BrewDog Changes the Law
BrewDog dwarf protest brings an end to 300-year-old pub legislation.
We are celebrating a landmark change to licensing laws in the UK, following our innovative lobbying of the government late last year. Science minister David Willets confirmed today that the coalition government will shake the dust from 300-year-old measures laws, tearing up rules that were the subject of BrewDog’s world’s smallest protest in November 2009. A new two-thirds of a pint, or ‘schooner’ measure will soon be available – which we believes is perfectly suited to more flavoursome craft beers.
The craft beer revolution has claimed another scalp in the form of archaic licensing rules. This is nothing short of a landmark victory for BrewDog and an acceptance at government level that we speak for the people and understand the changing landscape of the UK beer market. The two-thirds of a pint measure means British beer drinkers can enjoy bold and creative beers responsibly – we knew that and we made sure the government caught up.
If we weren’t so busy brewing, we would probably be able to solve most of the world’s problems.
We brought the licensing issue to the public’s attention by commissioning a dwarf to hold a weeklong protest at Westminster, arguing that two thirds of a pint measures should be introduced in British bars, whilst inherently demonstrating that smaller things can have a big impact. Despite being recommended by The National Weights and Measures Laboratory (NWML) in 2008, plans to introduce the new measure had been on hold since the general election and BrewDog’s protest brought it back into the limelight.
With this protest we wanted to prove that size does not dictate significance; our tiny protest blew the dust off our outdated licensing laws and introduced the first change to draft beer measures for three centuries. Two thirds of a pint is the perfect size for artisanal beers and will now help to combat irresponsible drinking as well as introduce new audiences to the craft beer revolution.