Meet the Brewer...EVERY DAY!
Shortening the distance between us and the people who drink our beers (that's you mighty fine lookin' lot) has always been one of the most important things to us, and that works both ways. We want to respond to you and answer all the questions you have about BrewDog and brewing, but we also want to be able to ask you questions about your opinions and ideas, and see what you think about us, what we do, and how we do it.
With that in mind, we have launched our latest project in Aberdeen, the HQ staff exchange with BrewDog Aberdeen! We already bring all new bar staff up to Ellon to brew with us to give them first-hand experience of how we do what we do at HQ, and now we're flipping it around so the bars are hosting our HQ teams.
Regulars in Aberdeen may have already recognised some unfamiliar faces knocking about behind the bar. These are some of our brewers, packaging team, lab techs and ops folks, and they're all putting some time in behind the bar to get to know you and for you to probe them with questions. Here are some thoughts from some of the guys who've been swapping filling kegs for emptying them:
"The value of doing these shifts is incredibly high. It means staff at HQ can understand what it's like being on the front line helping customers engage with our beer. I had the fortune of working in one of our bars previously but, having worked at HQ for a while now, to be able to go back and speak to customers about our products is fantastic.
I also think it presents a lot of value to customers as they can see a new face behind the bar, someone they know works at HQ and gives them a direct feedback channel to the brewery and then we can bring back any suggestions they have. This creates an in-depth two-way dialogue between HQ and customers which can only allow us to make their experience with BrewDog even better and allow them to feel more connected to the company."
"It was fun to work behind the bar. All the bar staff were very patient with my rubbish pouring, and helpful when I was a bit lost!
It was interesting to get to talk to people about the beer, and discussing things about the beer which maybe people don't get to talk about with the regular bar staff. It was also interesting to learn to talk about the beer in a way to engage with customers. At HQ we tend to be pretty hardcore with our beer geek terminology, so I had to dial that back a bit and adapt how I talk about beer to suit the folks enjoying beers in the bar. Some of the customers definitely wanted that level of beer lingo though, which was cool! It was interesting to learn how to turn my critical eye to also pick out flavours which perhaps other people hadn't noticed before, and then being able to talk about where they come from.
It was also good to get a bit of a change of scenery, and just chat with people in the bar. It's always great when someone enjoys the beer that you put so much of yourself into perfecting, and it makes all the effort worthwhile when people enjoy it."
"I had a great time on Tuesday in the bar! It was really nice working with the guys down there. They all have great beer knowledge, and definitely taught me a thing or two. It was sweet putting parts of my Cicerone Certified Beer Server into practice as well.
One thing I really liked was talking to the regulars and the customers. People are passionate about Brewdog! Up at HQ we rarely get to see the fruits of our labour being enjoyed, except by ourselves, obviously, so watching people sitting down, trying new beers or old favourites was a treat! It makes all that hard work seem that little more worthwhile."
Sara, Assistant Manager at BrewDog Aberdeen, has found it a useful experience too:
"From our side it’s definitely been a new experience. Normally we’re serving these brewery peeps and needless to say it's entertaining to watch them take up behind the bar. Everyone’s first bar shift is nerve-wracking. There’s so much more to it than just pouring a pint and taking money so it’s great for the HQ staff to see behind-the-scenes of bar work.
It is of course intensely valuable as bars are the front-line to our revolution. Customers get to speak with the new bar staff about each individual aspect of the process. From brewing to packaging to making sure the beer gets out to the right places, I think many of our customers have found it surprising to see how much detail is involved.
As for the HQ staff, I love that they’re getting to see their efforts rewarded by the smile on people’s faces as they try something new, or are just drinking an old favourite. Talking to somebody about your work may not seem like the most intriguing past time but people who work in craft beer do it because they love it. Talking about work (read: awesome craft beer) is a bonus. Even if it is terrifying watching somebody approach an open hatch (BE AWARE OF THE HOLE IN THE FLOOR!!)"
You can meet and greet some of our temporary faces between 2pm and 10pm on selected weekdays, alongside our usual pro Aberdeen bar team showing them the ropes behind the bar.
What questions would you pose to our HQ staff?
Posted in - brewdog-news
- Can we get to know Mr. Sloat in the bar too? Julia, Derby12.04.2014
- This would be great if you could visit your other bars aswell, but I understand the difficulties.
Looking forward to your brewers on tour
Hey Mr Starky & Tony (Beer) Barron - when are you coming down to Nottingham again ??
Pete H., Nottm09.04.2014
- Hey GT - We wont be publishing a schedule as such, but youll catch someone from our HQ every other Tuesday evening at BrewDog Aberdeen.
LukeLovesBeer - Logistically we wont be able to run this in our other bars, much as wed love to. We will be looking to run meet the brewer events more often though, where we send two of our rock star brewers and the pilot kit on tour. Keep an eye on our events page for more info on this. Well be rotating through all the bars and doing a meet the brewer once a month in a BrewDog bar.BrewDog Zarah09.04.2014
- GT - well be sending folks down every fortnight, generally on a Tuesday. Weve got an awful lot of folks to get down to the bar so there may not always be a brewer there, but youll get to chat to all sorts of different people about their side of our business. The BrewDog Aberdeen twitter and facebook feeds are generally your best place to find out whos going to be coming on down! BrewDogRona09.04.2014
- This is a great idea! I have a lot of questions for your brewers - whats the schedule of brewers wholl be in the bar? GT09.04.2014
- This is cool - will you be doing it at any other bars? I guess theyre not as convenient, but would be great to see these folks in Glasgow LukeLovesBeer09.04.2014
- Amazing haha! Whos down this week?? Hannah, Aberdeen09.04.2014