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Since the launch of our 0.5% insanely hopped imperial mild ale – Nanny State – almost two years ago, we at BrewDog feel we’ve gone some way in helping drinkers reinterpret low ABV beers; not as weak, flavourless dishwater but as brews to be taken seriously, where bucket loads of hops and a carefully crafted taste experience can prove more than a compromise for the absence of alcohol. We also brewed Edge, a 2.8% mild ale as a seasonal last year and it was very well received.
As champions of craft beers right across the ABV spectrum, it didn’t take much for this article in the Telegraph - http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/8683197/British-breweries-to-sell-weaker-beer-following-low-alcohol-content-tax-cut.html - to catch our attention and get us thinking or – to be more precise - thinking about why it’s taken a tax cut to get more brewers considering low ABV.

Cast your eye down the list of comments and there are a couple of points that immediately stand out. The first of which being the general distrust towards anything low ABV – “Who wants to drink cat's p***?” and “They can stick their 2.8% in the urinal where it belongs” being among the comments that reflect a widely supported consensus that (a) Anything low ABV tastes rubbish and (b) Is too close to water to be considered alcoholic so therefore isn’t worth drinking.
From a brewing prospective – as John Keeling the head brewer from Fuller’s explains – there’s also the challenge of creating flavour without being overly reliant on malt. When it came to Nanny State, we got around this by creating a self-confessed hop bomb of a beer but we can see why this approach might become a turn off for mainstream breweries that more often than not use limited amounts of hops in their beers or simply resort to using chemical substitutes which never taste great at the best of times.
The opinions of those in favour of low ABV beers as a means of creating a greater variety for those who want to drive home from the pub, want to have a lighter beer at lunch time or simply enjoy lower ABV drinks, don’t go unheard. However, it would seem – for now at least – the real incentive for brewers isn’t to change people’s perceptions towards low ABV but to circumvent a potential drop in sales following the tax hike.

We’re not entirely sure whether the concern surrounding the rise in alcohol duty is the best catalyst for a new wave of low ABV beers and whether the resulting product will add or detract from existing perceptions of low alcohol beers. Whatever happens with beer duty, it certainly won't stop us from making the beers we want to brew, be that a double ipa, a huge imperial stout or imperial mild.
As ever though, we want to hear you thoughts on the debate. Furthermore, what would be your ultimate idea for a 2.5-2.7% beer. If we like it enough, we might just brew a small batch for our bars.

Low ABV beers, might improve your Connect 4 skills. We have a range of board games at all our BrewDog bars. I like Jenga and Tokyo* personally.
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Brewhog 05.09.2011
A.Tremblay 05.09.2011
i know it might not be possible but hey .... why not?
Chris Thompson 04.09.2011
phanson 03.09.2011
It's a shame more places don't sell it; it suffers somewhat from the dated "shilling" moniker.
Graeme 02.09.2011
I've never heard of a low ABV Lambic - could such a thing be possible?
jhardacre 02.09.2011
Dan G 02.09.2011
Kapten Glas 02.09.2011
Mr Stoggs 02.09.2011
nacho 02.09.2011
in my view, subtlty is one of the true tests of brewing.
cheers!
mike 02.09.2011
Abitofbitterness 02.09.2011
As someone who works close to the Edinburgh bar but also has to drive for part of his commute I appreciate the sentiment behind trying to produce good low abv beers, but can't help feel its simply wasted man-hours which can be put towards other projects.
sdehn 02.09.2011
James, BrewDog 02.09.2011
By all means lads, o ahead and make something fiiiine and low ABV.
Personally I'd like to see you try your hands at something a bit maltier
Koomber 02.09.2011
Brewhound 02.09.2011
Mr.28 02.09.2011
So - how about it chaps? Could you turn your technical wizardry to producing the world's first alcohol free beer that doesn't taste like it's alcohol free?
Gaz 02.09.2011
Good luck!
Steve
sinnocen 02.09.2011
Dave 02.09.2011
Mr Smith 02.09.2011
Maybe a low abv ruby mild could be nice. I quite like ruby milds as it happens
fezzles 02.09.2011
iprise 02.09.2011
davew99 02.09.2011
rich 02.09.2011