours!
Les Body 22.07.2010
Can't believe some here are complaining about price etc...get a grip people. It's hilarious and genius on so many levels, enjoy the idea of it! It's not a beer, it's everything else (and still a beer).
Aki 22.07.2010
It says on your front page beer was not meant to be tasteless.

Well I'm afraid this little stunt is pretty tasteless guys.

Why not make some beer good enough for people to buy it without silly gimmicks?
Jon 22.07.2010
Haters to the left. This is hilarious! Innovative with humour. I wish all brewers could be like you, and I work for one of the best. The End of History of Boring Beers I hope!
Aileen Rippon 22.07.2010
How about making a cheaper version, maybe using rodents...you could call it The Rats Arse!
pauline squire 22.07.2010
Brewdog PR efforts finally jump the shark. I love you guys, but this, while a neat bit of conversation for a wee while in the media no doubt, undermines the aspirations of your fans to participate in great and exciting beer and instead pushes a bit of money from the super-spenders. Even with the shareholder discount, it's still madness.

Big thumbs down.
Douglas MacIntyre 22.07.2010
Can I get mine stuffed in one of the Queen's corgies?
Regan 22.07.2010
Delightfully Provocative. Pure and utter win.
Rob 22.07.2010
I think I read that the Hare is still at the taxidermists....

Is the stoat bottle smaller, is that why its cheaper? Its a bit late now, as I bought one, but still best to ask eh
Chris 22.07.2010
I can't even begin to express how EPIC this is
RDD 22.07.2010
I agree with Alan Russell's comment somewhere below, I'd maybe stretch to £55 for a bottle of 55% beer, but this is a leap too far. And if you're selling 7 stoats and 4 squirrels, what's happening to the 12th bottle? A charity raffle in aid of the RSPCA?
Pete Gerrard 22.07.2010
Utterly bonkers! The BrewDog story just keeps getting better and better ;-)

I think I reached my financial limit with Sink The Bismarck, would love to know what this stuff tastes like but I guess I'll never know.
Alan Russell 22.07.2010
Brewdog's 'jump the shark' moment. The emporer's new clothes are made of squirell and stoat.
rhodeshannah 22.07.2010
Seems like a gimmic to me.
James 22.07.2010
I don't want, I NEED this. James you're a genius.
Todd 22.07.2010
a perfectly reasonable use of already dead animals. I would love to have seen the look on the taxidermists face when you contacted them and asked if they could sew a beer bottle inside a roadkill squirrel.

Chris 22.07.2010
I was going to leave my body to medical science but f*ck it...I'll give it to you guys instead.

You could have 1 bottle protruding from my mouth and another from my bumhole. My arms would be outstretched in a gripping fashion for an optional 2 bottles of Hardcore IPA.

I'm sure the family will respect my wishes.
Dom Welsh 22.07.2010
Brew Dog for president!
Foxtrot 22.07.2010
The pathetically angry response from animal lib groups to this great use of vermin has made me aware of the hilariously named 'Advocates for Animals'. Do you think Dr. Doolittle wrote their manifesto?
Rodent Slayer Rimmer 22.07.2010
Just wow! BrewDog Rules.
John 22.07.2010
:O
Miss Tiggywinkle 22.07.2010
fuck that off. i wanna drink this beer so bad, but £500? yeah, the packaging is sweet, but i don't really give a fuck about it that much to pay that kinda money. go and have a look at the kind of islays you could get for that money....
tom mann 22.07.2010
Paradoxically this flies in the face of much you have hitherto done to champion and espouse the causes and values of the small, the different, the thinking, the genuine, the talented and the Underdog. On top of which it just looks a bit desperate tbh chaps...
Paul Hudson 22.07.2010
Absolutely insane. I fecking love it.

Anyone thinking that they're making 'a quick buck' off this is mental: this is exactly the kind of distilled eccentricity that is more likely to cost them money: but is worth it for shits and giggles.

I'd love to see what this tastes like, but unless I get very lucky that's not going to happen.

The packaging is lunacy of the best kind.

I doff my cap at you both.
Jordan Harper 22.07.2010
This is simply how much custom, high quality taxidermy costs.
James 22.07.2010
Seems to me you just needed to make some quick money here guys. I am a collector, but you are pricing even your biggest fans out of the market. And a certain loss of respect as a result.

I think this was a mistake.
Spooner 22.07.2010
Insane. (Not in a good way). £700? WTF?
Terry Williams 22.07.2010
ooooooocha, yi sure?
Craig Walker 22.07.2010
completely off the chain! fantastic!!
jamie cowie 22.07.2010
One does have to question the wisdom of this. Weren't we told that STB was as far as Brewdog was going to go in terms of ultra strong beers? Secondly the price means all but the most aristocratic punks will be able to purchase a bottle and I doubt because of the price any of the public purchases will end with the beer being drunk, defeating the point of beer surely.. and since Mr Fukuyama has long rescinded his argument about the end of history does this mean you boys aren't done with ultra strong beers
Steven Dehn 22.07.2010
The Beginning of Disappointment.
Ron 22.07.2010
Amazing. Lost for Words.
Henry 22.07.2010
Awesome (once again). Down with the haters. BrewDog are crazy!
Simon 22.07.2010
The End of History? The end of brewdog more like. Pathetic.
Mark 22.07.2010
Stoatily outstanding and breathtakingly original...BrewDog then ;-)
Fritz 22.07.2010
a step too far i feel, the stuffed animals are extremely unecessary and will only suffer from crticism from every corner, good luck with this one
David Bald 22.07.2010
It has tartan on it, but I suppose it's okay...

I winder where they put the shortbread.
Koomor 22.07.2010
Counting down to TV appearances in 5... 4...
Aidan Skinner 22.07.2010
hahaha I feel a P&J moment coming on. Good luck xx
Tricia McGuire 22.07.2010
In my mother tongue: "voi siete pazzi".
Matteo Zamorani Alzetta 22.07.2010
jings
Dave Paton 22.07.2010

The End of History

22.07.2010

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