BREWDOG BEER CLUB
For the past couple of months, we've been looking into the possibility of launching a BrewDog Beer Club via our online shop. We are looking to launch this sometime in the first half of 2015. We've gone through various iterations of plans and ideas, but this week we thought "Hey! Who are the best people to ask for ideas on how a beer club should work? The members!"
So today, we're turning to you (*points*) to get your input on how you'd like to see us set up a BrewDog beer club.
The options we are looking at are either a monthly or bi-monthly case of BrewDog beers & goodies with a mix of Headliners, Amplified & Small Batch brews. We would also feature some of the amazing guest breweries we are bringing over to the UK heavily too, as well as looking to include some of the UK’s best craft beers.
Your feedback will help tailor exactly how this new beer club is run. So! Please number your feedback with the following categories of preferences, and use the comments box below or hit us up on Facebook or Twitter.
1) Releases – Would you like the club to send out a shipment monthly, bi-monthly or quarterly?
2) Case size – Would the ideal case size be 6, 8, 12 or 24 bottles?
3) Cost – What would the ideal monthly or bi-monthly fee be? £25, £30, £35? This will of course impact the amount and type of beers we can send.
4) Contents – Would you guys like a beer club to also include guest beers? If so, what is the ideal BrewDog to guest split for beer club shipments? 50:50 ? 75:25? or something else?
5) Quantity – Would you guys prefer a single bottle of more different beers, or a couple of bottles of each so you can enjoy more than one of each beer?
We will hopefully be kicking this project off in the New Year sometime so all feedback is really appreciated!
Once we have compiled all your feedback and settled on the formula we can start on the fun bit of sending our scouts to find the best beer available to fill these cases!
Look out for the BrewDog beer club, coming 2015.