14.04.2013

#MashTag Label Shortlist

#MashTag Label Shortlist

MashTag was an epic experiment in crowdsourcing, which handed the keys to the brewery over to craft beer drinkers for a week. We asked you guys to direct various all the elements of the brew and you decided to brew a 7.5% American Brown Ale  with oak chips and hazelnuts (Yum!). The beer is currently fermenting away nicely in tank.

image1_620_01

We also invited all the creative craft beer fans out there to design the label that we'll use on the bottle. With this beer, even the label is going to be designed and decided on by you guys. Staying true to the cause, we have naturally shortlisted the top designs for the label and are putting it up for the vote!

#Mashtag: Round Up & The Label Challenge

Check out the top #MashTag label options below, and vote up your favourite in the comments box. You can also tweet us or leave your vote on our facebook page. The chosen bottle design will be seen in all BrewDog bars across the UK once the beer launches, and will be available to buy from the online shop. Power to the people!

Option 1: Jakob Wiberg

mashtag_jakob_wiberg_620

Option 2: Viki Vortex

viki_vortex_620

Option 3: Andres Rohtma

 mashtag_andres_rohtma_620

Option 4: Rob Mackay 

mashtaglabel_robmackay_2_620

Cast your votes by the end of Wednesday 17th April. Happy voting scamps!

Posted in - brewdog-news

Comments

  • Option 3
    DickTales18.04.2013
  • Option 3
    chill18.04.2013
  • Option 4 for me please
    DaisyH18.04.2013
  • No 4 for me!
    Moonminx18.04.2013
  • Option 4
    Km18.04.2013
  • 4 is a great design and fits what is being asked more than the others. well thought out desing
    boozerimac17.04.2013
  • it's got to be Rob.
    AP17.04.2013
  • option 4 fo sho
    dumpy17.04.2013
  • #4
    brewdoggjessyjames17.04.2013
  • 4 Rob Mackay
    brew4you17.04.2013
  • option 4 is the clear winner
    cush17.04.2013
  • Rabbi MacKay, Number 4.
    Kibbler17.04.2013
  • Option 4 - Rob Mackay.
    tambo slice17.04.2013
  • no 4 is quality man am thirsty the noo
    bigyin8817.04.2013
  • #2!
    ellejay17.04.2013
  • Option 4
    hsmith17.04.2013
  • i like # 3
    muki17.04.2013
  • Option 2

    Viki Vortex
    Jez17.04.2013
  • Option 2

    Viki Vortex
    Great design!!!
    Kate Gray17.04.2013
  • Option 4: Rob Mackay is definitely the choice for me.
    RobertJackson17.04.2013
  • I vote Option 4 ....
    chip202217.04.2013
  • option 3 is outstanding
    lastmanstanding17.04.2013
  • I really like 2, but 4 looks more like a BrewDog label.

    So, my vote is for 4.
    TheBBG17.04.2013
  • Option 4!
    alfax17.04.2013
  • option 3 with option 4 in a close second.
    tikiwargod17.04.2013
  • number 2 ftw
    faust17.04.2013
  • No.4 - Rob Mackay
    vja17.04.2013
  • Number 4 Definitely the eye catcher in a shelf off beer sales
    kasting17.04.2013
  • option 3
    anette17.04.2013
  • Number 4 to win Rob Mackay
    Eidus17.04.2013
  • number 3 for me
    danteague17.04.2013
  • 4
    mikeystrac17.04.2013
  • 3
    silencio17.04.2013
  • option 3, gotta love the hopgod
    zoeberg17.04.2013
  • Option 2 : viki vortex
    tammy.b17.04.2013
  • Go for 4!
    the boss17.04.2013
  • My vote goes to 4.
    Little Lil17.04.2013
  • 4 for me - like the contrast between light and dark with design repeated.
    Andy D17.04.2013
  • No. 4 Good balance of design and information.
    Bobby17.04.2013
  • nr 3
    thank you
    fox17.04.2013
  • Option 4
    larry e17.04.2013
  • #2! Vikki's design is fantastic.
    Djinneth17.04.2013
  • #4 - Rob
    meuchtie17.04.2013
  • I reckon number 4 is best. Appropriate colours, nice pattern bg.

