Never Mind The Anabolics!

It is about time the greatest sporting event on the planet was not sponsored by fast food companies, sugary fizzy drinks producers or monolithic multi-national brewers. A burger, can of fizzy pop and an industrial lager are not the most ideal preparation for the steeple chase or the dressage (for human or horse).

So we decided to give the athletes something that was going to make them happier and better. A way to relax before a big event and at the same time increase the chances of winning.


This is Never Mind the Anabolics. A 6.5% India Pale Ale infused with creatine, guarana, ginseng, gingo, maca powder, matcha tea and kola nut.

Why waste time training hard? This little beauty does the hard work for you. Guaranteed to boost your sporting ability in an almost completely legal way. Most of the performance enhancing additives we infused into this ale are banned for professional athletes. But winning by any possible means is the name of the game here.

You can get your paws on the beer here:


We will also be launching the beer on draft in all BrewDog bars this Saturday from 6pm. Rumour has it all the staff are dressing up in athletic themed outfits.


We are also inviting you guys to either comment below or use the twitter hash tag #FakeTheStage to joke about tenuous sponsorship opportunities the games has yet to tap into.

Posted in - brewdog-news


  • Maradona should have drink this instead of ephedrine... aunque igual la rompió!!!.-
    Cheers from Argentina
  • oh Dan.. at your inappropriate best!
  • I will be attending the event at the Edinburgh Dawg this coming Saturday for a truly Olympian sesh. After my usual training stint on the Hardcore IPA, I shall look upon this magical new elixir to rejuvenate my athletic abilities. If that fails, Bring on the Paralympics !!!! YAY ! BrewDog Rocks !
  • Beauty, social commentary, humour and beer: BDog do it again. Thank you for supplying the antidote to nationalistic flag-waving, multinational advertising, and the fugly 'Wenlock' mascot thingy (what the hell is it?). My personal hell is that I've had to go for 3 weeks without a BDog, and have another week to go. Please save me a few anabolics, will be down as soon as I can.
  • Awesome.
    If I mix this with Royal Virility Performance will I become Super Man?
    Costumes are immense.
    John B25.07.2012
  • EPIC!

    I never thought @BrewDogBrian could get anymore ginger, but you have proved me wrong.

    He looks like a fucking Irn-Bru Bar.

    Awesome effort.
  • v epic

    love the outfits in the video

  • Looking forward to my order arriving.

  • BrewDog rock!

    great video too guys.

    nothing like an alternative perspective on things.

    Adrian M25.07.2012
  • ordered! hopefully they'll arrive in time for the opening ceremony!
  • "I may not have the most erotic physique" - Epic line!
    Magnus Svensson25.07.2012
  • @johncolemanuk Makes no difference - there are plenty of alcoholic drinks on the market with stimulants and other ingredients that alone are allowed to claim physical benefits (caffeine being the obvious example) but the alcoholic content means they can't be advertised as such.
  • Love the video.

    It is amazing.

    Hot costumes guys!

  • ‎6 Bottles Purchased
    Paul M25.07.2012
  • That's nuts! ship them to holland please!
  • @jonas I would presume the difference being this beer does actually have a beneficial physical effect because of the ingredients it contains.
  • Its just a joke jonas, smile mate!
  • Maybe I'm wrong, but isn't advertising alcoholic products as having a beneficial physical effect illegal?
  • It was a mistake on the sample label. The beer is 6.5%
    James, BrewDog25.07.2012
  • how come the bottles in this pic say 7.5%?

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