29.03.2013

#Mashtag: Round Up & The Label Challenge

#Mashtag: Round Up & The Label Challenge

The votes are in. They have been counted, double counted and many bribes have been turned down in the name of true democracy.

And #Mashtag Day 5 winner is........................ #Mashtag

#Mashtag 58%

Crowd Control 38%

Crew Dog 4%

#Mashtag - the world's first ever twitter beer!

So, after close to 5,000 votes cast we finally have the recipe and name for the beer.

Monday - Beer Style - decided as Brown Ale.

Tuesday - Malt Bill & ABV - decided as American Brown Ale at 7.5% ABV

Wednesday - Hops & IBU - decided as New Zealand Hops and 95 IBU

Thursday - Special Twist - decided as adding Hazelnuts and oak chips

Friday - Name - decided as #Mashtag

#Mashtag Day 1: The Beer Style

Inspired by the passion, knowledge and enthusiasm of craft beer drinkers, we set out to create a truly democratic craft beer. We entrusted all the important decisions to our fans, customers and anyone who wanted to learn more about the craft brewing process and cast their vote.

We gave up complete control of every single decision which shaped the final beer that the #Mashtag project produced.

We will brew the beer in the next few days and will be the world's first brewery to ever brew a completely democratically designed craft beer - beer by the people, for the people!

We will of course post plenty of photo updates of your beer during the brewing process.

#Mashtag Day 2: Malt Bill and ABV

In a final twist, and to pay tribute to #Mashtag truly democratic and crowd sourced origins we want you guys, the creators of the beer, to design the label.

Our labels are 180mm long and 81 mm deep. Please submit your designs by 10th April. We will shortlist the top ones and then we will let people vote on the website as to which one we will use on the finished beer. All shortlisted entries will win 2 cases of the beer and a BrewDog goodie box.

Please email your entries to sarah@brewdog.com tweet them to us at @brewdog

Oh, and don't forget to check out Hop Slam Weekend, this holiday weekend in all BrewDog Bars http://www.brewdog.com/blog-article/ipa-is-dead-2013 

Craft Beer for the People,

james and the team x

Posted in - brewdog-news

Comments

  • Yey, every one that I voted for got selected, can't wait to try this bad boy!
    Nacheis31.03.2013
  • Should the label really be 180x81? I'm working on one, but pictures of other Brewdog labels online don't seem to match those proportions... ?
    Lewis30.03.2013
  • HUZZAH! Hoping I'll be able to try this beer when it's ready to go! Let's all pat ourselves on the back. ;-)
    Krissie J29.03.2013

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