    Number 1 is a bit lazy with copying and pasting hands with little space for other info.
    Number 2 is a bit too communist rather than socialist...
    Number 3 is a little too abstract... I like it though.
    pictographik17.04.2013
  • Andres- option 3
    ilmsal17.04.2013
  • Option 1, definitely.
    Suzal17.04.2013
  • 3
    janestocker17.04.2013
  • Option 4: Rob Mackay
    Wolfbhoy17.04.2013
  • Option 4!
    CMRL17.04.2013
  • option 3
    ilme.sale17.04.2013
  • Option 2 - Viki Vortex
    Mellas17.04.2013
  • I would like to have number 3 in my hand
    git17.04.2013
  • option 3!
    puu17.04.2013
  • and 3 again!
    kilu17.04.2013
  • likes option 3 - Andres Rohtma!
    heija17.04.2013
  • I like number 3
    piiluparts 817.04.2013
  • Option 3 - Andres Rohtma!
    Carlo17.04.2013
  • option 1
    ellab1917.04.2013
  • Where's the love for Option 1?
    Here, take my love Option 1.
    EccyEccyPtang17.04.2013
  • Number 4 - that's ma boay!
    glesgamaw17.04.2013
  • nr3
    kakk17.04.2013
  • Option 2 Viki Vortex for me
    Studs and Punks17.04.2013
  • 4
    cho17.04.2013
  • No.4
    mc17.04.2013
  • Option 2 all the way
    Punk4Life17.04.2013
  • Option number 4.
    Trigger16.04.2013
  • Option 4! Looks amazing!
    Eg 0216.04.2013
  • Number 4
    Lj16.04.2013
  • Number 4 please!
    MacWiff16.04.2013
  • Number 4
    mick w16.04.2013
  • Numero dos
    jlindsay16.04.2013
  • option 4 beats the others
    neil s16.04.2013
  • I like option 2
    Sheena16.04.2013
  • Option 2 Viki Vortex!!!
    Phil Cadaver16.04.2013
  • Option 4 Rob Mackay
    Kirsty forres16.04.2013
  • Number 4
    karen s16.04.2013
  • option 4 by R Mackay. Bring it on
    js@bt16.04.2013
  • Option 4 - That's ma boay!
    glesgamaw16.04.2013
  • option 4 the best one
    nj16.04.2013
  • I vote for no 4 Rob Mackay
    RJ16.04.2013
  • Rob Mackay is the best. No4
    Scot3016.04.2013
  • 4 Rob Mackay
    Lej16.04.2013
  • Label 2
    Degmau516.04.2013
  • option 3
    heli16.04.2013
  • Got to be no. 3
    J.bac16.04.2013
  • 3
    josborne16.04.2013
  • Option 3.
    harbinger16.04.2013
  • Rob MacKay
    Trudles16.04.2013
  • Option 3 please!
    optopus16.04.2013
  • love number 3 - Andres!
    oink16.04.2013
  • number 3 looks great!
    bottle16.04.2013
  • 3! Andres Rohtma FTW!
    krokodill16.04.2013
  • my vote goes to ... 3, Andres Rohtma! It stands out and suits well with dark bottle.
    lõgismadu16.04.2013
  • number 3 - Andres Rohtma is the best!
    kobras16.04.2013
  • Number 2!
    Monkeywobbler16.04.2013
  • No.2! Revolution!
    miss-mel16.04.2013
  • viki vortex for me option 2
    cha Docherty 16.04.2013
  • number 4!!
    gm116.04.2013
