22.07.2010

The End of History

*Update* The End of History is now sold out. But you can still buy some of our other limited edition, crazy high ABV beers. Buy the 32% Tactical Nuclear Penguin and the 41% (yes 41%) Sink the Bismarck! here: http://www.brewdog.com/product.php?id=47

This 55% beer should be drank in small servings whilst exuding an endearing pseudo vigilance and reverence for Mr Stoat. This is to be enjoyed with a weather eye on the horizon for inflatable alcohol industry Nazis, judgemental washed up neo-prohibitionists or any grandiloquent, ostentatious foxes.

The End of History: The name derives from the famous work of philosopher Francis Fukuyama, this is to beer what democracy is to history. Fukuyama defined history as the evolution of the political system and traced this through the ages until we got the Western Democratic paradigm. For Fukuyama this was the end point of man’s political evolution and consequently the end of history. The beer is the last high abv beer we are going to brew, the end point of our research into how far the can push the boundaries of extreme brewing, the end of beer.

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At BrewDog we want to push the boundaries and challenge people’s perceptions about what beer is and how it can be enjoyed. We ultimately want to show people that there is an alternative to the mainstream, generic beers and make other people as passionate about craft beer as we are. We have pushed the limits of beers in many directions, ultra hoppy low abv beers (such as Nanny State), Islay Barrel Aged Stouts, Ageing IPAs on the Ocean and doing off the wall collaborations.

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Another area we have explored is extreme ABV brewing. Using clowns, penguins and polar bears we have frozen, hopped and oak aged stronger beers than have ever before been made in the history of beer. This program has parented the infamous Tokyo*, Tactical Nuclear Penguin and Sink the Bismarck! The End of History, at 55%, is the final instalment of our efforts to redefine the limits of contemporary brewing.

This blond Belgian ale is infused with nettles from the Scottish Highlands and Fresh juniper berries. Only 12 bottles have been made and each comes with its own certificate and is presented in a stuffed stoat or grey squirrel. The striking packaging was created by a very talented taxidermist and all the animals used were road kill. This release is a limited run of 11 bottles, 7 stoats and 4 grey squirrels. Each ones comes with its own certificate of authenticity.

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In true BrewDog fashion we've torn up convention, blurred distinctions and pushed brewing and beer packaging to its absolute limits. This beer is an audacious blend of eccentricity, artistry and rebellion; changing the general perception of beer one stuffed animal at a time.

The impact of The End of History is a perfect conceptual marriage between art, taxidermy and craft brewing. The bottles are at once beautiful and disturbing – they disrupt conventions and break taboos, just like the beer they hold within them.

You can buy our 32% Tactical Nuclear Penguin here: http://www.brewdog.com/product.php?id=46

Tactical Nuclear Penguin is an extremely strong beer, it should be enjoyed in small servings and with an air of aristocratic nonchalance. In exactly the same manner that you would enjoy a fine whisky, a Frank Zappa album or a visit from a friendly yet anxious ghost.

You can buy our 41% IPA, Sink the Bismarck here: http://www.brewdog.com/product.php?id=47

 

Sink the Bismarck! is beer, amplified. With the volume turned full up, it is important you that you be careful with this beer and show it the same amount of sceptical, tentative respect you would show an international chess superstar, clown or gypsy.

And you can buy a bottle of The End of History here: http://www.brewdog.com/product.php?id=56

And you can buy an End of History T-shirt here http://www.brewdog.com/product.php?id=57

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Posted in - brewdog-news

Comments

  • Admirer from across the pond, great stuff here guys. Anheuser-Busch InBev is saturating the market with garbage these days, it's nice to see a new take on an old favorite.

    Hope everything works out!
    Bud22.07.2010
  • How about using a human body and call it
    Up Yours!
    Les Body22.07.2010
  • Can't believe some here are complaining about price etc...get a grip people. It's hilarious and genius on so many levels, enjoy the idea of it! It's not a beer, it's everything else (and still a beer).
    Aki22.07.2010
  • It says on your front page beer was not meant to be tasteless.

    Well I'm afraid this little stunt is pretty tasteless guys.

    Why not make some beer good enough for people to buy it without silly gimmicks?
    Jon22.07.2010
  • Haters to the left. This is hilarious! Innovative with humour. I wish all brewers could be like you, and I work for one of the best. The End of History of Boring Beers I hope!
    Aileen Rippon22.07.2010
  • How about making a cheaper version, maybe using rodents...you could call it The Rats Arse!
    pauline squire22.07.2010
  • Brewdog PR efforts finally jump the shark. I love you guys, but this, while a neat bit of conversation for a wee while in the media no doubt, undermines the aspirations of your fans to participate in great and exciting beer and instead pushes a bit of money from the super-spenders. Even with the shareholder discount, it's still madness.

    Big thumbs down.
    Douglas MacIntyre22.07.2010
  • Can I get mine stuffed in one of the Queen's corgies?
    Regan22.07.2010
  • Delightfully Provocative. Pure and utter win.
    Rob22.07.2010
  • I think I read that the Hare is still at the taxidermists....

