#MashTag 2014...

#MashTag 2014...

March 2013 saw the first ever launch of BrewDog's crowdsourced beer, #Mashtag! Over the course of 5 days, we invited twitter and facebook followers and readers of this blog to vote on a different element of the brew, and at the end of the week they decided the name and designed the label too. We handed the keys to our brewery over to the people who drink our beers, and launched the world's first 100% crowdsourced beer!

You guys did not disappoint either! The resulting American Brown Ale with New Zealand hops, aged on oak chips and hazelnuts was one tasty beer! Kudos.

This year, we will be launching the same ace concept, but with some special twists further down the line...!

On Monday 10th March at 10am, a blog will go live announcing the three beer styles you guys can choose from. Tuesday will be a vote on the malt bill and ABV, Wednesday is the hops, Thursday is the special twist and Friday we'll launch the label design competition. What you select each day will determine the next 5 days' choices, so choose wisely!

Head back here on Monday and get voting. This is craft beer for the people, by the people.

Any hopes for what we throw in the mix...? Get 'em down in the comments!

Check out last year's round up here!

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Patrick 10.03.2014 @ 11:05am
Masterchefal 10.03.2014 @ 8:27am
Saison!!! Imperial saison possibly?
LucyCorne 10.03.2014 @ 8:19am
awol 09.03.2014 @ 10:29pm
A coconut porter would be grand!
griffdog2 09.03.2014 @ 9:13pm
I want to see a hop bud in each bottle! (if it turns out to be a hop blast)
erick 08.03.2014 @ 10:08pm
Imperial Strawberry Milkshake Stout.
erick 08.03.2014 @ 5:35pm
Strawberries, Lots of Strawberries
Ant57 07.03.2014 @ 10:08pm
Any chance of a stout with an almond hit?
Kevin 07.03.2014 @ 5:41pm
nickofuchs 07.03.2014 @ 4:30pm
Se still have some bottles in Brasil! Hell yeah!So, why not something like imperial saison?
Troubledwaters 07.03.2014 @ 2:01pm
@Marcin I have three bottles at home, just saying ;)A hoppy pilsner would be great but I guess Ill just have to wait to vote till next week
ellab19 07.03.2014 @ 2:00pm
Im thinking either a wheat beer, or a stout!
EccyEccyPtang 07.03.2014 @ 2:00pm
Can we get some RYE in there please?
James 07.03.2014 @ 1:16pm
Belgian style beer, like a golden ale would be good. As much as I like IPAs something different would be good (which is also why I voted brown ale last time around).
Marcin 07.03.2014 @ 12:53pm
Please please do My name is Sonya one more time. This is my favourite beer and I cant buy it anywhere now! Pleeeaase!
BrewDogSarah 07.03.2014 @ 12:12pm
Hey D3lf - Electric India was actually brewed by our shareholders! Twas a tasty little number though, one of my personal favourites. #Mashtag is the only beer we have crowdsourced in this way, so this is just the second time its been done!
tkdil 07.03.2014 @ 12:12pm
d3lf 07.03.2014 @ 12:10pm
Was electric India a mashtag beer, cos I enjoyed that :)
Pierrick HappyBeerTime 07.03.2014 @ 12:08pm
We want a saison!
FinCraft 07.03.2014 @ 11:57am
Finnish Sahti with little twist.
BrewDogSarah 07.03.2014 @ 11:55am
No Robbert, thats a link to last years round up! :) Voting for this years starts Monday at 10am!
Robbert 07.03.2014 @ 11:51am
You brewed it already?
Alex T 07.03.2014 @ 11:42am
Yeah man, missed out last time! Golden Ale?
fourstringdave 07.03.2014 @ 11:41am
Zena 07.03.2014 @ 11:35am
YES! Pilsner please???