Christmas Eve Focus Group: Should we sell other beers on our online shop?

Christmas Eve Focus Group: Should we sell other beers on our online shop?

Our new look online shop launched on the 21st of December. The new online store has improved functionality and is designed to be easier to navigate and make it easier to buy some hardcore ales! We would love to hear your feedback on the new online shop below!

In addition we have lots of ace new merchandise arriving for early 2011 including new 5am Saint T-shirts, new stoat t-shirts and finally BrewDog hoodies.

With our new online store set up we will soon have the option of including some guest beers. So our question is this: should we sell other beers on our online store?

With our BrewDog Bars we are importing some amazing craft beers that are very difficult to get in the UK. Would it add to our online shop experience to be able to buy these with your 5am Saints and Tokyo*s or would having other beers on our website detract from the BrewDog brand?

Thanks in advance for the input and Merry Christmas Bitches.


Posted in - brewdog-news


  • as long as they sell yours
    phil dalgleish05.01.2011
  • My initial feeling was no, it will be a distraction, but given the number of people asking for it in these comments, it looks like it could be a moneyspinner.
    Caspar Gray30.12.2010
  • Since the webshop mostly caters to the British market (due to the expensive shipping, at least to Sweden) I guess my input doesn't weigh as much.
    I say YES, but try and be careful (I know you will) with what you offer so that you won't be competing too muck with existing (and future) Brew Dog brews. Like has been said earlier, not much use in competing with Punk IPA for instance. Go for the more exclusive varieties so you don't shoot yourself in the foot.
    I'd love for BrewDog to not only be the figurehead for the CraftBrewRevolution, but also the main distribution channel!
    Ole Fattguy29.12.2010
  • Yes! Oh yes!
  • yes from me to although the focus should be on brewdog, would love to be able to get some ch'ti online
  • Don't listen to the naysayers. Most of the beers in that pic cant be gotten anywhere else in Britain. I guarantee you'll sell them all at a good mark up on your website and we will all get access to beers we couldnt get otherwise. Everyone wins.

    Do it!
  • Gotta say yes:-)

    As long as it doesn't detract from your own brewing, and as long as you think your beers can hold their own (which imho they can) go for it.

    It'd be great to try some punk ipa, and others to just... see the difference:-)

    It'll improve co-operation, and just make all us punters all happy:-)
  • I certainly wouldn't say no to the idea. Especially if this means I could get Mikkeller's beers in Aberdeen.
  • Go for it, guys! You know it makes sense.
  • Yes, despite my love for all things Brewdog I do drink other beers as well. So would rather buy it from you which would save on delivery charges and add to profits.
  • yes yes oh god yes! Rather than just being another brewery you have been trying to lead a craft beer revolution. I think this is a great way of doing it!
    First available, speedway and darklord, I thank you.
    rob fairs26.12.2010
  • Had the pleasure of drinking arogant bastard at the bar. It was a pleasant suprise as i was trying to find somewhere in the UK who sold it. Just my luck it caught my eye as i was finnishing off my hardcore ipa.

    Think its a great idea. It shows that you not only want to promote your own brand but the whole craft beer industry as a whole, which after all is what the brewdog message is! (To me anyway!)
  • Definately do this guys. This can only benefit the craft beer revolution. You're gonna be ordering stacks of these beers for your bars anyway. Why not get the other craft brewers to reciprocate by selling BrewDog beers on their online shops!
    Mark Cade24.12.2010
  • the combination of BrewDog along with other great beers in BrewDog Aberdeen is brilliant. It's very difficult to get these beers anywhere else. Selling these along with your own brand online can only improve BrewDogs already great reputation for pushing beer boundaries.
  • I'd say having a limited setup with constantly changing guest bars would be fine. Sort of what like you have now when you put out limited editions AB03, Punk X etc.

