17.07.2013

Fake Lager

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For years we’ve been suffering that maddening delusion that a man can find something real in this world. Where’s it at these days? Where indeed. Fake Art, fake brands, fake breasts, and fake lager. There is nothing so mind numbing as ordering a drink and coming face to face with the certainty that it is a complete and utter fraud. A charlatan, faux, not real. The ugly fallout from the Lager Dream. Time to wake up and smell the hops, to rip up the rule book and stick a jackhammer in convention. We don’t do second rate, almost or maybe. It’s the real deal or nothing. Via con dios fake lagers.

Fake Lager is our attempt to reclaim one of the world’s great beer styles – the Bohemian Pilsner.

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The style originated in the Czech town of Plzeň, Bohemia (hence Bohemian Pilsner) in 1842. Full flavour, all malt with the refreshing zing of noble hops. An enlightenment classic, it was revered the world over.

In the post war era, monolithic corporate brewers drove the flavour and soul from this beer as they dumbed it down beyond recognition. Rice, corn and other substitutes were combined with huge corner cutting in the brewing process.  

This bastardisation of a classic style now accounts for a staggering majority of total beer sales globally. 

BrewDog Launch FAKE Lager

This beer was initially launched as an April Fool's joke. Hence the above photo.

We want to restore the style to it’s former glory. Forget watery fizz. Forget translucent yellow. Forget transparent bottles. Forget added ingredients. Forget preservatives.

FAKE Lager is everything a real lager should be. A craft brewed 100% malt beer with plenty of noble hops to play off the firm malt base. We make our lager the way we make our beer. The same crafted excellence. The same anarchic attitude. The same four ingredients (and when we say four, we damn well mean it).

You can buy some here

Hello, my name is Mette Marit

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We are also excited to announce the latest in the series inspired by the cult classic Hello My Name Is Ingrid, Hello My Name is Mette Marit is a Norwegian inspired double IPA and this beer is definitely not as innocent as she first appears.

A seductive body of rich malts and a buxom amount of Citra, Nelson Sauvin and Bramling Cross hops have been added with mountains of fresh Norwegian lingonberries. This is one red berry hop explosion, best enjoyed with a faux air of aristocratic nonchalance.

We are also sending this beer to Norway. In Norway it will be known as 'Hello, my name is Censored'. You can make up your own mind as to why.

You can get your paws on some here 

While you're shopping about, be sure to check out the pretty incredible selection of guest beers we have online at the moment from the likes of Mikkeller, Stone, To Øl , Oskar Blues & more! You can see them all here.

Posted in - brewdog-news

Comments

  • You said you would blow up any beers handed in during the lager amnesty, and I thought you had forgotten ...
    How niave of me - you are just busy doing stuff.
    Awesome video clip. Keep on hoppin' in the real world.
    Pete H., Nottm.20.07.2013
  • Hi George - you will be able to, yes, but not 100% sure when yet. Should be this weekend!
    BrewDogSarah18.07.2013
  • Can we buy bottles in bars for takeaway? Thanks.
    George H18.07.2013
  • YES! I picked up some of these yesterday when I got the EFP emailer - hurry up and get 'em delivered!
    DOWN WITH BAD BEER!17.07.2013
  • Ah man! Fake Lager is awesome - had it on tap in Nottingham and loved it! Grabbing myself a few bottles now...
    Daniel K17.07.2013
  • This. Is. Epic. EXPLOSIVO!
    Pyro17.07.2013
  • Wow. What an awesome idea bringing the April Fool's joke to reality.
    Killer label as well.
    You guys rock, in an absolutely awesome way.
    Grahamf417.07.2013
  • I totally fell for the April fools thing! A bit skeptical when you announced that it was for real, but then I tried it in Camden - wow! Really impressed by your Bohemian Pils, are we going to see more lager type styles?
    Whatajoke17.07.2013

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