Help Name BrewDog's New Pale Ale!

Published - 21.04.2012 Comments (111)

We decided it was time to brew a slightly lower ABV beer with our favourite American hops giving you a thirst quenching on tap in all our bars, just in time for the Summer! The new 3.8% Pale Ale is brewed with a solid malt base, moderate bitterness and masses of late hops and dry hops, specifically Citra, Simcoe and HBC. All this makes it ideal for drinking by the pint, or even by the keg. At lunchtime.

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The intention is also to bottle this hoppy little beer and consequently it needs a name. Between building new breweries and planning our rock ‘n roll AGM we have found it tough to find the time to name our latest creation and who better to name it than the people who will drink it.

We have a shortlist of names, simply vote above for your favourite by selecting your favourite name from the list above.

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Brit Pop - the little offspring of Hardcore and Punk. A pale ale for Common people who live in country houses.

Pale Ale - simple and classic for our most stripped back brew

Fake Fix - instant fix for hop heads and craft beer junkies alike.

38 Automatic - not just because it is 3.8%. Automatic pale ale for the people.

Heist - not really sure why.

Death Head Pony Club - even less sure why. But I like it.

Alternatively, if you don’t like any of our suggestions, leave your nominations in the comments box below.

In Hops We Trust x

Join the Discussion

Comments (111)

RichardHFish 26.04.2012 @ 12:13pm

3.8 Special would be a good play on the old .38 Special, plus links in with the 3.8% ABV

bazzac 26.04.2012 @ 7:31am

DHPC

Alan R 25.04.2012 @ 10:41am

Bitch Piss!

dhsjdk72b 24.04.2012 @ 10:38pm

child piss

Michael F 24.04.2012 @ 10:22pm

38 automatic from above. As it's for a session, Hows about some light punk with a John Peel Session. I nominate the name ""John Peel" or one of the bands from the JP sessions in'77 like "Generation X"

Fred_42 24.04.2012 @ 1:32pm

Call it SUBTLETY, because that is what is in comparison to its more powerful siblings, and being subtle is of course as far off your DNA as one could possibly aim for.

Pete Howard, Nottm 24.04.2012 @ 1:16pm

About time you did a decent session beer, as I've not seen Trashy Blonde for ages.How about "Not JHB", as it is too weak to be "Not Bishops Farewell"

Carl P 24.04.2012 @ 1:14am

Well.. in keeping with the light alcohol, light brits in the sun in summer (spot us a mile off!), the fact that it will satiate all who taste but to keep up the canine tradition .. I would go for the name of PAL(E)SATION !! Off centred but in the bullseye!

Chris P 23.04.2012 @ 7:06pm

Brit Pop no contest!!!

Denisgalvao 23.04.2012 @ 5:06pm

You should name it Joey. In honor of the biggest ramone ever. Thats the man that put the punks on evidence.

stravale 23.04.2012 @ 3:05pm

I prefer 'Auto38' to 38 Automatic

gavindevlin 23.04.2012 @ 2:47pm

Indie IPA is a great suggestion Thinking about it as a Summer beer what about Equinox IPA or Aestas IPA (its latin for Summer)

Lewis W 23.04.2012 @ 1:27pm

@toffeeslot'Alternatively, if you don’t like any of our suggestions, leave your nominations in the comments box below.'CLEARLY you haven't read the entire post!

RU18? 23.04.2012 @ 11:59am

I Like RU18?, good one.What about "Training Wheel PA", Beer for Kids.Heist is to much like Edge, which was weak and sucked.

Nicola M 23.04.2012 @ 11:56am

Death Head Pony Club is the most appealing, but I think maybe it should be kept for something stronger, which packs a bigger punch. How about instead just Pony Pale Ale or Pale Ale Pony? Out of the other suggestions, I like the sound of Heist.x

Nicola M 23.04.2012 @ 11:54am

hellboy 23.04.2012 @ 11:35am

Great ! A nice light ale for the youngsters.How about RU18 Pale Ale.

Ian P 23.04.2012 @ 10:42am

Brit Pop should appeal to the masses (if that's what you're after)

Ape Adrian 23.04.2012 @ 10:35am

I jumbled the letters - LEAP LEA

Thorn 23.04.2012 @ 10:34am

.38 or caliber 38control shot in the head!

The Barron 23.04.2012 @ 10:31am

I think Indie IPA as its the softer version of Punk n Hardcore

Cstewart 23.04.2012 @ 10:23am

3.8% WTF?How's about a drinking and driving Themed brew, it's almost Top deck with Hops. There you go, TDH. YOu guys bowing to the UK beer scene so soon?

Braunase 23.04.2012 @ 10:23am

Punk Pup PA I say

yak 23.04.2012 @ 10:22am

Indy Pop Poser

Paul Mc 23.04.2012 @ 10:05am

Mash Tun 38

TBone 23.04.2012 @ 9:34am

Punkero.

wee_designer 23.04.2012 @ 9:31am

How about calling it 'Wee Brother' (or Bro) for the American influence.

