21.04.2012

Help Name BrewDog's New Pale Ale!

Help Name BrewDog's New Pale Ale!

Poll: What should we call the new beer?

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Type in the missing word.
Brew___ (Cat, Dog, Horse)

We decided it was time to brew a slightly lower ABV beer with our favourite American hops giving you a thirst quenching on tap in all our bars, just in time for the Summer! The new 3.8% Pale Ale is brewed with a solid malt base, moderate bitterness and masses of late hops and dry hops, specifically Citra, Simcoe and HBC. All this makes it ideal for drinking by the pint, or even by the keg. At lunchtime.

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The intention is also to bottle this hoppy little beer and consequently it needs a name. Between building new breweries and planning our rock ‘n roll AGM we have found it tough to find the time to name our latest creation and who better to name it than the people who will drink it.

We have a shortlist of names, simply vote above for your favourite by selecting your favourite name from the list above.

best_1_540

Brit Pop - the little offspring of Hardcore and Punk. A pale ale for Common people who live in country houses.

Pale Ale - simple and classic for our most stripped back brew

Fake Fix - instant fix for hop heads and craft beer junkies alike.

38 Automatic - not just because it is 3.8%. Automatic pale ale for the people.

Heist - not really sure why.

Death Head Pony Club - even less sure why. But I like it.

Alternatively, if you don’t like any of our suggestions, leave your nominations in the comments box below.

In Hops We Trust x

Posted in - brewdog-news

Comments

  • 3.8 Special would be a good play on the old .38 Special, plus links in with the 3.8% ABV
    RichardHFish26.04.2012
  • DHPC
    bazzac26.04.2012
  • Bitch Piss!
    falski25.04.2012
  • child piss
    dhsjdk72b24.04.2012
  • 38 automatic from above. As it's for a session, Hows about some light punk with a John Peel Session. I nominate the name ""John Peel" or one of the bands from the JP sessions in'77 like "Generation X"
    captain haddock24.04.2012
  • Call it SUBTLETY, because that is what is in comparison to its more powerful siblings, and being subtle is of course as far off your DNA as one could possibly aim for.
    Fred_4224.04.2012
  • About time you did a decent session beer, as I've not seen Trashy Blonde for ages.

    How about "Not JHB", as it is too weak to be "Not Bishops Farewell"

    Pete Howard, Nottm24.04.2012
  • Well.. in keeping with the light alcohol, light brits in the sun in summer (spot us a mile off!), the fact that it will satiate all who taste but to keep up the canine tradition .. I would go for the name of PAL(E)SATION !! Off centred but in the bullseye!
    cpoul24.04.2012
  • Brit Pop no contest!!!
    chrisparf23.04.2012
  • You should name it Joey. In honor of the biggest ramone ever. Thats the man that put the punks on evidence.
    Denisgalvao23.04.2012
  • I prefer 'Auto38' to 38 Automatic
    stravale23.04.2012
  • Indie IPA is a great suggestion

    Thinking about it as a Summer beer what about Equinox IPA or Aestas IPA (its latin for Summer)
    gavindevlin23.04.2012
  • @toffeeslot

    'Alternatively, if you donít like any of our suggestions, leave your nominations in the comments box below.'

    CLEARLY you haven't read the entire post!

    lwilson23.04.2012
  • I Like RU18?, good one.

    What about "Training Wheel PA", Beer for Kids.

    Heist is to much like Edge, which was weak and sucked.
    RU18?23.04.2012
  • Death Head Pony Club is the most appealing, but I think maybe it should be kept for something stronger, which packs a bigger punch. How about instead just Pony Pale Ale or Pale Ale Pony? Out of the other suggestions, I like the sound of Heist.x
    nicmill23.04.2012
  • Death Head Pony Club is the most appealing, but I think maybe it should be kept for something stronger, which packs a bigger punch. How about instead just Pony Pale Ale or Pale Ale Pony? Out of the other suggestions, I like the sound of Heist.x
    nicmill23.04.2012
  • Great ! A nice light ale for the youngsters.
    How about RU18 Pale Ale.
    hellboy23.04.2012
  • Brit Pop should appeal to the masses (if that's what you're after)
    musicrab23.04.2012
  • I jumbled the letters - LEAP LEA
    Ape Adrian23.04.2012
  • .38 or caliber 38
    control shot in the head!
    Thorn23.04.2012
  • I think Indie IPA as its the softer version of Punk n Hardcore
    The Barron23.04.2012
  • 3.8% WTF?

