Shape BrewDog's Future Beer Range
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As well as brewing hardcore craft ales and getting ourselves into a little trouble occasionally another key cornerstone of the BrewDog philosophy is trying to shorten the distance as much as possible between ourselves and you – the people who drink our beers. We love you guys (individually and collectively) and we want to involve you as much as we can in all aspects of our business. Hell if it was not for you guys, we would not even have a business.
So, we felt it was only right to get your feedback as we put together our plans for what we are going to brew next year. Since you are going to help us drink it, it is only fair that you help us decide what we brew.
The structure of our range and current brewery means that we have 5 beers in our core range. These are 5 beers which are permanently available and available to all markets and customers in all formats. The 2011 core range was Trashy Blonde, 77 Lager, 5am Saint, Punk IPA and Hardcore IPA.
That is not to say we do not brew other things, of course we do. We will always make specials, Abstrakts, high ABV beers and prototypes when we have the chance. But our capacity constraints means, we can only commit to having 5 beers in our core range which are (almost) always available.
So the killer question is – what 5 BrewDog beers would you like to be in the core range for 2012?
Take any 5 from our present, past, occasional, collaborative or seasonal line up and post the 5 beer names below. They have to be actual beers we have made though, and not new beer ideas this time. We will post another blog with the amalgamated results based on your comments and unveil our 2012 core range!
In addition, because we value your feedback, 2 posters will be selected at random and receive a free Equity for Punks share each. Cool, huh.