Help Name BrewDog's New Pale Ale!

Help Name BrewDog

We decided it was time to brew a slightly lower ABV beer with our favourite American hops giving you a thirst quenching on tap in all our bars, just in time for the Summer! The new 3.8% Pale Ale is brewed with a solid malt base, moderate bitterness and masses of late hops and dry hops, specifically Citra, Simcoe and HBC. All this makes it ideal for drinking by the pint, or even by the keg. At lunchtime.


The intention is also to bottle this hoppy little beer and consequently it needs a name. Between building new breweries and planning our rock ‘n roll AGM we have found it tough to find the time to name our latest creation and who better to name it than the people who will drink it.

We have a shortlist of names, simply vote above for your favourite by selecting your favourite name from the list above.


Brit Pop - the little offspring of Hardcore and Punk. A pale ale for Common people who live in country houses.

Pale Ale - simple and classic for our most stripped back brew

Fake Fix - instant fix for hop heads and craft beer junkies alike.

38 Automatic - not just because it is 3.8%. Automatic pale ale for the people.

Heist - not really sure why.

Death Head Pony Club - even less sure why. But I like it.

Alternatively, if you don’t like any of our suggestions, leave your nominations in the comments box below.

In Hops We Trust x

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RichardHFish 26.04.2012 @ 12:13pm
3.8 Special would be a good play on the old .38 Special, plus links in with the 3.8% ABV
bazzac 26.04.2012 @ 7:31am
Alan R 25.04.2012 @ 10:41am
Bitch Piss!
dhsjdk72b 24.04.2012 @ 10:38pm
child piss
Michael F 24.04.2012 @ 10:22pm
38 automatic from above. As it's for a session, Hows about some light punk with a John Peel Session. I nominate the name ""John Peel" or one of the bands from the JP sessions in'77 like "Generation X"
Fred_42 24.04.2012 @ 1:32pm
Call it SUBTLETY, because that is what is in comparison to its more powerful siblings, and being subtle is of course as far off your DNA as one could possibly aim for.
Pete Howard, Nottm 24.04.2012 @ 1:16pm
About time you did a decent session beer, as I've not seen Trashy Blonde for ages.How about "Not JHB", as it is too weak to be "Not Bishops Farewell"
Carl P 24.04.2012 @ 1:14am
Well.. in keeping with the light alcohol, light brits in the sun in summer (spot us a mile off!), the fact that it will satiate all who taste but to keep up the canine tradition .. I would go for the name of PAL(E)SATION !! Off centred but in the bullseye!
Chris P 23.04.2012 @ 7:06pm
Brit Pop no contest!!!
Denisgalvao 23.04.2012 @ 5:06pm
You should name it Joey. In honor of the biggest ramone ever. Thats the man that put the punks on evidence.
stravale 23.04.2012 @ 3:05pm
I prefer 'Auto38' to 38 Automatic
gavindevlin 23.04.2012 @ 2:47pm
Indie IPA is a great suggestion Thinking about it as a Summer beer what about Equinox IPA or Aestas IPA (its latin for Summer)
Lewis W 23.04.2012 @ 1:27pm
@toffeeslot'Alternatively, if you don’t like any of our suggestions, leave your nominations in the comments box below.'CLEARLY you haven't read the entire post!
RU18? 23.04.2012 @ 11:59am
I Like RU18?, good one.What about "Training Wheel PA", Beer for Kids.Heist is to much like Edge, which was weak and sucked.
Nicola M 23.04.2012 @ 11:56am
Death Head Pony Club is the most appealing, but I think maybe it should be kept for something stronger, which packs a bigger punch. How about instead just Pony Pale Ale or Pale Ale Pony? Out of the other suggestions, I like the sound of Heist.x
Nicola M 23.04.2012 @ 11:54am
Death Head Pony Club is the most appealing, but I think maybe it should be kept for something stronger, which packs a bigger punch. How about instead just Pony Pale Ale or Pale Ale Pony? Out of the other suggestions, I like the sound of Heist.x
hellboy 23.04.2012 @ 11:35am
Great ! A nice light ale for the youngsters.How about RU18 Pale Ale.
Ian P 23.04.2012 @ 10:42am
Brit Pop should appeal to the masses (if that's what you're after)
