A blog by Fiona!

Tesco’s  Taste of Scotland Event Perth 06.08.10 Attended by BrewDogs Fiona and Michael

“What an odd idea!”, “Such a strange label!”, “Hmm that tastes different.”

Odd, odd, odd. That was Perth’s general reaction from those experiencing their first BrewDog encounter.

‘Odd’ makes for a difficult sell. What does a sales dog say to someone who responds to their first sip of our avant-garde black lager with a hesitant single syllable?

Things took a turn in the right direction though when the Tesco shoppers figured out there were free samples on offer.  Stationed between a flavoured water stall (which I’m sure had more sugar in its product than we do in our store at the brewery) and a porridge oats stall, the free booze couldn’t draw any more interest if it had tried.

The event, like most we do in Scotland, was an exercise in pushing through the odd barrier to explain how the beer was made and its purpose in the market, to show these shoppers that odd is actually alternative, strange is special and different is very, very good.

Fiona (aka the yellow Duck in the End of History video)

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