    How's about a drinking and driving Themed brew, it's almost Top deck with Hops. There you go, TDH. YOu guys bowing to the UK beer scene so soon?
    Cstewart23.04.2012
  • Punk Pup PA I say
    Braunase23.04.2012
  • Indy Pop Poser
    yak23.04.2012
  • Mash Tun 38
    Paul Mc23.04.2012
  • Punkero.
    TBone23.04.2012
  • How about calling it 'Wee Brother' (or Bro) for the American influence.
    wee_designer23.04.2012
  • 38!!!
    Shaak23.04.2012
  • Pallbearer Ale
    Penguid23.04.2012
  • just like the name 38 automatic
    Lum Oldman23.04.2012
  • Alé alé alé ále, we are the champs we are, we the champs
    Tollinho23.04.2012
  • Heist - it's the only one I can imagine being easy to ask for at the bar with a straight face. ("Another Pint of Heist please, I'm not drunk yet").
    neil craven23.04.2012
  • 38 Automatic works for me
    Shed23.04.2012
  • I would go for Brit Pop if I had to choose.

    BUT I would rather have something like ALEbino :)
    Magnus Nevstad23.04.2012
  • 38 Automatic.

    ...or if you ask me, make it 38 semi-auto!
    Walther23.04.2012
  • How´s about "LITTLE BEER NERD" or "HOP NERDS FAVOURITE" or "SISSY & FRANZ"
    Staudi23.04.2012
  • 38 automatic...way to go.
    tengster23.04.2012
  • You should keep Death Head Pony Club for a stronger brew in the future!
    Badger23.04.2012
  • "Puppy Power'
    Zipperhead23.04.2012
  • I love the way people are suggesting their own names, when it CLEARLY states that you have to pick from the provided list!
    PALE ALE for me :)
    toffeeslot23.04.2012
  • QUENCH.
    BigSayer23.04.2012
  • How about Lap Dog? Small beer with a big hop bite?
    Papa Smurf23.04.2012
  • Fake fix, of course!
    SwedeBrew23.04.2012
  • I'd call it Play Ale.
    Tomas23.04.2012
  • I'd call it Play Ale.
    Tomas23.04.2012
  • redacted 3.8
    jezza22.04.2012
  • Death Head Pony Club sounds too much like the band New Young Pony Club. Apart from that, it's also a crap name.
    Jezza22.04.2012
  • How about "3.8% Pale Ale brewed with a solid malt base, moderate bitterness and masses of late hops and dry hops, specifically Citra, Simcoe and HBC"

    or "3.8 % Pale Ale" for short

    Bracken's Bitches22.04.2012
  • .38 Special - Snubnose for short.
    Smith & Wesson22.04.2012
  • I'd like the name to fit in the line of beers already in production. "Poser Pale Ale" will have to be my suggestion.
    Homebrew Swede22.04.2012
  • 38 automatic
    obvs.
    zoetodd22.04.2012
  • Puppy Pale, Puppy Dog or Brit Pup!
    Fanboy Puppy Lover22.04.2012
  • How about Achromatosis Ale!
    Jimmy Flanbornff22.04.2012
  • Blitzkrieg Hop
    Erick22.04.2012
  • Death Head Pony Club
    Regan22.04.2012
  • At 3.8%.......WASH
    SashDog22.04.2012
  • Or Piddle
    ?22.04.2012
  • How about "Poodle"
    jayZee22.04.2012
  • Faux punk
    wmurphy22.04.2012
  • Pale Rider
    Lassewan21.04.2012
  • I think 38 Automatic is better.
    T.Tanaka21.04.2012
  • Peely wally swallie??
    mrginge8621.04.2012
  • I would go with TopDog
    Kinsbrew21.04.2012
  • Hoppy Hour
    BennyLava21.04.2012
  • skull spark joker
    the noonzer21.04.2012
  • 38 Automatic, i like the name
    xxjamesyxx21.04.2012
  • sinister
    zorb from planet zorby21.04.2012
  • Which word will be replaced by a '?' this time? ;)
    Hops Kill Nazis21.04.2012
  • ?
    DOG save the queen?21.04.2012
  • I like the 38 Special suggestion someone gave.

