10.10.2011

Sunk Punk

Invest in BrewDog at www.brewdog.com/equityforpunks

BrewDog makes history with first ever beer to be brewed on the ocean floor. Oh and we reversed and ancient curse too...... We are kinda cool like that :)

This is Sunk Punk, a 7.1% IPA that has been fermented at the bottom of the North Sea in order to break an age-old curse on the Scottish shoreline. The idiosyncratic India Pale Ale is the first beer to be brewed underwater and contains some hardcore maritime-themed ingredients such as buckweed, distilled sea-salt, rum and mermaids.

sunk_label_2_540

Sunk Punk is an example of how beer can save the world. Not only does it provide an alternative to the fizzy, pathetic mainstream lagers peddled by giant monolithic breweries, it will be solely responsible for halting any superstition-related storms on our coastline. Britain, you’re welcome.

Scottish folklore states that to calm a storm, you should throw a bottle of beer into the ocean. According to legend, a fisherman with a witch for wife would go fishing every day and catch nothing. The witch would go to the shore and cast spells of luck to turn her husband’s fortunes. She then discovered that this was because he was actually drinking ale rather than fishing, so she decided to put a curse on the coastline that meant if he ever tried to come to shore, a storm would start and the boat would sink. Brewing a beer under the waves is intended to halt the storms and reverse the curse and teach the witch bitch a lesson.

sink_it_baby_ii_540

We dropped a specially modified tank into the ocean and equipped James with scuba gear. The tank was specially modified to withstand the pressure at depth and also ensure no salt water could compromise the beer. We specially selected a spot on the ocean floor, 20 metres down, with a steady temperature of 10 degrees Celsius. This is the optimal temperate for a later yeast. A special non-return valve complete with a line attached to a buoy on the surface was made so the CO2 could escape without the salt water getting into the sealed tank. The tank was anchored to the bottom and flew a menacing Jolly Roger flag in the prevailing currents.  We returned 2 weeks later to recover the tank which was towed into harbour before being hoisted back to dry land with the successfully fermented beer.

sunk_artwork_540

The unique label was designed by long time BrewDog freind, illustrator and ink evangelist, Johanna Basford. The hand-drawn artwork depicts the epic underwater story of this special little beer, all delicately crafted in pen and ink - kinda like a pirate's treasure map. You can find out more about the label here http://www.johannabasford.com/blog-article/302 

You can buy some Sunk Punk here http://www.brewdog.com/product/sunk-punk 

And we also have some Sunk Punk T-shirts also designed by Johanna which you can buy here http://www.brewdog.com/product/sunk-punk-t-shirt

1_sunk_punk_t_540

We wanted to push brewing to its absolute limits and we think the Sunk Punk concept blows other beers out of the proverbial water. The bottom fermented beer is not designed simply to raise eyebrows, it is designed to elevate the status of beer in the UK. Our biggest goals are to make other people as passionate about craft beer as we are and to have a little fun along the way. Sunk Punk hopefully achieves both.

Pirate Salute,

James, Martin and the BrewDog Team x

Invest in BrewDog at www.brewdog.com/equityforpunks  

11_540_01

Posted in - brewdog-news

Comments

  • Damn, only just heard about this, immediately went to order a bottle and they're all gone :(

    Hopefully I won't miss out on these awesome things when my EFP comes through.
    Mr.2814.10.2011
  • You realise that Made Beer, that is adding a spirit (such as rum) to your brew, is illegal in Scotland.

    Apart from that - what is the point in dumping the vessels in the sea? It isn't going to improve the fermentation process in any way and if you don't need those 5 barrel FV/CT tanks why not give them to brewery that could use them?
    Hirsty14.10.2011
  • I WANT THAT!

    Is it coming to Holland or just some one time gimmick that I'll never be able to put my hands on?
    sjoerd97213.10.2011
  • good job Martin & James (you guys kind of reminds me of Bartles & James Wine Cooler guys, only younger lads, of course!).
    TCT13.10.2011
  • Do you still have the pirate flag?

    Owl it up :)

    tyler13.10.2011
  • Awesome video guys.

    Loving Punk IPA at the moment - best beer ever!!

    Matt13.10.2011
  • f.a.o. inside info.......if you wear a wig and learn to control your dribbling no-one will ever know you've had a lobotomy, has your parents ever asked you to run away from home ?
    kojac13.10.2011
  • Because I like a good laugh from time to time! So you like 'craft lager' which is lagered for less than a week!?? or an IPA which consistently tastes like a lambic???
    yeah they sure do make beer for gullible knobs like you!
    inside info13.10.2011
  • Why do people complain when Brewdog do something original? Isnt that why we are all part of this journey...... Thats my reason anyway !!
    ianmachin13.10.2011
  • inside info : why drink it then. they dont make beer for you they make beer for me!
    Swede13.10.2011
  • What a joke. Why is the spec for the lager you have brewed at Meantime less than 14 days start to finish? You're no different to the big brewers you claim to be so much better than!

    Also the Punk in a can stinks of brett!
    inside info13.10.2011
  • You guys rock. Ordered 4 of these mermaids and am waiting for them to be delivered :D
    Hari13.10.2011
  • Better to sleep with a sober cannibal than a drunken punk.
    Ishmael12.10.2011
  • When are you going to strap a tank to a few weather ballons and make a flying punk? (might be a bit dangerous, bang a tank on top of Ben Nevis)
    Martyn12.10.2011
  • Beer looks like a lot of fun gonna order 2! I got to say that it's impressive seeing you guys try stuff for the first time just for shits and giggles. Too many breweries stick to the norm and follow the line but you guys color outside the box every time. Thank you for that!
    NotYourDadsBeer12.10.2011
  • Damn James now you can dive /and drink beer att work. i am jealous.
    BTW if you do this whit Trashy Blonde call it "Sink Pink" haha
    Swede12.10.2011
  • Just invested in Equity for Punks because Sunk Punk is sooooo freaking cool.
    Keith12.10.2011
  • Looks like the most fun way ever to make a beer.

