10.03.2014

#Mashtag 2014 Day 1: The Beer Style

#Mashtag 2014 Day 1: The Beer Style

Poll: #Mashtag 2014 Day 1: The Beer Style

Pilsner
15%
Red Ale
63%
Porter
22%
Total votes: 2761

In case you missed #Mashtag last year, here's a run-down of how it works:

Every day this week we'll post a blog at 10am. Each post will present you with three options; three paths the beer can take, and it's up to you to decide which one we go with. To make the decision, you can cast your vote here on the blog, on twitter, or on facebook. Here's how the week will pan out:

Monday: Beer Style

Tuesday: Malt Bill & ABV

Wednesday: Hops & IBU

Thursday: Special Twist (Infused with berries? Wine barrel aged? Matured aboard an X-Wing?)

Friday: Label

Voting is open from 10am - 8pm each day, with the exception of Friday (more details will be revealed, but there's no harm in getting your artistic hats on early). Simcoe and his little helpers will tally up the votes each evening and each day we'll include the results from the day before in the blog. As we go we'll explain the ingredients and methods involved in each option, to give you the chance to make an informed opinion and give you an insight into how we come up with some of the ideas for our beer.

#Mashtag 2014 - another chance for you to put your stamp on how we brew here at BrewDog.

Day 1: Beer Style

This year, the beer styles you can choose from are:

Pilsner

mashtagr1pilsner_1240

The noble pilsner is the original golden lager. If you choose this option, you're most likely voting for a pale beer, brewed with bottom fermenting lager yeast, which will be low in fruity esters (aromatic compounds) but have a clean refreshing taste.

Red Ale

mashtagr1redale_1240

Red ales, like our 5am Saint, are brewed with speciality malts, can be sweeter than pale ales or lagers (but not cloyingly so), and can take on and balance more intense flavours due to the increased malt bill. If you pick red ale, it could be anything from a light and zippy summer beer, to a big and fruity barrel aged beast. Who knows. We certainly don't, but that's kind of the point.

Porter

mashtagr1porter_1240

Originally from London, porters are dark beers that, overall, lack the powerful bitterness and coffee notes of a stout, but share many of the same attributes. At this early stage, expect only a dark beer, with some chocolate and coffee notes, but plenty of scope for refining and tweaking.

Well, now that you know the score, have a think and decide what you want to vote for, but don't hang around too long - remember, Simcoe is strict when it comes to timing so get your votes in by 8pm sharp! We'll post another blog tomorrow revealing the chosen beer style, along with the options for the malt bill and ABV.

The choice is yours, don't forget to use #Mashtag in your twitter votes!

Posted in - brewdog-news

Comments

  • red ale
    arob11.03.2014
  • Pilsner!
    Si10.03.2014
  • Cant we have a Belgium dubbel/triple or even a Saison???
    Parky7610.03.2014
  • Porter!
    beerdy_dan10.03.2014
  • Porter Please :)
    wee_designer10.03.2014
  • Porter!
    Jonny10.03.2014
  • Porter pretty please
    mighty mike10.03.2014
  • Porter!!
    Mika Juhani10.03.2014
  • Make it a smooth, velvet chocolaty Fullers London Porter style with high drinkability.
    Beer & Beyond10.03.2014
  • I cant think quite how far you can go with a pilsner -> My reason exactly to vote for PILSNER :-) I wanna see how far BrewDog can go with it.
    Ukonmalja10.03.2014
  • Pilsner
    dpeldys10.03.2014
  • Red ale
    toidol10.03.2014
  • If theres no ipa I will have a porter. :-)
    boomer10.03.2014
  • Porter please! The darker, the better. x
    beccarenee10.03.2014
  • None of the above?

    You already brew and market each of those styles. How about something different - a hefeweizen, a Belgian dubbel, a saison?

    I vote for something original.
    GroundhogDay10.03.2014
  • has to be a porter. Plenty of pilsners in the back catlogue but fewer porters. something sessionable
    beersiveknown10.03.2014
  • Porter! Saison style!
    Siarl10.03.2014
  • An imperial red ale
    Kal10.03.2014
  • Red Ale ;)
    BouGi10.03.2014
  • A pilsner with million IBUs would be interesting :P
    serti10.03.2014
  • red ale
    raem10.03.2014
  • Porter nom nom
    Torbeer10.03.2014
  • In honour of the new Dundee Brewdog bar, you should add some marmalade. Or maybe just a Dundee cake!
    but until that vote, I reckon an imperial porter would be ace.
    Myvatn10.03.2014
  • Pilsner
    McKarvonen10.03.2014
  • Amstel clone for Anthou@HFR
    Poutrello10.03.2014
  • Porter
    Tenhorn 10.03.2014
  • Porter
    Bagel10.03.2014
  • Bed Ale!!
    FinMike10.03.2014
  • You can never fail with a red ale!
    Mikeyt8610.03.2014
  • Porter!
    Theres enough red ales and pilsners out there. This planet needs more porters!
    Sage10.03.2014
  • Porter!
    T-P10.03.2014
  • Porter!!!
    Scaro10.03.2014
  • Red Ale!!!
    Like the awesome 5am Saint!
    Mauro10.03.2014
  • Red Ale
    Pentsa10.03.2014
  • Lets go imperial!
    Mr Milli10.03.2014
  • Pilsner
    PaulC10.03.2014
  • Red ale!
    bucks_10.03.2014
  • PORTER!!
    Robbert10.03.2014
  • Gotta be Rex or ded
    Stevepage40510.03.2014
  • Pilsner
    Olivia-Amphibia10.03.2014
  • Would love to see you guys taking hoppiness to the next level!
    hobbs12310.03.2014
  • Red Ale!
    FranckyD10.03.2014
  • Red Ale!
    Niiiiiiiix10.03.2014
  • Pilsner!
    BrewBruh10.03.2014
  • Porter
    Ade10.03.2014
  • I cant think quite how far you can go with a pilsner, so my vote is for

    PORTER
    AleBeHonest10.03.2014
  • porter
    silentdan10.03.2014
  • Pilsner
    brewgarage10.03.2014
  • Pilsner
    philippst10.03.2014
  • Red Ale!
    Brewshed10.03.2014

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