Equity for Punks Beer 2011
The 2011 Equity for Punks beer is due to be bottled later this week. This beer was brewed by shareholders, for shareholders. Here are some of the highlights of the epic BrewDay where over 60 people helped make the beer! They also helped taste some beers and helped eat a BBQ........
We wanted to do something cool as a thank you for the ongoing support and the belief our Equity for Punks shareholders have in our company. Without them we would not have managed to do any of the cool things we have done over the last 12 months like continue to grow rapidly and open killer craft beer bars!
The beer itself is a hop-bomb, a 7.1% Black IPA. Boasting 80 IBUs, we double dry hopped the beer with mountains of Amarillo, Columbus, Chinook, Cascade and Centennial hops. After dry hopping we wanted to add a little more depth and another layer of complexity to the beer so we aged it on toasted oak chips for a further 2 weeks. The beer is now tasting pretty spectacular and is ready to rock. The team at BrewDog HQ are all very excited at how the beer has turned out.
Stewart, Nikola and Franz inspect the beer!
The Beer will be called ‘EFP 2011’, not our most imaginative names, I know. But we want to make the ‘By Shareholders, For Shareholders’ beer an annual thing and do one each year (EFP 2012 and so on) so the name makes sense from this perspective!
The beer will be available online as of early next week, only for Equity Punk shareholders though. However, we are also going to have the beer on draft for everyone to try at all our BrewDog bars and also at The Rake in London.
*For those of you who missed out the last time we sold some shares in BrewDog, it is very likely there will be an opportunity in the next few week to invest in our company and be involved in our cool shareholder stuff like the EFP 2011 Beer. Anyone from Europe will be able to invest in our company and take part in events like these and also our (soon to be legendary) AGMs as well as benefit financially from the growth of BrewDog. Watch this space for more information!
- Guys, the "CAMRA members are bearded sandal wearers" stereotype is tired and old.
Admittedly, we've capitalised on it as part of our marketing strategy in the past, but alls fair in love and advertising.
We're supposed to be about challenging preconceptions and pushing boundaries, not perpetuating myths and cynical commercialism.James, BrewDog20.07.2011
- So was I. I have the beer belly. iprise08.07.2011
- I was there and I do indeed have a beard. Steve08.07.2011
- Why didn't I get a newsletter on this? I've sign up with two different addresses but... nothing... uywegafuyg08.07.2011
- I'm at Edinburgh Tuesday, please have it on at lunchtime!
I saw the synopsis and was all poised with my debit card for some equity purchasing, ah well will stay tuned!Stephanos06.07.2011
- "Anyone from Europe will be able to invest in our company"
Brazil has a very large border with France (in fact, France's largest border with any other nation). Does that count as "anyone from Europe"?
(I have Portuguese, Italian and German citizenshipódoes that?)bruno06.07.2011
- If only we could get shares in the U.S.! jmooy06.07.2011
- Cool, enlightened, heartwarming. Adrian06.07.2011
- Yes. there were loads of CAMRA people there :)
And we love both beards and cardigans. And lunch. Is it lunchtime yet?James, BrewDog06.07.2011
- Glad to see there were no beards or beer bellies among the crowd.
I would hate for it to look exactly like the demographic of a CAMRA meeting.
Oh wait...Cranmore E Funknickel06.07.2011
- @mike Befriend a shareholder and get him to give you a bottle!
Or visit BrewDog Edinburgh!James, BrewDog06.07.2011
- boooo we want to try it in the north west mike06.07.2011