The unofficial World Cup bid for Scotland 2022

Vote Sepp, a hibiscus wit beer, is available to buy online here and will be available in UK BrewDog bars from 6pm on Friday 27th June.

Today we officially launch our unofficial bid for Scotland to host the World Cup in 2022 with the unveiling of Vote Sepp, an incorruptible hibiscus wit beer in honour of our tireless football führer, Mr Blatter.  Best served from brown paper envelopes to aid drinking with greased palms, one sip of this beer and Sepp will be putty in our hands.

BrewDog is built on integrity and passion, and since we launched in 2007 we have been sticking two fingers up to the institutions that threaten those values. Whether it's corrupt establishments controlled by greedy gatekeepers, policies that threaten civil liberties, or the stranglehold the mega breweries have had on beer production over the last 50 years, we’ve always aimed to put the embarrassing status quo under scrutiny. Vote Sepp is part of that tradition.

But we all make mistakes, so we thought we'd help our favourite FIFA nobleman out of the hole he appears to have dug for himself with a get out of Qatar free card; just host it in Scotland instead! But, Mr Blatter, if a beer in your honour isn't enough to sweeten the deal, here are some very persuasive reasons to justify why Scotland should replace Qatar as host of the Wold Cup in 2022.
The weather
While in Qatar, players and fans would have 90 degree heat to contend with, you'll have no such trouble in Scotland! With its grey skies and constant drizzle, overheating won't be an issue, meaning you don't need to worry about any of those strapping young lads stripping off their shirts in celebration.

Scotland guaranteed a place!
So Scotland's success at the World Cup is a little...iffy. How's about we get a little back door action as the host country gets in Scot-free! (Scuse the pun). It's time we made an impact. (Or at least a chance to go out at the group stages)

We have football pitches! (Sort of)
Scotland is FAMED for its football pitches. Perhaps not for the right reasons, but it's fame nonetheless! This shabby chic little number in Edinburgh claimed the accolade as the worst pitch in Scotland. It's a shame that the power station by Bayview Stadium was demolished in 2011, otherwise we could have shared this rather atmospheric view with the world.

The women
Scotland's answer to J-Lo, SuBo!

The beer
Just for you, Sepp. *wink wink nudge nudge*

Come on Sepp! You know it makes sense. How's about we take a seat at BrewDog São Paulo while in you're in Brazil and have a little talk? We have a special back room where we can conduct our business in private. We won’t be disturbed.
Vote Sepp, a hibiscus wit beer, is available to buy online here and will be available to buy from UK BrewDog bars from 6pm on Friday 27th June.

Enjoy a refreshing, floral wink and a nod to football's most suggestible administrator.

Posted in - brewdog-news


  • Once again, very funny !!

    I tried this beer on Friday at Brewdog Nottingham and discovered ......
    .... that I dont like hibiscus !!
    Still, great effort.
    Pete H., Nottm30.06.2014
  • Cannae wait tae try this. Great weekend at the AGM and the Lemon Tree on the Friday. Unfortunately never made the brewery visit on the Sunday due to Hardcore enthusiasm at AGM. Did drop in to Brewdog Dundee on the way back to Fife for some hair of the dog, nice place, will probably return there this week end for some Vote Sepp. World Domination !!!
  • La James....cest la CLASSE!
    Bravo et GO!GO!
    Vive la Bière ! vive la Provoque
    Yan Amstein26.06.2014
  • Wooo thats epic!
    Finally a beer for us Swiss folks
    Now I just need it to be available here >_
  • marketing genius!
  • Having tried this at the brewery at the weekend just gone, this is fantastic its coming out this soon. Order already gone in for more of this lovely beer!!! Was a really really nice beer & the hue on it was :-o
  • Absolute genius guys........the ideal manner in which to uncorrupt the corruptible!!
  • absolutely fantastic once again! haha
  • Eloquent and fluid humour as always guys, its bound to work surely!
  • The stadium is still there! Only the ugly power station was demolished. Also, theres nothing wrong with strapping young lads stripping off their shirts in celebration *wink*
  • Class.

Post a comment

Comments are now closed for this post.