Tuesday Night Focus Group: The BrewDog Multipack
10.03.2009
Just to keep you as up to date as possible with the innermost workings of the BrewDog machine we wanted to give you all a little sneak at our latest project: the BrewDog multipack.
Up until recently the only way to purchase BrewDog was single bottles, or occasionally from cask (if you were lucky enough to find it). As well as adding kegged beers to our range we are also considering a multi-buy offering.
We are still at the very early conceptual and design stages, but we wanted to let you guys see what we had come up with so far.
We also have one designed for Punk IPA
Finally a zeitgeist one
Posted in - news
Comments
- These will make an ideal footstool for me when I am practising my classical guitar melodies. Hugh Catfish11.03.2009
- With the Punk IPA, I think ASDA will sell you a single bottle for £1.30-ish so unless the price of a 4-pack was cheaper per bottle than the singles there would be no incentive to buy it. If a 4-pack had a couple of stouts included I would buy it because the Riptide isnt available in the Supermarkets where I live. On the face of it, I dont see what a 4-pack of Punk would achieve, but if I could buy a selection in the shops to avoid paying the postage and packaging that you get on the website that would be great. Duncan Lacey11.03.2009
- Great idea. American micros seem to make a big deal of 6-packs and I was hoping that BrewDog would do something similar.
Kevin: Why on earth wouldnt you want to buy a 4-pack of Punk? I dont see why its any better to buy the beers individually. I can understand the need to support small, local beer shops but surely they will be able to sell 4-packs as well? Gareth Young11.03.2009
- This is an excellent idea. Be it a mixed pack with the zeit, ipa, ripe tide and 77 or a 4 pack of IPA it can only be a good idea. Just get it into morrisons so i can get some locally! magicdave611.03.2009
- Might not promote the -individual- brand image as well as singles, but from a distribution point of view you only need to convince a supermarket to stock one product instead of 3-4. So while more of the separates are currently available in Scotland than England with the IPA being flagship, a 4 pack could target consumers nationwide with a greater range of individual flavours. To my mind, as the IPA is so freely available, the 4 pack should contain something along the lines of 2 stouts, 1 lager and an IPA for maximum impact. This could turn out to be another great move.. Duncan Lacey11.03.2009
- While I think its kinda cool, I also think maybe it turns it a bit into one of normal corporate crap beers that youre trying to not be like. I think when you make these kinda things you lose the impression of individuality that really is your brand.
I know it would be good for your bottom line, but i dont want to pop into tesco to buy a four back of punk ipa. Id much rather either pick up individual beers in a small shop (yeah even a supermarket Ill accept!) or buy a crate from your website. Kevin Burges11.03.2009
- looking good, i think your branding is up there with the best! andy mogg10.03.2009
- Great artwork, so it will really stand out in the Supermarkets! nice one guys! David10.03.2009
- As it stands, some of the Brewdog beers are very affordable in the supermarket but we only get the IPA here in England so Id like to see a multipack that includes the Riptide stout distributed nationwide. Thatd rule. Duncan Lacey10.03.2009
- Looking good... I like the mixed pack idea. Not the sort of thing you normally get on the shelves so gold star to who ever thought of that one...
Dan. Dan10.03.2009