    TameDog maybe?
    mikeabz12321.04.2012
  • Awa min
    doric21.04.2012
  • The offspring of Punk and Hardcore would not be britpop...In the spirit of Hardcore punk call it;
    Minor Black Dead Flag Threat Kennedy
    Nacho21.04.2012
  • Son of a Bitch
    Lorne MacFadyen21.04.2012
  • Call it "Cool!'n'Awesome!" to personify Brewdog's indy-hipster image.
    joey21.04.2012
  • PissPus
    mico21.04.2012
  • HoPale?
    Unas21.04.2012
  • How's nobady thought of Brit Hop? Or does that already exist? There's a beer here in Aus called Hop Rocker that sounds pretty cool maybe you could do the Brithop Rocker?
    Keithster21.04.2012
  • 'Loiter' - as in palely loitering!
    Roy21.04.2012
  • I'd go for 38 Special too!
    Hopoholic21.04.2012
  • I'd go with Brit Pup
    georgia rakusen21.04.2012
  • Why not just call it 'The Wuss'?
    Adam21.04.2012
  • Aleways (ahahahah!)
    Fake Bear
    MoRkObOt21.04.2012
  • HA! How come my "Bed Wetter" suggestion didn't make it?!
    RoosterJones21.04.2012
  • Runt IPA. Brit Pop is good, there would be controversy over the "pop" but that's the brewdog way surely?x
    JonniSD21.04.2012
  • Gotta be Brit Pop
    psybertron21.04.2012
  • Gotta be Brit Pop - the less dangerous version of Punk
    psybertron21.04.2012
  • Death Head Pony Club for sure!
    Jonas Tunander21.04.2012
  • I do like Brit Pop but people will say you're targeting kids because of the word "pop" and that'll piss me off. Death Head Pony Club should be a name for a really complex beer you don't order every day.

    I'd be simple on this one, Pale Ale.
    sonicated21.04.2012
  • Only 3.8%? How about the Limp Wrist. Of course no one would order it so maybe not. :-)
    Auldbreck21.04.2012
  • 'ever dance with the devil in the pale moonlight?'
    Dean fielding21.04.2012
  • You do know that .38 automatic is pretty much meaningless. Rounds for automatic and semi automatic pistols that are .38 caliber are generally called .38 ACP. 3.8 special would have been a better choice, but at least there are no childish references to nazis in any of the names :P
    Ed21.04.2012
  • Lobster face - for all those pasty folks sitting in the sun drinking beer who inevitably end up with sun burn
    fim5421.04.2012
  • Why not something with vampire theme (fitting a PALE ale)
    Lauwey21.04.2012
  • 38 automatic or Brit Pup!!
    cinulph21.04.2012
  • Pale Bastard Pup, since it's the out-of-wedlock offspring of Hardcore and Punk
    MarcS21.04.2012
  • looking at other comments you could combine the pup idea with Britpop

    'Brit pup'
    mikecox21.04.2012
  • If only you brewed it in a bucket, then it could be Pail Ale
    sogden21.04.2012
  • You should consider dropping the ABV to 3.5% so we Swedes can buy it at our local grocery store or gas station instead of the Systembolag/monopoly. Pretty please?
    Internet21.04.2012
  • How about:

    HOPS SAVE THE QUEEN

    But if not I like Britpop and 38 Automatic
    mikecox21.04.2012
  • Is it too late to suggest 38 Special?
    Peter J21.04.2012
  • Maybe a different name for each bar relating to boring, overrated by camra, local ales? In Nottingham it could be Beyond the (Harvest) Pale.
    Zachary21.04.2012
  • Junky Yell(ow)
    FlacaLeigh21.04.2012
  • All my pony-riding friends love skull-shaped adornments. At least those friends who are old enough to drink.
    Larris21.04.2012
  • Payne Ale?
    Max Payne21.04.2012
  • Peely Wally sounds cool, though have voted for 38 Automatic too.

    Or how about "A Wee bitty Wabbit"
    Jo21.04.2012
  • Scratch that, call it the "Pale Ale Pup" - due to its lower alcohol percentage and pup being the younger form of dog. Then release a series of lower alcohol beers and call it the "Brewdog Litter".
    Robertlikesbeer21.04.2012
  • when and where the results of this poll?
    cleverbasterd21.04.2012
  • Since BrewDog is a proud Northeastern company, why not give it a name that reflects the dialect.
    I think that "Peely Wally" sounds good
    A bit young to be here...21.04.2012
  • I also like Anemic Ale. For the bottle design, you should do a Brewdog's take on the Moray cup graphic - They were always drinking beer anyway.
    Robertlikesbeer21.04.2012
  • At some point you need to add some sleaze into your name selection! ;)
    Mimz21.04.2012
  • I think it should be called Anemic Ale. But from the list above probably Death Head Pony Club just because it's not relevant.
    Lewis Wilson21.04.2012

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