Time for a change
We’ve come a long way since BrewDog was born in 2007, but our trusty old packaging has remained pretty much the same.
We love it. We know you love it. But it’s no longer quite reflective of where we are as a brewery. It's time for a change.
First and foremost, what we do at BrewDog is about creating a craft product. We don’t cut corners. We don’t add anything artificial. We strip things back to the basics and we turn them into something awesome.
And we think our packaging should reflect that.
In an effort to ensure the look and feel outside our bottles matches the craft and passion inside them, we’ve started some experimental trials using real wood-cut and metal letters at one of the UK’s few remaining letterpress studios. No computers. No photoshop. It’s time for our packaging to become as hand-crafted as our beer.
Everything you see on these labels will be real. Real texture. Real ink. Real layers of colour. Hand-cut prints with character you can feel.
We’re still in the early stages but things are looking good. Really good.
Take a look, stay tuned – and let us know what you think. 
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