Shaak 23.04.2012 @ 9:23am

38!!!

Penguid 23.04.2012 @ 9:05am

Pallbearer Ale

Lum Oldman 23.04.2012 @ 9:04am

just like the name 38 automatic

Tollinho 23.04.2012 @ 8:55am

Alé alé alé ále, we are the champs we are, we the champs

neil craven 23.04.2012 @ 8:53am

Heist - it's the only one I can imagine being easy to ask for at the bar with a straight face. ("Another Pint of Heist please, I'm not drunk yet").

Shed 23.04.2012 @ 8:53am

38 Automatic works for me

Magnus Nevstad 23.04.2012 @ 8:49am

I would go for Brit Pop if I had to choose.BUT I would rather have something like ALEbino :)

Walther 23.04.2012 @ 8:15am

38 Automatic....or if you ask me, make it 38 semi-auto!

Staudi 23.04.2012 @ 8:14am

How´s about "LITTLE BEER NERD" or "HOP NERDS FAVOURITE" or "SISSY & FRANZ"

tengster 23.04.2012 @ 8:11am

38 automatic...way to go.

Badger 23.04.2012 @ 8:10am

You should keep Death Head Pony Club for a stronger brew in the future!

Zipperhead 23.04.2012 @ 8:05am

"Puppy Power'

James R 23.04.2012 @ 8:04am

I love the way people are suggesting their own names, when it CLEARLY states that you have to pick from the provided list!PALE ALE for me :)

BigSayer 23.04.2012 @ 8:01am

QUENCH.

Simon C 23.04.2012 @ 7:58am

How about Lap Dog? Small beer with a big hop bite?

SwedeBrew 23.04.2012 @ 7:58am

Fake fix, of course!

Tomas 23.04.2012 @ 7:57am

I'd call it Play Ale.

Tomas 23.04.2012 @ 7:57am

I'd call it Play Ale.

jezza 22.04.2012 @ 10:15pm

redacted 3.8

Jezza 22.04.2012 @ 9:22pm

Death Head Pony Club sounds too much like the band New Young Pony Club. Apart from that, it's also a crap name.

Bracken's Bitches 22.04.2012 @ 8:21pm

How about "3.8% Pale Ale brewed with a solid malt base, moderate bitterness and masses of late hops and dry hops, specifically Citra, Simcoe and HBC"or "3.8 % Pale Ale" for short

Smith & Wesson 22.04.2012 @ 8:11pm

.38 Special - Snubnose for short.

Homebrew Swede 22.04.2012 @ 5:51pm

I'd like the name to fit in the line of beers already in production. "Poser Pale Ale" will have to be my suggestion.

zoetodd 22.04.2012 @ 5:04pm

38 automaticobvs.

Fanboy Puppy Lover 22.04.2012 @ 4:54pm

Puppy Pale, Puppy Dog or Brit Pup!

Jimmy Flanbornff 22.04.2012 @ 3:18pm

How about Achromatosis Ale!

Erick 22.04.2012 @ 2:55pm

Blitzkrieg Hop

Regan 22.04.2012 @ 1:20pm

Death Head Pony Club

SashDog 22.04.2012 @ 12:26pm

At 3.8%.......WASH

? 22.04.2012 @ 10:11am

Or Piddle

jayZee 22.04.2012 @ 12:53am

How about "Poodle"

william m 22.04.2012 @ 12:26am

Faux punk

Lassewan 21.04.2012 @ 11:59pm

Pale Rider

T.Tanaka 21.04.2012 @ 11:39pm

I think 38 Automatic is better.

Lewis M 21.04.2012 @ 10:05pm

Peely wally swallie??

Kinsbrew 21.04.2012 @ 9:32pm

I would go with TopDog

BennyLava 21.04.2012 @ 9:05pm

Hoppy Hour

the noonzer 21.04.2012 @ 8:49pm

skull spark joker

james c 21.04.2012 @ 7:30pm

38 Automatic, i like the name

zorb from planet zorby 21.04.2012 @ 7:17pm

sinister

Hops Kill Nazis 21.04.2012 @ 6:08pm

Which word will be replaced by a '?' this time? ;)

DOG save the queen? 21.04.2012 @ 6:05pm

michael s 21.04.2012 @ 5:36pm

I like the 38 Special suggestion someone gave.TameDog maybe?

doric 21.04.2012 @ 5:21pm

Awa min

Nacho 21.04.2012 @ 5:14pm

The offspring of Punk and Hardcore would not be britpop...In the spirit of Hardcore punk call it;Minor Black Dead Flag Threat Kennedy

Lorne MacFadyen 21.04.2012 @ 5:03pm

Son of a Bitch

joey 21.04.2012 @ 5:02pm

Call it "Cool!'n'Awesome!" to personify Brewdog's indy-hipster image.

mico 21.04.2012 @ 4:54pm

PissPus

Unas 21.04.2012 @ 4:30pm

HoPale?

