13.08.2014

Our new-look website

Our new-look website

As you may have noticed, seeing as you're reading these very words on it and all, we have launched a new look for our website! As part of our overall brand evolution, we have given our website a bit of a facelift to ensure it sits in line with our new packaging, which will be rolling out within in the next few weeks.
 

 
Everything is just where you left it, we've not changed any of the website structure and you can still buy BrewDog beer right here, it's just a bit of a new lease of life to fit in with our new, letterpress packaging and our tweaked logo.
 
Have a look around, check out the new style and let us know what you reckon! As we have indicated before, we're working on loads of new ideas and lots of BrewDog bits and pieces will be getting a bit of a makeover, but ultimately it's still the same beer in your glass, and still the same ethos at heart.

We want to make other people as passionate about great beer as we are.

The new labels for our Headliners will be rolling out gradually once the latest batch of each beer is ready to go. We wanted to ensure only the freshest beer goes into bottles bearing these new labels so have not stacked up any pre-labelled batches in advance. As soon as the latest batches of these are packaged (over the next couple of weeks) and ready to ship we will update the website listings to show the new labels.
 
Check out some of the other elements we are working on that will be making an appearance soon!
 




Posted in - brewdog-news

Comments

  • The roll over secondary menu shouldnt be transparent.. it is hard to read just have it solid black init.... apart from that it looks amazing... from a fellow web designer!!
    gazgump15.08.2014
  • Hey ianmcl,

    As a rule when something is only temporarily out of stock (expected back in very soon) itll show with the out of stock banner, but if something is going to be out of stock for a bit longer it is removed from the site until the next batch is ready.

    - Luke
    BrewDog Shop14.08.2014
  • Cans not simply out of stock but gone from shop?
    ianmcl14.08.2014
  • Really like the new website, less heavy metal blog with the black, more fit for spreading the word about awesome beer. Great work.
    Andrew14.08.2014
  • New website - great
    New bars look - great
    New labels - unreadable to anyone with normal vision! Sorry!
    Fanboy Puppy Lover14.08.2014
  • Dont give a f*ck about labels or new branding looks. old vs. new Id Preferences old but... The taste is the thing that I end up buying over and over again.
    kert13.08.2014
  • I dont know why you had to rename some of the brews to make them more boring. 5am Saint and Dead Pony Club are wonderfully creative. 5am Red Ale and Dead Pony Pale Ale sound bland in conparison.
    I am scrooge13.08.2014
  • The new aesthetic is great, an overall improvement! The only qualm I have, coming from a designers viewpoint, is how the badge logo runs into the W in BREWDOG. I cant seem to figure out the purpose this serves, and it bothers nitpicky individuals like myself because it comes across as a fixable mistake. Otherwise, everything looks amazing! Love the vertical labels.
    Poppasquat13.08.2014
  • Im liking this. Sharp, crisp and to the point.....which is totally Brewdog.

    Any news on Brewdog Berlin?
    Herr Tubthumper13.08.2014
  • I love it. Letterpress forever!
    s(p)am13.08.2014
  • I think the new profile is quite exellent. It may not be ballsy or dangerous, but at least it is still punk; a heavier BrewDog, with more to its word (and brew).
    One may even go so far (or low, depending on viewpoint) as to call Grown Up. Like, ts all gone Pete Tong!
    Bistre Meen13.08.2014
  • I think the new profile is quite exellent. It may not be ballsy or dangerous, but at least it is still punk; a heavier BrewDog, with more to its word (and brew).
    One may even go so far (or low, depending on viewpoint) as to call Grown Up. Like, ts all gone Pete Tong!
    Bistre Meen13.08.2014
  • Dead Pony at 5.6% !? Someones cut and pasting is as good as mine...
    gurga13.08.2014
  • I think its nearly all a change for the better - only thing is in the shop, the bottles dont stand out too well against the dark grey/black background.
    AOME1713.08.2014
  • Looks good!
    MB13.08.2014
  • I think these labels are too polite and lack the edge and ballsy uncomprosmising style that you have gotten known for.
    The labels should look dangerous enough to back up the names you put on your brew. Like Punk IPA and Dead Pony Club
    Stay uncompromising, and continue to brew great brew!
    Mats13.08.2014
  • Looking good guys!
    Haters gon hate13.08.2014
  • Nice work. Fuck anyone who says this is shit.
    mikeeeeeeey13.08.2014

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