Ape Adrian 23.04.2012 @ 10:35am
I jumbled the letters - LEAP LEA
Thorn 23.04.2012 @ 10:34am
.38 or caliber 38control shot in the head!
The Barron 23.04.2012 @ 10:31am
I think Indie IPA as its the softer version of Punk n Hardcore
Cstewart 23.04.2012 @ 10:23am
3.8% WTF?How's about a drinking and driving Themed brew, it's almost Top deck with Hops. There you go, TDH. YOu guys bowing to the UK beer scene so soon?
Braunase 23.04.2012 @ 10:23am
Punk Pup PA I say
yak 23.04.2012 @ 10:22am
Indy Pop Poser
Paul Mc 23.04.2012 @ 10:05am
Mash Tun 38
TBone 23.04.2012 @ 9:34am
wee_designer 23.04.2012 @ 9:31am
How about calling it 'Wee Brother' (or Bro) for the American influence.
Shaak 23.04.2012 @ 9:23am
Penguid 23.04.2012 @ 9:05am
Pallbearer Ale
Lum Oldman 23.04.2012 @ 9:04am
just like the name 38 automatic
Tollinho 23.04.2012 @ 8:55am
Alé alé alé ále, we are the champs we are, we the champs
neil craven 23.04.2012 @ 8:53am
Heist - it's the only one I can imagine being easy to ask for at the bar with a straight face. ("Another Pint of Heist please, I'm not drunk yet").
Shed 23.04.2012 @ 8:53am
38 Automatic works for me
Magnus Nevstad 23.04.2012 @ 8:49am
I would go for Brit Pop if I had to choose.BUT I would rather have something like ALEbino :)
Walther 23.04.2012 @ 8:15am
38 Automatic....or if you ask me, make it 38 semi-auto!
Staudi 23.04.2012 @ 8:14am
tengster 23.04.2012 @ 8:11am
38 automatic...way to go.
Badger 23.04.2012 @ 8:10am
You should keep Death Head Pony Club for a stronger brew in the future!
Zipperhead 23.04.2012 @ 8:05am
"Puppy Power'
James R 23.04.2012 @ 8:04am
I love the way people are suggesting their own names, when it CLEARLY states that you have to pick from the provided list!PALE ALE for me :)
BigSayer 23.04.2012 @ 8:01am
Simon C 23.04.2012 @ 7:58am
How about Lap Dog? Small beer with a big hop bite?
SwedeBrew 23.04.2012 @ 7:58am
Fake fix, of course!
Tomas 23.04.2012 @ 7:57am
I'd call it Play Ale.
Tomas 23.04.2012 @ 7:57am
I'd call it Play Ale.
jezza 22.04.2012 @ 10:15pm
redacted 3.8
Jezza 22.04.2012 @ 9:22pm
Death Head Pony Club sounds too much like the band New Young Pony Club. Apart from that, it's also a crap name.
Bracken's Bitches 22.04.2012 @ 8:21pm
How about "3.8% Pale Ale brewed with a solid malt base, moderate bitterness and masses of late hops and dry hops, specifically Citra, Simcoe and HBC"or "3.8 % Pale Ale" for short
Smith & Wesson 22.04.2012 @ 8:11pm
.38 Special - Snubnose for short.
Homebrew Swede 22.04.2012 @ 5:51pm
I'd like the name to fit in the line of beers already in production. "Poser Pale Ale" will have to be my suggestion.
zoetodd 22.04.2012 @ 5:04pm
38 automaticobvs.
Fanboy Puppy Lover 22.04.2012 @ 4:54pm
Puppy Pale, Puppy Dog or Brit Pup!
Jimmy Flanbornff 22.04.2012 @ 3:18pm
How about Achromatosis Ale!
Erick 22.04.2012 @ 2:55pm
Blitzkrieg Hop
Regan 22.04.2012 @ 1:20pm
Death Head Pony Club
SashDog 22.04.2012 @ 12:26pm
At 3.8%.......WASH
? 22.04.2012 @ 10:11am
Or Piddle
jayZee 22.04.2012 @ 12:53am
How about "Poodle"
william m 22.04.2012 @ 12:26am
Faux punk
Lassewan 21.04.2012 @ 11:59pm
Pale Rider
T.Tanaka 21.04.2012 @ 11:39pm
I think 38 Automatic is better.
Lewis M 21.04.2012 @ 10:05pm
Peely wally swallie??
Kinsbrew 21.04.2012 @ 9:32pm
I would go with TopDog
BennyLava 21.04.2012 @ 9:05pm
Hoppy Hour
the noonzer 21.04.2012 @ 8:49pm
skull spark joker
james c 21.04.2012 @ 7:30pm
38 Automatic, i like the name
zorb from planet zorby 21.04.2012 @ 7:17pm
Hops Kill Nazis 21.04.2012 @ 6:08pm
Which word will be replaced by a '?' this time? ;)
DOG save the queen? 21.04.2012 @ 6:05pm
michael s 21.04.2012 @ 5:36pm
I like the 38 Special suggestion someone gave.TameDog maybe?
doric 21.04.2012 @ 5:21pm
Awa min
Nacho 21.04.2012 @ 5:14pm
The offspring of Punk and Hardcore would not be britpop...In the spirit of Hardcore punk call it;Minor Black Dead Flag Threat Kennedy
Lorne MacFadyen 21.04.2012 @ 5:03pm
Son of a Bitch
joey 21.04.2012 @ 5:02pm
Call it "Cool!'n'Awesome!" to personify Brewdog's indy-hipster image.
mico 21.04.2012 @ 4:54pm
