A BrewDog Guide To Surviving St Patrick's Day
Ah, the 17th of March, the day the world gathers together, joins hands and celebrates the mother of all special occasions – National Muay Thai day. And Kurt Russell's birthday. Or even the day the rubber band was patented. It is – of course - also St Patrick's Day.
While we're not adverse to donning national colours, celebrating traditions of all persuasions and allowing shamrocks to spew from every orifice, there is something about St Paddy's Day that grinds our gears. Perhaps it's the exploitation of a religious holiday as a cheap marketing ploy by pubs and clubs to shift more booze. Or perhaps it's even the excuse it gives people to get absolutely hammered and terrorise both their livers and their dignity, all in the name of a Patron Saint they probably know little about.
Either way, this year we've decided to put together a short survival guide for those looking to spare themselves 24 hours of over-commercialisation and binge drinking whilst the population of mainland Britain becomes temporarily Irish and the streets run black with spilt pints of Guinness.
Say Goodbye to Guinness
Talking about the black stuff, a staggering 13 million pints of Guinness will be consumed around the world on St Patrick's Day. We're big believers in bucking the trend and backing the underdog which is why there's never been a better time to give Guinness the boot and opt for a craft stout instead. We're proud to have created three rock'n'roll, palette-grabbing stouts – including Rip Tide, Paradox and Tokyo – as well as stocking the likes of Stone Russian Imperial Stout and Mikkeller Amayer Bryghus Hr. Frederiksen in our online shop. We're sure one less pint of Guinness won't go amiss.
Say Hello to Fancy Dress
Everyone likes a bit of casual racism, even if it means dressing up as a leprechaun whilst bellowing 'Top of the morning to you' through a traffic cone at 4am. While the rest of the population invests in plastic pots of gold and stick-on ginger beards, we feel it's important to add a bit of diversity to the mix and get equally as passionate about stereotyping other nationalities. Whether it means swinging a string of garlic around your neck or donning a pair of lederhosen, forgo the obvious and employ your own equality act this St Patrick's day.
Or, if all else fails, just go into solitary confinement
For those of us who simply can't abide the thought of another St Patrick's Day, have nothing better to do or perhaps endured an unfortunate incident with a leprechaun they'd rather forget, let BrewDog Aberdeen and Edinburgh (now unofficially open) be your clover-free haven. We don't need to run gimmicky promotions off the back of religious holidays to encourage our patrons to enjoy quality craft beer which means our bars are a St Patrick's Day free-zone. Come and say hi!
- 'Everyone likes a bit of casual racism'. That has to be one of the funniest things i've heard. Speaking of which, an Englishman, Irishman...... Martin21.03.2011
- St Patricks day is a load of pish. AP18.03.2011
- Come on guys....stop dissing Paddy's day.......Remember, there's a liitle bit of Irish in all of us. Embrace it. If not, it's part of our culture which you actually gave to us (or, if we believe everything wiki says, we stole him from you). Get over it. Erinn17.03.2011
- hate all the plastic paddy shite .guiness is nasty muck that maks yi shite licorish boot laces to .all in load o poop r17.03.2011
- nothing to do with st patrick day but looks like ellie got martin to the barbours at last The wolf in austria17.03.2011
- What is up with the woman in the background of the pic of Prince Charles & Camilla?! Haha. Also, looking forward to a nice pint at the Edinburgh pub. nObLeEcOnOmIcS17.03.2011
- Most over-blown market day period. I don't know why they associate it with Guinness. I'm going to enjoy Thornbridge; Struise and Hardcore tonight. Thomas17.03.2011
- It was a mistake on the wesbite which has now been ammended. AB06 is around 2 months away. James, BrewDog17.03.2011
- Wasnt AB:06 supposed to be released yesterday ???
Nice of brewdog to give the old saying some new life .. couldnt organise a p*ss up in a brewery!!! Or a beer release so it seems!
- Brilliant Lucas17.03.2011
- And talking of missing stock, what happened to Abstrakt:06? The Abstrakt website is talking about 07 in April, but no mention of 06 which was meant to be launched on the 16th of March. Pete Gerrard17.03.2011
- Paradox and Tokyo are both out of stock on the webstore and Riptide should be more widely available than it is. Ok, so you make it mainly for the Swedish market, but it would still be nice if i could buy some on the online shop. :) Tom17.03.2011
- Rip Tide available in asda garthdee Aberdeen. £1.70 a bottle. Bargain. Ian Prise17.03.2011
- So when is the RipTide going to be available, again???
Cheers, hic!Steve Cordery17.03.2011
- Awesome. Though I can't find any Tokyo in Asheville. Guess I'll have to settle for Founders' KBS and SweetWater Happy Ending.
- So, as a matter of interest, when was the last time the Stouts & Porter pack was available in the shop? Or Paradox or Rip Tide for that matter? Any coming soon? Simon16.03.2011
- I've never heard of national muay thai day but I throughly approve. I'll be training tomorrow so i'll see if my instructor's heard of it. Ed16.03.2011
- Nice one boys. Couldn't have said it better myself! Unfortunatley i work in an Irish bar and can't wait for this god awfull day to be over. Roll on Friday! Darren Crocker16.03.2011