5 Great Reasons to invest in BrewDog

Invest in BrewDog at www.brewdog.com/equityforpunks

Equity for Punks II has been a big hit so far. This innovative and alternative business model has received huge media and critical acclaim and so far over 4,000 new shareholders have invested over £1.25m into BrewDog plc. Here are 5 great reasons to join them:

1) Our  Growth

As you will see from the chart above, we have experienced phenomenal growth since we started our business with a small bank loan and a big mission in 2007. If we had the capacity to keep up with the demand for our beers we would be growing even faster. This is your chance to buy into our business, share in our success and benefit financially from our future growth through dividends and an increase in the value of your shareholding.

In terms of valuation, we are selling 90,000 shares which equates to 8% of the company, valuing our total company (and all group assets) currently at £26m. We are currently on track to have profits of £1m for 2011. Drinks companies such as Diago (19) and Fullers (16) trade for a P/E (price to earnings ratio) of 16-20.  On a P/E ratio of 20 and including our strong asset base, we have been valued at £26m. However Fullers is only growing at 10% and Diego has experienced negative growth over the last 3 years : BrewDog is growing at 100%+ year on year – and that is all set to continue.  So you get a company growing at 100%+ year on year at a similar pricing ratio to companies which are hardly growing at all making Equity for Punks a very healthy medium-long term investment.

Equity for Punks has been endorsed and recommended by The Times Financial Editor, Patrick Hosking, Daily Mail's City News Editor - Ben Griffiths, The Scotsman’s Business Editor Erikka Askeland and many others.

2) Our Bar Division

Despite being launched less than 12 months ago, our bar division is already operating 3 locations with 2 sites currently being renovated and a further 5 planned for 2012. The current bars are performing very strongly financially as well as providing more locations for investors to claim their discount.  By buying into BrewDog, you are also buying into our bar division.

3) Anchor & our route into the US

The US is currently by far the biggest and fastest growing craft beer market in the world, with over 10 million barrels of craft beer sold there in 2010. Anchor in San Francisco has been brewing since 1896 and is widely credited as starting the US craft beer revolution under the visionary Fritz Maytag.

BrewDog plc owns 5.25% of Anchor Brewers and Distillers, this stake is currently valued at over £1.8m. So by investing in BrewDog you are also buying part of America’s original craft brewery. Which is kinda cool.

A huge advantage of our partnership with Anchor is that it gives us unparallel access to the world’s best craft beer market.  Anchor and their national sales team now handle the import, sales and distribution of our beers in the US. This means we have a fantastic platform for growth and a great sales team behind our beers in this key long term market.

4) Our People

We are fortunate enough to have Keith Greggor and Tony Foglio actively involved in managing our company . Keith and Tony have over 70 years combined experience at the absolute top level of the drinks industry and a huge history of insane success to boot. Most recently they turned Skyy Vodka into a billion dollar brand and are confident they can help James and Martin do some pretty exciting things with BrewDog.

Martin and I (James) set up BrewDog with a simple mission: to make other people as passionate about great beer as we are.  Since 2007, we have been named Scottish Young Entrepreneur of the Year 2007, Scottish Entrepreneur of the Year 2008 bagged loads more business awards as well as 2 gold medals at the last 2 World Beer Cups.  We also like wearing hats and have never raised our voice to a woman or punished an animal with a stick.

From our management team which combines youth and experience, to our rock ‘n roll brewers and our evangelically passionate bar scamps, the team we have is a key asset of our company and a great reason to invest.

5) The Discount and AGM!

By investing in BrewDog you entitle yourself to a 20% lifetime discount on our online shop and 5% lifetime discount in all of our BrewDog Bars. In addition you get an invitation to our (soon to be legendary) AGM and a very cool shareholder card.

The average purchase on our online shop is £50 – and it does not take long to get a 100% return on your investment.  And the discount is just a little bonus we want to give our shareholders.

Some More Reasons

And as if all that wasn’t enough, here are some other good reasons to invest:

• Exclusive first options on all our special and limited edition beers
• Being able to participate in our annual by shareholders, for shareholders beer.
• Having your say in how the company is run
• Sell and trade your shares on www.equitypunks.com or at a potential later listing
• A welcome pack with some killer, shareholder only BrewDog merchandise including your ID card.
• Literally become richer with every BrewDog beer you drink

In addition, those investing over £950 will get a free 12 month membership to our Abstrakt Addict Club, which is worth £135. This will entitle you to 3 bottles of the next 4 editions of our acclaimed Abstrakt series (www.abstrakt.com) delivered direct to their door.

If you have any questions, just drop me an email – [email protected]

Invest in BrewDog at www.brewdog.com/equityforpunks