Unas 21.04.2012 @ 4:30pm
Keithster 21.04.2012 @ 4:14pm
How's nobady thought of Brit Hop? Or does that already exist? There's a beer here in Aus called Hop Rocker that sounds pretty cool maybe you could do the Brithop Rocker?
Roy C 21.04.2012 @ 4:13pm
'Loiter' - as in palely loitering!
Scott T 21.04.2012 @ 4:08pm
I'd go for 38 Special too!
georgia rakusen 21.04.2012 @ 3:53pm
I'd go with Brit Pup
Adam 21.04.2012 @ 3:36pm
Why not just call it 'The Wuss'?
MoRkObOt 21.04.2012 @ 3:36pm
Aleways (ahahahah!)Fake Bear
RoosterJones 21.04.2012 @ 3:26pm
HA! How come my "Bed Wetter" suggestion didn't make it?!
Jonathan H 21.04.2012 @ 3:19pm
Runt IPA. Brit Pop is good, there would be controversy over the "pop" but that's the brewdog way surely?x
Ian G 21.04.2012 @ 3:11pm
Gotta be Brit Pop
Ian G 21.04.2012 @ 3:11pm
Gotta be Brit Pop - the less dangerous version of Punk
Jonas Tunander 21.04.2012 @ 2:43pm
Death Head Pony Club for sure!
sonicated 21.04.2012 @ 2:43pm
I do like Brit Pop but people will say you're targeting kids because of the word "pop" and that'll piss me off. Death Head Pony Club should be a name for a really complex beer you don't order every day.I'd be simple on this one, Pale Ale.
Auldbreck 21.04.2012 @ 2:36pm
Only 3.8%? How about the Limp Wrist. Of course no one would order it so maybe not. :-)
Dean fielding 21.04.2012 @ 2:36pm
'ever dance with the devil in the pale moonlight?'
Ed 21.04.2012 @ 2:32pm
You do know that .38 automatic is pretty much meaningless. Rounds for automatic and semi automatic pistols that are .38 caliber are generally called .38 ACP. 3.8 special would have been a better choice, but at least there are no childish references to nazis in any of the names :P
fim54 21.04.2012 @ 2:32pm
Lobster face - for all those pasty folks sitting in the sun drinking beer who inevitably end up with sun burn
Lauwey 21.04.2012 @ 2:27pm
Why not something with vampire theme (fitting a PALE ale)
cinulph 21.04.2012 @ 2:24pm
38 automatic or Brit Pup!!
MarcS 21.04.2012 @ 2:17pm
Pale Bastard Pup, since it's the out-of-wedlock offspring of Hardcore and Punk
mikecox 21.04.2012 @ 2:17pm
looking at other comments you could combine the pup idea with Britpop'Brit pup'
sogden 21.04.2012 @ 2:16pm
If only you brewed it in a bucket, then it could be Pail Ale
Internet 21.04.2012 @ 2:15pm
You should consider dropping the ABV to 3.5% so we Swedes can buy it at our local grocery store or gas station instead of the Systembolag/monopoly. Pretty please?
mikecox 21.04.2012 @ 2:14pm
How about: HOPS SAVE THE QUEEN But if not I like Britpop and 38 Automatic
Peter J 21.04.2012 @ 2:13pm
Is it too late to suggest 38 Special?
Zachary 21.04.2012 @ 2:12pm
Maybe a different name for each bar relating to boring, overrated by camra, local ales? In Nottingham it could be Beyond the (Harvest) Pale.
FlacaLeigh 21.04.2012 @ 2:02pm
Junky Yell(ow)
Larris 21.04.2012 @ 1:56pm
All my pony-riding friends love skull-shaped adornments. At least those friends who are old enough to drink.
Max Payne 21.04.2012 @ 1:56pm
Payne Ale?
Jo 21.04.2012 @ 1:55pm
Peely Wally sounds cool, though have voted for 38 Automatic too.Or how about "A Wee bitty Wabbit"
Robert F 21.04.2012 @ 1:55pm
Scratch that, call it the "Pale Ale Pup" - due to its lower alcohol percentage and pup being the younger form of dog. Then release a series of lower alcohol beers and call it the "Brewdog Litter".
cleverbasterd 21.04.2012 @ 1:54pm
when and where the results of this poll?
A bit young to be here... 21.04.2012 @ 1:50pm
Since BrewDog is a proud Northeastern company, why not give it a name that reflects the dialect.I think that "Peely Wally" sounds good
Robert F 21.04.2012 @ 1:49pm
I also like Anemic Ale. For the bottle design, you should do a Brewdog's take on the Moray cup graphic - They were always drinking beer anyway.
Mimz 21.04.2012 @ 1:48pm
At some point you need to add some sleaze into your name selection! ;)
Lewis Wilson 21.04.2012 @ 1:48pm
I think it should be called Anemic Ale. But from the list above probably Death Head Pony Club just because it's not relevant.