Can it up, Punk!

11.02.2011

You can order Punk IPA Cans here: http://www.brewdog.com/product/punk-ipa-can

Crash landing amidst a whirl of controversy, the day when UK craft beer is made available in a can has finally arrived thanks to our 5.6% Punk IPA whose aluminium armour will give us a further foothold on the craft beer revolution.

Leaving out the pasteurisation process commonly associated with those fizzy, yellow so-called ‘beers’, we’ve made sure to lightly filter our canned craft beer to exactly the same spec as our kegged and bottled brews.

In fact Punk in a can boasts as much BrewDog bite as our other beers, just served in a receptacle that’s easier to store, transport and recycle.

Most of all though, Punk’s transition to cans is yet another part of challenging perceptions to beer – no longer does ‘can’ have to scream tasteless, insipid swill.

Canned craft beers are the next phase in a completely redefined, re-imagined UK beer scene.

You're just one ringpull away from joining it.

You can order Punk IPA Cans here: http://www.brewdog.com/product/punk-ipa-can

We also have a special introductory order for the next 3 days only. Buy 9 cans get 3 free. We want as many people to get their paws on canned Punk as possible!

The canning run was yesterday at Daniel Thwaites. I went down to supervise it, here are some of the photos!

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The empty cans eagerly awaiting their hoppy destiny.

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Cans feeding down to the rotary filler. 700 cans per minute.

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Cans make their way along the conveyer system.

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With the first ever case of Punk IPA cans as they come off the line. Do you think they would let me keep the high visibility vest?

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Punk IPA cans will also be sold in 4 packs.

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With Mark and Martin back in BrewDog Aberdeen, as the Punk IPA cans get accustomed to their new environment, our craft beer bar!

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Comments

Send some to your Japan distributor, would be great to have this outdoors.
j3sei 16.02.2011
I am going to miss the old punk but the new one is better.

I would agree that the packaging needs to change though. It isn't truly punk. Someone suggested new romantic IPA. I like that.

rob 15.02.2011
Must regrettably agree with Bradley. I know "you don't care" - and you shouldn't, but I have a hard time seeing the new Punk IPA being about "making a better product", because it's hardly even Punk IPA.

Not a bad beer at all, but tropical overtones and way less aggressiveness to the point where there's nothing "punk" about it. It's trying to be exactly what the notes on the bottle say it isn't.

Used to be my favorite casual drinking beer, and the one I used to introduce people to BrewDog. Now I guess they'll have to go straight to Hardcore IPA. So please start shipping more of those to Denmark. ;-)
Jimmi Thøgersen 15.02.2011
So are these cans to replace the Punk IPA in bottles or do they serve as an alternative?
Tom Archer 13.02.2011
Awesome stuff. I'll get some when i get paid... providing there are some left! What size are the cans? Standard 330ml coke cans?
Nathaniel Southwood 13.02.2011
Nice cans! If you an airsealed version for the Beer Can Museum we'd love one on our shelves. beercanmuseum.ORG
Kevin Logan 11.02.2011
Will this be available across the UK in supermarkets? I've noticed that Morrissons no longer sells 5am saint and Trashy blonde, annoyingly!
James Osborne 11.02.2011
@Bradely - because we felt we could make it into an even better product.

sorry you disagree, but we are very happy with Punk IPA.
James, BrewDog 11.02.2011
so why change a perfectly good product?
Bradley 11.02.2011
Bradey - as a money saving exercise? Ha!
New Punk IPA is 25% more expensive to produce per bottle than the old one.
you can read more about it here http://www.brewdog.com/blog-article/403

You may not like the new Punk, that is cool. however saving money definately had nothing to do with the change!
James, BrewDog 11.02.2011
I love 5am saint,hardcore ipa, i hardcore you and WAS IN LOVE WITH punk ipa until you changed the recipe (probably as a money saving exercise). The beer that was once an alternative has now become an ordinary. R.I.P PUNK IPA
Bradley 11.02.2011
Will be ordering to have a go. Thwaites can-o-mator 2000 is a rather impressive machine.. if not a bit noisy. What prices can we expect in the shops?
Darcey 11.02.2011
@ Lady Charlotte Canning
sorry you think the graphics on the can need to improve.

we love them!
James, BrewDog 11.02.2011
Rowan and Callum. The cans are the 5.6% Punk IPA which was called Punk X and is now Punk IPA. The old version is still on sale in the Brewdog Bar as Punk 10, but when its gone it's gone.
Ian Prise 11.02.2011
@Rowan This is the 5.6% Punk X which is now just normal Punk... The 6% old stuff is no-more! I think..?
Callum Blanchfield 11.02.2011
Excellent... Punk IPA in a can!!!... but the graphics on the can need to improve
Lady Charlotte Canning 11.02.2011
So is this the Punk or Punk X recipe?
Rowan 11.02.2011
it'd help if I got my web address right! This is the right one.
Neil, eatingisntcheating.blogspot.com 11.02.2011
Thanks first of all to @BrewDogJames for linking to my article about Punk IPA being the first true craft canned beer in the UK, it was a nice surprise.

Just wondered, what retailers will be stocking the beer? I'm going to place an order online but would be nice to be able to pick up some cans spur of the moment. I live in Leeds so outlets near there, possibly morrisons? they stock your IPA in bottles at the moment.
Neil, eatingisntchetaing.blogspot.com 11.02.2011
I've been resisting the urge to drink the can of Kronenberg I found at the back of my fridge after a party for a while now. I'll be bringing it in for the can amnesty.
If you are looking for ideas for the video of the destruction of the amnesty cans I can put you in touch with someone who owns a steam roller. He needs very little encouragement to get steaming usually.
Ian Prise 11.02.2011
i assume these cans will not give punk IPA a metallic tang associated with other canned beers
brewhog 11.02.2011
ordered! can't wait.
Adrian 11.02.2011
Will these vanned puppies hit Norway? (Well maybe not the depicted ones but someone else?)
Kim Odland 11.02.2011

Can it up, Punk!

11.02.2011

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