  • option 4 by a country mile
    scaff16.04.2013
  • Opt4 Rob Mackay
    J.T.Rat16.04.2013
  • Option 3
    Grant strain16.04.2013
  • Number 4 - stand out!
    MJRF16.04.2013
  • Option 3: Andres Rohtma
    yeahyeahyeah16.04.2013
  • Option 1
    cwh18716.04.2013
  • Option 3: Andres Rohtma
    J.16.04.2013
  • Great entries. Number 1 taking it by a dog's whisker.
    AleBeHonest16.04.2013
  • Number 2
    Chris.john.moss@googlemail.com16.04.2013
  • Option 1!
    Johnzee16.04.2013
  • I give my vote for Option 2
    wrenjim16.04.2013
  • Option 3!
    MephestoKhaan16.04.2013
  • Option 3 - Andres all the way
    EP16.04.2013
  • ok, Rob has lot of friends - option 3 it is!
    jay216.04.2013
  • I vote 4.
    PhilipNotPhil16.04.2013
  • I vote option 2, Viki Vortex!
    BrewDogSarah16.04.2013
  • Option 3
    Per S. Aukko16.04.2013
  • Option 3: Andres Rohtma
    Arto16.04.2013
  • my favourite is Option 3: Andres Rohtma
    jaak16.04.2013
  • 3
    inges011616.04.2013
  • option 4
    tamy2@libero.it16.04.2013
  • Option 2!!
    geekyblonde16.04.2013
  • Viki Vortex...of course!
    annikamicheli16.04.2013
  • Option 3 - nice
    Sermondo16.04.2013
  • Option 3!
    antoinedp16.04.2013
  • option 3
    lokk16.04.2013
  • nr3
    blossom16.04.2013
  • no 3!
    Liz16.04.2013
  • #1
    midikey16.04.2013
  • option 4, Rob Mackay
    wspOG16.04.2013
  • Option 3
    La stel16.04.2013
  • Option 4 all the way.
    baritoned16.04.2013
  • Option 1
    Tankovna16.04.2013
  • 4!!!
    Thorgrim16.04.2013
  • Number 4
    mcgough16.04.2013
  • option 3!
    neip15.04.2013
  • Option 2
    mmfp15.04.2013
  • option 3 !
    konkreete15.04.2013
  • option 3 andres rohtma !!!
    frida15.04.2013
  • 4 has the edge for me
    Fleet315.04.2013
  • Option 3!
    Henrik15.04.2013
  • Option 3
    KT15.04.2013
  • Option 2 for sure. Revolutionary.
    slam15.04.2013
  • Option 3 by Andres Rohtma. It's cryptic and funny at the same time, an anarchic design if I ever saw one.
    Mart K.15.04.2013
  • no 3!
    shush15.04.2013
  • I vote for Rob mackay - no 4
    Bobmac15.04.2013
  • Option 4 for me please, Rob Mackay
    GSMR15.04.2013
  • Viki vortex number 2 for sure!
    minniemae15.04.2013
  • No 4 is best
    Ros15.04.2013
  • Option 3
    Tarmo15.04.2013
  • Option 4: Rob Mackay
    mhairi15.04.2013
  • option 3
    lo15.04.2013
  • Number 4 by far the best.
    NRS15.04.2013
  • #3
    th15.04.2013
  • Option 3
    TartanLlama15.04.2013
  • option 3.
    karupoeg15.04.2013
  • Option 4
    Jonny15.04.2013
  • 3
    marco15.04.2013
  • No. 4 gets my vote 🍺😄
    Crazykaz15.04.2013
  • Option 3
    Taavi 15.04.2013
  • 3
    w615.04.2013
  • option 3