    Is the stoat bottle smaller, is that why its cheaper? Its a bit late now, as I bought one, but still best to ask eh
    Chris22.07.2010
  • I can't even begin to express how EPIC this is
    RDD22.07.2010
  • I agree with Alan Russell's comment somewhere below, I'd maybe stretch to £55 for a bottle of 55% beer, but this is a leap too far. And if you're selling 7 stoats and 4 squirrels, what's happening to the 12th bottle? A charity raffle in aid of the RSPCA?
    Pete Gerrard22.07.2010
  • Utterly bonkers! The BrewDog story just keeps getting better and better ;-)

    I think I reached my financial limit with Sink The Bismarck, would love to know what this stuff tastes like but I guess I'll never know.
    Alan Russell22.07.2010
  • Brewdog's 'jump the shark' moment. The emporer's new clothes are made of squirell and stoat.
    rhodeshannah22.07.2010
  • Seems like a gimmic to me.
    James22.07.2010
  • I don't want, I NEED this. James you're a genius.
    Todd22.07.2010
  • a perfectly reasonable use of already dead animals. I would love to have seen the look on the taxidermists face when you contacted them and asked if they could sew a beer bottle inside a roadkill squirrel.

    Chris22.07.2010
  • I was going to leave my body to medical science but f*ck it...I'll give it to you guys instead.

    You could have 1 bottle protruding from my mouth and another from my bumhole. My arms would be outstretched in a gripping fashion for an optional 2 bottles of Hardcore IPA.

    I'm sure the family will respect my wishes.
    Dom Welsh22.07.2010
  • Brew Dog for president!
    Foxtrot22.07.2010
  • The pathetically angry response from animal lib groups to this great use of vermin has made me aware of the hilariously named 'Advocates for Animals'. Do you think Dr. Doolittle wrote their manifesto?
    Rodent Slayer Rimmer22.07.2010
  • Just wow! BrewDog Rules.
    John22.07.2010
  • :O
    Miss Tiggywinkle22.07.2010
  • fuck that off. i wanna drink this beer so bad, but £500? yeah, the packaging is sweet, but i don't really give a fuck about it that much to pay that kinda money. go and have a look at the kind of islays you could get for that money....
    tom mann22.07.2010
  • Paradoxically this flies in the face of much you have hitherto done to champion and espouse the causes and values of the small, the different, the thinking, the genuine, the talented and the Underdog. On top of which it just looks a bit desperate tbh chaps...
    Paul Hudson22.07.2010
  • Absolutely insane. I fecking love it.

    Anyone thinking that they're making 'a quick buck' off this is mental: this is exactly the kind of distilled eccentricity that is more likely to cost them money: but is worth it for shits and giggles.

    I'd love to see what this tastes like, but unless I get very lucky that's not going to happen.

    The packaging is lunacy of the best kind.

    I doff my cap at you both.
    Jordan Harper22.07.2010
  • This is simply how much custom, high quality taxidermy costs.
    James22.07.2010
  • Seems to me you just needed to make some quick money here guys. I am a collector, but you are pricing even your biggest fans out of the market. And a certain loss of respect as a result.

    I think this was a mistake.
    Spooner22.07.2010
  • Insane. (Not in a good way). £700? WTF?
    Terry Williams22.07.2010
  • ooooooocha, yi sure?
    Craig Walker22.07.2010
  • completely off the chain! fantastic!!
    jamie cowie22.07.2010
  • One does have to question the wisdom of this. Weren't we told that STB was as far as Brewdog was going to go in terms of ultra strong beers? Secondly the price means all but the most aristocratic punks will be able to purchase a bottle and I doubt because of the price any of the public purchases will end with the beer being drunk, defeating the point of beer surely.. and since Mr Fukuyama has long rescinded his argument about the end of history does this mean you boys aren't done with ultra strong beers
    Steven Dehn22.07.2010
  • The Beginning of Disappointment.
    Ron22.07.2010
  • Amazing. Lost for Words.
    Henry22.07.2010
  • Awesome (once again). Down with the haters. BrewDog are crazy!
    Simon22.07.2010
  • The End of History? The end of brewdog more like. Pathetic.
    Mark22.07.2010
  • Stoatily outstanding and breathtakingly original...BrewDog then ;-)
    Fritz22.07.2010
  • a step too far i feel, the stuffed animals are extremely unecessary and will only suffer from crticism from every corner, good luck with this one
    David Bald22.07.2010
  • It has tartan on it, but I suppose it's okay...

    I winder where they put the shortbread.
    Koomor22.07.2010
  • Counting down to TV appearances in 5... 4...
    Aidan Skinner22.07.2010
  • hahaha I feel a P&J moment coming on. Good luck xx
    Tricia McGuire22.07.2010
  • In my mother tongue: "voi siete pazzi".
    Matteo Zamorani Alzetta22.07.2010
  • jings
    Dave Paton22.07.2010

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