Keithster 21.04.2012 @ 4:14pm

How's nobady thought of Brit Hop? Or does that already exist? There's a beer here in Aus called Hop Rocker that sounds pretty cool maybe you could do the Brithop Rocker?

Roy C 21.04.2012 @ 4:13pm

'Loiter' - as in palely loitering!

Scott T 21.04.2012 @ 4:08pm

I'd go for 38 Special too!

georgia rakusen 21.04.2012 @ 3:53pm

I'd go with Brit Pup

Adam 21.04.2012 @ 3:36pm

Why not just call it 'The Wuss'?

MoRkObOt 21.04.2012 @ 3:36pm

Aleways (ahahahah!)Fake Bear

RoosterJones 21.04.2012 @ 3:26pm

HA! How come my "Bed Wetter" suggestion didn't make it?!

Jonathan H 21.04.2012 @ 3:19pm

Runt IPA. Brit Pop is good, there would be controversy over the "pop" but that's the brewdog way surely?x

Ian G 21.04.2012 @ 3:11pm

Gotta be Brit Pop

Ian G 21.04.2012 @ 3:11pm

Gotta be Brit Pop - the less dangerous version of Punk

Jonas Tunander 21.04.2012 @ 2:43pm

Death Head Pony Club for sure!

sonicated 21.04.2012 @ 2:43pm

I do like Brit Pop but people will say you're targeting kids because of the word "pop" and that'll piss me off. Death Head Pony Club should be a name for a really complex beer you don't order every day.I'd be simple on this one, Pale Ale.

Auldbreck 21.04.2012 @ 2:36pm

Only 3.8%? How about the Limp Wrist. Of course no one would order it so maybe not. :-)

Dean fielding 21.04.2012 @ 2:36pm

'ever dance with the devil in the pale moonlight?'

Ed 21.04.2012 @ 2:32pm

You do know that .38 automatic is pretty much meaningless. Rounds for automatic and semi automatic pistols that are .38 caliber are generally called .38 ACP. 3.8 special would have been a better choice, but at least there are no childish references to nazis in any of the names :P

fim54 21.04.2012 @ 2:32pm

Lobster face - for all those pasty folks sitting in the sun drinking beer who inevitably end up with sun burn

Lauwey 21.04.2012 @ 2:27pm

Why not something with vampire theme (fitting a PALE ale)

cinulph 21.04.2012 @ 2:24pm

38 automatic or Brit Pup!!

MarcS 21.04.2012 @ 2:17pm

Pale Bastard Pup, since it's the out-of-wedlock offspring of Hardcore and Punk

mikecox 21.04.2012 @ 2:17pm

looking at other comments you could combine the pup idea with Britpop'Brit pup'

sogden 21.04.2012 @ 2:16pm

If only you brewed it in a bucket, then it could be Pail Ale

Internet 21.04.2012 @ 2:15pm

You should consider dropping the ABV to 3.5% so we Swedes can buy it at our local grocery store or gas station instead of the Systembolag/monopoly. Pretty please?

mikecox 21.04.2012 @ 2:14pm

How about: HOPS SAVE THE QUEEN But if not I like Britpop and 38 Automatic

Peter J 21.04.2012 @ 2:13pm

Is it too late to suggest 38 Special?

Zachary 21.04.2012 @ 2:12pm

Maybe a different name for each bar relating to boring, overrated by camra, local ales? In Nottingham it could be Beyond the (Harvest) Pale.

FlacaLeigh 21.04.2012 @ 2:02pm

Junky Yell(ow)

Larris 21.04.2012 @ 1:56pm

All my pony-riding friends love skull-shaped adornments. At least those friends who are old enough to drink.

Max Payne 21.04.2012 @ 1:56pm

Payne Ale?

Jo 21.04.2012 @ 1:55pm

Peely Wally sounds cool, though have voted for 38 Automatic too.Or how about "A Wee bitty Wabbit"

Robert F 21.04.2012 @ 1:55pm

Scratch that, call it the "Pale Ale Pup" - due to its lower alcohol percentage and pup being the younger form of dog. Then release a series of lower alcohol beers and call it the "Brewdog Litter".

cleverbasterd 21.04.2012 @ 1:54pm

when and where the results of this poll?

A bit young to be here... 21.04.2012 @ 1:50pm

Since BrewDog is a proud Northeastern company, why not give it a name that reflects the dialect.I think that "Peely Wally" sounds good

Robert F 21.04.2012 @ 1:49pm

I also like Anemic Ale. For the bottle design, you should do a Brewdog's take on the Moray cup graphic - They were always drinking beer anyway.

Mimz 21.04.2012 @ 1:48pm

At some point you need to add some sleaze into your name selection! ;)

Lewis Wilson 21.04.2012 @ 1:48pm

I think it should be called Anemic Ale. But from the list above probably Death Head Pony Club just because it's not relevant.