    rsz15.04.2013
  • Option 4, rob is the best
    Mr Barry15.04.2013
  • No 3.
    Vika15.04.2013
  • option 3
    sven15.04.2013
  • Went nuts brown ale!
    Option 3 boys & girls & boys & girls!
    E. Leather15.04.2013
  • number 3! number 3! number3!
    saarmas15.04.2013
  • Andres Rohtma
    tistou15.04.2013
  • Option 3
    Artur15.04.2013
  • option 3
    deepfreezer15.04.2013
  • Option 3 Andres Rohtma
    Marju15.04.2013
  • Option 3!
    metsik15.04.2013
  • option4 please
    Robbie__9015.04.2013
  • Option 4
    Big hands15.04.2013
  • #3
    Belly15.04.2013
  • opt 3
    liizuh15.04.2013
  • Option : 4 Robs is the best
    PLaurie15.04.2013
  • Option 3
    undu15.04.2013
  • 3
    Viku15.04.2013
  • I'll have to go with option 3
    dada15.04.2013
  • No 4 by Rob Mackay suits the brew
    JimS15.04.2013
  • Option 3: Andres Rohtma
    guybrush15.04.2013
  • Option 3: Andres Rohtma
    Trash15.04.2013
  • number 3!
    silk15.04.2013
  • number 3 - Andres Rohtma for sure!
    kilu15.04.2013
  • Option 4, Rob MacKay
    twirlygeek15.04.2013
  • Number two
    Norris15.04.2013
  • Number 4!!
    Bananaanna15.04.2013
  • Option 4 rob mackay defo!
    Eils15.04.2013
  • 4 all the way!
    BrewDogThailand15.04.2013
  • Number 4 - Rob MacKay
    Perils15.04.2013
  • Option 4 for me.
    MReavy15.04.2013
  • OPTION FOUR!
    OPTION 415.04.2013
  • Option 1
    ikkal15.04.2013
  • Option 3 !
    BosquetVert15.04.2013
  • Number 2, Viki
    Holly Monroe15.04.2013
  • Option 2 Viki Vortex
    Mitzi15.04.2013
  • option 4 is the best.
    wmhood15.04.2013
  • option 4 is the best.
    wmhood15.04.2013
  • I like numero 4. Super work!
    dabey15.04.2013
  • Option 4 - Rob Mackay!!! :)
    Katy P15.04.2013
  • 1
    charlotte'smam15.04.2013
  • Robert Mackay is the best, No.4 all the way xx
    tracey philip15.04.2013
  • Option 1. Unmistakably inkeeping with the brand.
    Rusty's Jen15.04.2013
  • Option 4
    andcam15.04.2013
  • option 4
    mbelohorka15.04.2013
  • Option 3 for me!
    a_gnome15.04.2013
  • Number four edges it for me.
    Ben F15.04.2013
  • option 2
    eme15.04.2013
  • I like no. 4
    CJJ15.04.2013
  • Option 3: Andres Rohtma, any day of the week.
    vesavee15.04.2013
  • Option 4, though 1 runs it very close.
    chedgefa15.04.2013
  • Option 3
    Philippst15.04.2013
  • Option 2 all the way!
    LostNortherner15.04.2013
  • option 2
    cinulph15.04.2013
  • option #3
    Jackroe15.04.2013
  • Option 3!
    Saet15.04.2013
  • 4
    Moz15.04.2013
  • Option 4
    Jl15.04.2013
  • Option 2: Viki Vortex!
    cuttywren15.04.2013
  • Option 4: Rob Mackay
    anisbet217115.04.2013
  • Option 2 - Viki Vortex gets my vote!

