The unofficial World Cup bid for Scotland 2022
Vote Sepp, a hibiscus wit beer, is available to buy online here and will be available in UK BrewDog bars from 6pm on Friday 27th June.
Today we officially launch our unofficial bid for Scotland to host the World Cup in 2022 with the unveiling of Vote Sepp, an incorruptible hibiscus wit beer in honour of our tireless football führer, Mr Blatter. Best served from brown paper envelopes to aid drinking with greased palms, one sip of this beer and Sepp will be putty in our hands.
BrewDog is built on integrity and passion, and since we launched in 2007 we have been sticking two fingers up to the institutions that threaten those values. Whether it's corrupt establishments controlled by greedy gatekeepers, policies that threaten civil liberties, or the stranglehold the mega breweries have had on beer production over the last 50 years, we’ve always aimed to put the embarrassing status quo under scrutiny. Vote Sepp is part of that tradition.
But we all make mistakes, so we thought we'd help our favourite FIFA nobleman out of the hole he appears to have dug for himself with a get out of Qatar free card; just host it in Scotland instead! But, Mr Blatter, if a beer in your honour isn't enough to sweeten the deal, here are some very persuasive reasons to justify why Scotland should replace Qatar as host of the Wold Cup in 2022.
While in Qatar, players and fans would have 90 degree heat to contend with, you'll have no such trouble in Scotland! With its grey skies and constant drizzle, overheating won't be an issue, meaning you don't need to worry about any of those strapping young lads stripping off their shirts in celebration.
Scotland guaranteed a place!
So Scotland's success at the World Cup is a little...iffy. How's about we get a little back door action as the host country gets in Scot-free! (Scuse the pun). It's time we made an impact. (Or at least a chance to go out at the group stages)
We have football pitches! (Sort of)
Scotland is FAMED for its football pitches. Perhaps not for the right reasons, but it's fame nonetheless! This shabby chic little number in Edinburgh claimed the accolade as the worst pitch in Scotland. It's a shame that the power station by Bayview Stadium was demolished in 2011, otherwise we could have shared this rather atmospheric view with the world.
Scotland's answer to J-Lo, SuBo!
Just for you, Sepp. *wink wink nudge nudge*
Come on Sepp! You know it makes sense. How's about we take a seat at BrewDog São Paulo while in you're in Brazil and have a little talk? We have a special back room where we can conduct our business in private. We won’t be disturbed.
Vote Sepp, a hibiscus wit beer, is available to buy online here and will be available to buy from UK BrewDog bars from 6pm on Friday 27th June.
Enjoy a refreshing, floral wink and a nod to football's most suggestible administrator.