    If you could get some NZ Epic beer in I'd be in. Or, second best, some Moa.
  • Yep I'd love to see other beers there, though in their own online section so as not to confuse the brand. Also it'd be good to see 75cls and more expensive beers. No need to have too many £2 to £3 beers competing with the hardcore and punk
    David Hope24.12.2010
  • YES!
    I'd like you to sell especially Mikkeller beers because I can't buy many kinds of their beers in japan ;_; i'd like to taste hardcore IPA, I hardcore you and I Beat You!!! How I can get I beat you!!
    Yuki Kobayashi24.12.2010
  • Yes, please. Especially some of the Stone brews and some other Imperial Stouts and USA IPAs.
  • ditto Hugo - If your already holding them in stock them for your bars its a no brainer. Get them on the online shop, i for one would add a few to future purchases.
    David Scott24.12.2010
  • yes id like to see beers other than your own in the shop easier to ship bulk than buy direct from abroad so im all for it
  • I say Yes - I'd love to get my hands on some of the beers I've been missing out on so far, seems like a logical place to have the whole beer revolution on one easy access site ;)
  • YES! Brewdog has a great website and online shop and to widen your retail client base selling hard to find beers (De Molen/Mikkeller/Nogne O/Stone etc.) would be fantastic - try googling these brands and see how many uk shops you find! exactly, none. Other than paying approximately £40 for beer planet to send beers from europe these are very hard to locate. Maybe a theme to the shop could work - when Brewdog releases a new beer add some guest beers of the same style to buy and compare with. I think that this would add to sales of your own products and attract new customers and in no way dilute the Brewdog brand that we all love!
    Beer Hawk24.12.2010
  • Yes; if you're bringing in US bottles for the bar that other online retailers don't stock, get selling them on here.
    Simon Johnson24.12.2010
  • Go for selling others - the craft beer revolution doesnt have to be solely about brew dog. I live in highlands and get ass raped when getting beer delivered due to "non mainlaind" postal charges which cant be justified given we are only 80miles up A9 from Perth. It can add on £25 to an order which means I normally wait for trips down to Edinburgh/Glasgow to stock up. Dont currently order brewdog stuff online as I can get my fix of your normal brews from tesco.

    Online shop with your normal brews, special ones and guest ales I for one will more than likely make frequent orders and having everything in one order would make me more likely to add in the various abstracts etc if was ordering other stuff. Go for it.
  • The key thing will be to get some more BrewDog beers into Australia. We're one of the largest beer drinking nations, our craft scene is growing rapidly, and I'd love to get my hands on some Paradox or something like it, without paying 4 times the cost of the bottle in freight! But I'm all for getting more craft beer out into the hands of people, and if selling it here makes that easier, go for it!
    Richard Hoisser24.12.2010
  • Definitely yes. I'll buy them.
  • Yes. Especially Gumball Head.
  • Yes!

    It's a PITA to get some decent beers without paying postage many times.

    Maybe just stick with a select few though, like stone, DFH, Sierra Nevada, Brooklyn, Sam Adams and a few of the European breweries.
  • Definately do. If it can cut the amount of postage I pay by not having to order from several sources it has to be a good thing.
    Ed Holey24.12.2010
  • If you intend to put that Dark Lord up for sale........YES!
    Marky Mark24.12.2010
  • If your already holding them in stock them for your bars its a no brainer. Get them on the online shop, i for one would add a few to future purchases.
  • A definite yes, there is too much joy in the Aberdeen bar for it to be limited to just the pubs
  • It would be great to see different beers. Our local shops don't serve enough different beers.
  • I don't think selling guest beers will detract form the Brew Dog brand and I'd like to see it. I'm pretty sure that having inported beers in the bar hasn't diminished sales of Brew Dog's own creations.
    Gary Cameron24.12.2010
  • Craig & Spooner - shop local. My local retailer has brew dogs and i live in australia.
    Kev Guy24.12.2010
  • if selling on line increased your sales, making these beers more profitiable then id have though an easy one. If it them means you can carry an even wider range of beer then even better. If you can match the Like of the Mikkeller bar bottle. We will all be dancing in the streets of Every town that has a Brewdog Bar
    craig garvie24.12.2010
  • I agree you need to get some Juxtapostion.

    But i do think you should have guest beers in stock. I loved having the option to try some great beers for a good price while i was up there the other day.

  • Dogs,

    sell your own brews.

    Leave it to high-street brew retailers to sell everyone elses brews as they do yours. The world will be a better place.
    Kev Guy24.12.2010
  • Gotta say no. Concentrate on having enough of your own stock available.

    This should include the likes of Juxtaposition too, though
    Tony Kiernan24.12.2010

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