    Option 4 is a close second

    (I like 1 and 3 too though!)
    Immy15.04.2013
  • Number 4!
    Brewdoglover9415.04.2013
  • Option 4: Rob Mackay is very appealing to the eye! Got my vote.
    Slamguitar15.04.2013
  • Option 4.
    @alistairgk15.04.2013
  • option 2
    benhaland15.04.2013
  • Option 1 for me
    martin c15.04.2013
  • option 2
    AB15.04.2013
  • Number 3!
    battlegarden15.04.2013
  • Option 4
    robin.felton263@gmail.com15.04.2013
  • option 1
    rspython15.04.2013
  • Option 4 for me
    andyhawkes15.04.2013
  • option 2
    7ways15.04.2013
  • #4 Rob Mackay
    ibrewdog15.04.2013
  • Option 1
    katieg15.04.2013
  • They're all pretty damn good - but Option 4 just sneaks it for me!!
    Tronameg15.04.2013
  • Option 2
    J915.04.2013
  • Number 1
    Fran !15.04.2013
  • Option 2

    The revolution will not be televised
    Spencey77715.04.2013
  • #2
    emmasav15.04.2013
  • 3
    Stu229115.04.2013
  • Rob MacKay wins for me.
    Great Design. Well executed.
    Sausage Boy15.04.2013
  • Option 2
    punk andoi15.04.2013
  • 2 is my choice
    shasmo15.04.2013
  • no 2 by viki vortex, GREAT!
    steve mrbruteforce15.04.2013
  • Option 4
    yoda15.04.2013
  • Option 4
    HughF15.04.2013
  • Option 2
    HGracie15.04.2013
  • Option 2! Woohoo!
    t0rie15.04.2013
  • #4 is my favorite!
    Krissie J15.04.2013
  • Option 4
    Ian Prise15.04.2013
  • Option 4
    judybabezzz15.04.2013
  • Option 4
    g-mack15.04.2013
  • Option 4.
    et populus locutus est
    bardroid15.04.2013
  • Option 4
    reider15.04.2013
  • #4 Rob MacKay!
    Job15.04.2013
  • Number 4
    kyleds15.04.2013
  • Option 4 please
    Eddie M15.04.2013
  • Option 2 for me.
    Don15.04.2013
  • Option 4 - Rob MacKay
    Eve15.04.2013
  • Option 4- Rob Mackay
    A Sweets15.04.2013
  • Number fours the winner
    Stev015.04.2013
  • Number 4 kicks ass !!!
    big jim15.04.2013
  • Option 4
    Antony15.04.2013
  • Option 1
    Leo15.04.2013
  • Viki!
    LBirch15.04.2013
  • #2

