BottleDog is coming!
We've been teasing you long enough with news of a BrewDog bottle shop, but we can officially announce our plans right here, right now. Ready? Ok, here goes...!
BrewDog's first Bottle shop, BottleDog, will open at the end of April 2014 on Gray's Inn Road near King's Cross in London. The concept for this shop is essentially the Diagon Alley of craft beer, minus the magic wands and trained owls. It'll stock everything a craft beer lover could dream of; from BrewDog bottled beers and growler fills to amazing new beers from International breweries, to homebrewing equipment and great glassware to enjoy your purchases in, this place will have it all.
We are also designing the shop to be a place to come and sit down and sample a few things before making any decisions. There'll be books about beer and food and anything else that might be of interest on a table in the centre of the store, with seating and wise, knowledgeable, Cicerone-trained staff on hand to advise and chat with.
This venue will be the first of many and Aberdeen, Glasgow and Manchester are in our sights once we've got London off the ground.
Stay tuned for more accurate launch dates, but in the mean time, I think the most important question is what breweries' beers should we get in for the grand opening?