Say Hi to Kerry
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It's true when they say nothing in life comes for free; an adage that's particularly pertinent for BrewDog and any craft brewery that's working it's way from the ground up. That same adage also applies to our staff – from the people who bottle and pack our beers to those who pull each pint, working for a fast paced craft brewery like BrewDog is no beer-fuelled free ride.
Instead, we only choose to employ the most passionate, gritty and determined individuals. No matter what walk of life you hail from, what colour your hair is or whether you have a secret penchant for 90s German techno; as long as you're committed to enveloping yourself in sharing, experiencing and learning about craft beer, you could be working for us.
Kerry is one of these people. She has scooped an astonishing four promotions in just eleven months, making a somewhat swift hop and a skip from her days as part-time bar staff to BrewDog Aberdeen's new manager. We can honestly say Kerry has got our back – and craft beer's – 100%.
So enough from us, let's get Kerry to do the talking and it's probably best if we start at the beginning. Take it away Kerry -
“Working for a number of years in the pub trade, for faceless and generic chains was slowly sucking the life out of me. I was tired of selling substandard product to apathetic customers, and was beginning to seriously consider a complete change of career.
"However, I heard whispers that BrewDog were opening their first bar in Aberdeen, I approached Bruce, then manager of BrewDog Aberdeen, now Head of the Pub Division, and endeavoured to get across the fact that while I may not have been a Craft Beer aficionado, I certainly wanted to be.
"Now I “beer – train” all new staff coming into BrewDog Aberdeen, I lead Beer tastings for groups of up to 20 and I have been sent to Beer Festivals in Oslo and Vitoria to talk about BrewDog beers".
From the first sip, Kerry's BrewDog journey has taken her on something of a voyage of personal development as well as voyage around the globe. Taking the helm of BrewDog Aberdeen on the 1st of December, Kerry's level of responsibility doesn't show any sign of slowing down:
“If I'm honest, I think I have the best job going (except perhaps James!) I am at the forefront of the craft beer revolution. My job is multi-faceted. From looking for the next craft beer recruit to man the taps, planning big beery events to please our dedicated punters, spending hours in our underground “Aladdin’s Cave of Beer” working out what my customers want to see on their “Customer Tap”, booking Aberdeen’s finest musicians to entertain the crowds on Sunday and Tuesday evenings, to serving fantastic craft beer to great people are what makes my job so fun.
“Of course with great power comes great responsibility, and I will occasionally be found under a mountain of paperwork, banging my head off a desk, but even this is made bearable by “Quality Control” making sure that all of our Beer is at the highest of standards, make Monday afternoons fly by!”
So what can visitors to BrewDog Aberdeen expect apart from Kerry giving the orders, not just taking them, from now on?
“At BrewDog Aberdeen, we are constantly putting on exciting events for our patrons. The next event to keep your beer tokens at the ready for will be our big Hogmanay Bash. We are shaking things up at BrewDog Aberdeen, this year BrewDog wants you to shake up your traditions and celebrate Hogmanay with us. See out the year in style, and bring in the next, the way you mean to go on!
“We love craft beer, and we love you, so we have put our heads together, rubbed our hands and come up with some festive BrewDog Magic, ensuring we can double the amount of lines in the bar. This means Aberdeen can serve 18 draft beers at one time! This is more beer on draft simultaneously than we have ever attempted before! With over 30 beers for you to choose from prepare for some of the best Craft Beer in the world.”
With 2012 almost upon us and Kerry and the team primed and ready to see the new year in like no other craft beer bar in Scotland has before, perhaps there are some craft beer-based resolutions we should all be thinking about. Kerry gives her thoughts on what we need to turn around, shake off and overcome to create a better approach to beer in Scotland, Britain and beyond:
“The Pub Trade has become overrun, with cheap Student bars, and Faceless chain pubs all offering the same bland and boring choice. BrewDog is a Craft Beer Beacon, moulding the way people are thinking about what, and where they drink. The BrewDog Bar offers you a unique experience. We are doing something that no other pub can. We offer a place where people can become indulged in everything that is great about craft beer from the depth of flavour and character, to the passion of the people behind the world's best beers.
“BrewDog is not just a product or a brand. We are an ethos, a philosophy a revolution. More and more people of all ages have come to realise that they don’t have to settle for over-priced poor quality drinks, in a bad atmosphere surrounded by bad company. They are embracing our ethos, our product and our passion as the three come hand in hand in hand! People are choosing to discriminate, deciding to drink better quality drinks in a better quality environment.”
And finally, before we say goodbye, how would Kerry describe herself in three words?
"May Contain Beer..."
Don't won't to say goodbye? You can say hello by email as well! Just drop Kerry a line at firstname.lastname@example.org
Invest in BrewDog at www.brewdog.com/equityforpunks
- Wow, look at those tats. HOT! Bigfoot15.12.2011
- Awesome. Every BrewDog bar should have a Kerry. Johanna13.12.2011
- Kerry's hot. So's Lou in Edinburgh. Noticing a theme here with the female brewdog bar staff.... BenH13.12.2011
- You and BrewDog ..... a credit to Scotland! scottish talespinner13.12.2011
- Kerry...yep... time to move to Scotland... Batlash13.12.2011
- Woo! Great blog chum! Badger12.12.2011
- proud of my little punk! stars mama12.12.2011
- Congrats, well deserved recognition IMHO. Keep up the good work Billy12.12.2011
- On of the nicest members of staff in any bar. Kerry is a legend! Steve Armstrong12.12.2011
- Hi Kerry! BrewDog Chris12.12.2011