    Pete H., Nottm15.04.2013
  • Option 4: Rob Mackay
    tylerd_f115.04.2013
  • I elect number 4, Rob MacKay.
    I want to be drinking this!
    E Batchelor15.04.2013
  • Option 4 Rob Mackay
    marty8015.04.2013
  • Option 4 Rob Mackay
    prc15.04.2013
  • Option 2
    Grahamf415.04.2013
  • Option #4 looks great, gets my vote
    Parkside Pete15.04.2013
  • # 4 rob Mackay all the way!!
    Philphilpott15.04.2013
  • 3
    Voter15.04.2013
  • Option 4 - Rob Mackay
    Dangermoore15.04.2013
  • Option 4 - Rob Mackay
    Dangermoore15.04.2013
  • #4 please
    bambi15.04.2013
  • Option 2.
    Chris Williams15.04.2013
  • option 4
    cailean15.04.2013
  • Andres Rohtma
    meetjohnrussell15.04.2013
  • I believe that I speak on behalf of all of us when I say that Option 4 will lead us to victory.
    DV15.04.2013
  • Option 4: This design be BAWLIN yo! beer pimped out like you never SEEN! I saw it and I was like WHAAAT! Are you serious Rob?
    EGP15.04.2013
  • 4 - Rob Mackay
    Christa 15.04.2013
  • Option 4: Rob Mackay
    Octobadger15.04.2013
  • Option 4 for me!
    nicola15.04.2013
  • Rob Mackay #4
    #mash15.04.2013
  • Option 4, Rob MacKay for president.
    Leo15.04.2013
  • Option 4 is my favourite
    Hazel Watson15.04.2013
  • Option4 rob MacKay!
    Hireaman 15.04.2013
  • option no.4 superb
    daviebulldog15.04.2013
  • 100% Option 4: Rob Mackay!!
    tylerd_f115.04.2013
  • #4 for me.
    Lee_B15.04.2013
  • Option 4
    Iain15.04.2013
  • Option 4!!!
    TinaS15.04.2013
  • Rob MacKay - great work!
    Fraser J15.04.2013
  • options one is by far the best! jakob all the way! :D
    diddles15.04.2013
  • Gonna go with option number #2. While I like the general design of BrewDog labels (option #1), the horns and "Yay!" make me go for the people's BrewDog. Reminds me very much of the art of one American craft brewer, whose name I can't really recall right now.
    MacMoney15.04.2013
  • 1. for me, because it would look best when actually on the bottle
    timf1315.04.2013
  • Option 4: Rob Mackay!
    b4j3n15.04.2013
  • I like option 3
    Pete15.04.2013
  • Option 2 - beer to(wards) the masses!
    oyvindgg15.04.2013
  • No 2. Thank you please.
    Stevepage40515.04.2013
  • Option 2
    bullet proof wolf15.04.2013
  • Option 4: Rob Mackay
    Tommy15.04.2013
  • Option 2
    Fredrik15.04.2013
  • option 2
    culo15.04.2013
  • Andres!
    Bob123415.04.2013
  • EASILY option 2 out of this shortlist. But it is a limited selection, and there's a lot of orange going on... I think the net should be a bit wider for the label choice, else it isn't really a public decision.
    Rothiseph15.04.2013
  • Option 2 is best...
    patcoolhand14.04.2013
  • Jakob
    Tommy14.04.2013
  • number 3 please.
    ralf14.04.2013
  • 2
    Voder14.04.2013
  • Option 2: Viki Vortex
    BBBB14.04.2013
  • Option 4
    Neil14.04.2013
  • option 3
    Daniel Sweden14.04.2013
  • No 4
    capngokey14.04.2013
  • 2
    Zombiehoppingtime14.04.2013
  • Number 1 gets my vote!
    Oliver Carey14.04.2013
  • option2 for me
    hantot14.04.2013
  • Number 1
    Pgordon14.04.2013
  • Viki by a mile
    Gary14.04.2013
  • No. 1 for me....
    Fatbadingoldgit14.04.2013
  • Option 4: Rob Mackay
    Sylvain14.04.2013
  • Viki Vortex - awesomeness!
    Johanna B14.04.2013
  • Love #2
    stephanos14.04.2013
  • Option 2
    Bring on the revolution!
    BigIain14.04.2013
  • Option 3
    Wee Designer14.04.2013
  • Option 1
    Knoxovic14.04.2013
  • #3
    arnis14.04.2013
  • Option 1!!!
    Bexiestbex14.04.2013
  • 1
    nacheis14.04.2013
  • Option 3
    Ilovetea7714.04.2013
  • JAKOB
    slogger7614.04.2013
  • Option 3
    mysland14.04.2013
  • 1... keeps with the traditions of Brewdog artwork while capturing the concept perfectly. Send a case my way ;o)
    Phileas Foggs14.04.2013
  • 2.
    Jesper14.04.2013
  • Option 3: Andres Rohtma
    alex1514.04.2013
  • Option 2.
    Templerd14.04.2013
  • Option 1
    Chandalf14.04.2013
  • Option 1
    Chandalf14.04.2013
  • Option 1
    Chandalf14.04.2013
  • Option 1
    Chandalf14.04.2013
  • Option 1
    Chandalf14.04.2013
  • Option 1
    TheCraftyBugger14.04.2013
  • Jakob!!!
    hystrix cristata14.04.2013
  • Good choices but option 4 is just beaten out by option 2 for me.
    gourlayi14.04.2013
  • 1.
    fourstringdave14.04.2013
  • option 3
    hughh14.04.2013
  • #4
    richardJ14.04.2013
  • Option 1
    James H14.04.2013
  • Option 4: Rob Mackay for me
    jhamilton14.04.2013
  • Viki Vortex all the way!
    OriginalJerky14.04.2013

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