    Brilliant innovation and killer video again.

    Go BrewDog (and as a new shareholder, I include my self in this!)

    Brian12.10.2011
  • @ Mable - you are probably right :) http://www.brewdog.com/blog-article/286

    however, the beer was fermented, not conditioned on the seabed.

    Owl it up :)
    James, BrewDog12.10.2011
  • As a keen hobby brewer this caught my attention, on reading how it was really done we're talking conditioning the beer at 10 degrees, not brewing a beer at the bottom of the sea. If the beers were half as good as the hype then we'd all be excited, as it is try a blind tasting and see what's really in the bottle, many a hobby brewer would kick their butt!
    Mable Syrup12.10.2011
  • It's beautiful...any chance of any of this making it to the US?
    Jeff12.10.2011
  • @Graham, we actually have a beer called Bitch Please. We are just a little bit ghetto and down with the kids.

    However, to keep you happy, we will now replace the word 'bitch' with 'owl.

    Owl it up baby!

    James, BrewDog11.10.2011
  • The salt miners in Cheshire actually used to drop a bit of salt into their pints before drinking 'em (yuck!).....No kidding!
    stravale11.10.2011
  • Why oh why do you need to keep using the word "bitch"? Each time I hear it James (in yer videos) it sounds so wrong. You're no doubt a clever lad, both of you. You do wonders for beer. Give me a break from using bitch please. I think it demeans you and all that you do. I'm not being PC just a civilised and if some numpty thinks being civilised is not punk, then they need to think again.
    Grahamf411.10.2011
  • ill drink to that:)

    cheers to sunk punk

    and many more great and original brewdog creations

    tacticalb11.10.2011
  • Sunk Punk is everything I love about BrewDog! Brilliant idea, fantastically executed and presented with a typical air of BrewDog rock n roll. Love it.

    I also love the comments from self appointed experts like Rob. Pioneered your own company have you mate? Built up a multimillion pound business in less than 5 years? Na, thought not. Pipe down and enjoy the beer.
    John11.10.2011
  • hi rob.

    i expected something like this

    another old school, boring, no imagination son of a

    brewdog make and sell beers very well, they have imagination like no one else and keep the beer scene over here on the edge, not the edge of your rotten bar stool

    anyways, shut up, drink nice beer and stop ballsh*ting.

    life is to short, move forward., dont dwell, and get drunk on some sunk punk

    :) :) :)
    tacticalb11.10.2011
  • Love it!!! haven't tried the beer but the video is awesum.
    Joyce11.10.2011
  • Does a baltic porter use lager yeast? yes.
    Does a steam beer use a lager yeast? yes
    What does lager mean? to store.
    In conclusion blah blah blah
    Swampyflaptrump11.10.2011
  • Love the video, great work guys.

    The underwater footage is ace!!

    Bex11.10.2011
  • Thanks for the advice Rob, we will bear it in mind..... maybe :)

    James, BrewDog11.10.2011
  • You're trying too hard. You guys bitch on mass marketing in the beer industry yet you rely on publicity stunts like this to create a buzz around what I'm sure is going to be a mediocre gimmick of a beer. Let the beers do the talking, and let the drinkers create a buzz around a great tasting beer rather than the self-produced hype you create for yourselves.
    Rob11.10.2011
  • this is fkn retarded.
    skeptic11.10.2011
  • Does it go with fish?
    degbson12311.10.2011
  • Like others mentioned, if you use a lager yeast, doesn't it make it a lager? Not that it matters what you call it, as long as it tastes good. And knowing you lads, it's probably fantastic.

    Keep up the good work, I'll try to get my paws on some. Speaking of paws, glad to see the boss getting some airtime on the video...

    Bracken's Bitches11.10.2011
  • Epic Punk :-D
    HembryggarbloggenVictoria11.10.2011
  • Simply great.
    gremy11.10.2011
  • Love the dress ;)
    Hannah11.10.2011
  • Beautiful! Is there any chance I can try it in Sweden?!

    Christian11.10.2011
  • I like the video, subtitles for the non Buchan loons and quines lol. Nice to see typical chocolate lab behaviour from Bracken too.
    Dave U.11.10.2011
  • didn't realise you sunk the bismark to brew beer on it!
    HanTot11.10.2011
  • Johanna should do all of your labels - it looks amazing.

    Only ever tried one beer with salt in - Mor Braz Biere Cidree - very strange it was too...
    BeerCast Rich11.10.2011
  • Later yeast.....where did you get this from???? I must find some!!!
    G-Funk11.10.2011
  • ?? sooo.. Lager yeast, bottom-fermented (literally ;-) at lager temperature..
    Why is it you don't call it a India pale LAGER? Or a hoppy lager? Or a aromatic spiced lager?
    Don't get me wrong, i have already ordered me some but what exactly have i bought??
    cool vid as always,
    Triballus11.10.2011
  • Amazing! Will this beer be available on the Swedish Systembolaget? :)
    The beer keg11.10.2011
  • Glad Bracken gets a starring role in this V-Blog.

    Martin looks kinda hot in the dress too :)

    Matt11.10.2011
  • just a really good story for a beer. Fantastic
    Chris11.10.2011
  • Just awesome guys. The video rocks.

    Adrian11.10.2011

Post a comment

Comments are now closed for this post.