Here at BrewDog, we are proud to be different – we love to stand out. But one way in which we don’t like to stand out is when it comes to body odour. Yes, working long shifts at the hop-face or deep in the cellars of one of our bars (not to mention thinking of blog post ideas) can be hot, sweaty work.

In short; whilst we put the effort in, we also want to smell our best.

So today, we are proud to launch a brand new product – a range of men’s and women’s fragrances, designed to keep your loved-ones, co-workers (or random passers-by) convinced that you are in control, that you are the man/woman (delete as applicable) of the moment; living in the moment.

We are fully committed to a total revolution to the world of scent. After tearing chunks out of corporate, flavourless macro-lager we are bringing our guns to bear, full-bore, on the stultifying perfume industry. Look out Becks. Tread carefully, Britney.

Our range of Punk Perfumes are made from 100% hop oil, distilled down to a concentrated burst of lupulin magnificence, giving you that fresh-feeling blast of isohumulone-laden scent to make you truly stand out from the crowd (and not because your odour made them flee).

For Him – we have created High Alpha – a thunderous chest-beating aftershave for that ‘just stepped out of a brewery’ aroma. From the resinous, pine-scented notes any beer fan worth the salt in your average gose will instantly detect the precise blend of hand-picked US hops.

And for Her – the delightfully fruity notes of Ester - a floral scent set to captivate and beguile. With the added twist of magical spice from Noble Hops, Ester puts the ‘Her’ into ‘Hersbrucker’ and is truly a perfume for that hop-loving lady in your (or someone else’s) life.

(Please note, both genders are free to purchase and deploy either fragrance).

Our range of hop perfumes is available now, exclusively from our online shop – where you will soon also be able to buy our innovative hop deodorant – Chill Haze. High Alpha and Ester. Love hops? Now you can take them with you, wherever you go.


Please note, this is not the new version of Watt-Dickie. Under no circumstances should these products be ingested, used as decongestants, given to animals, children or placed in contact with the skin. BrewDog cannot accept responsibility for any negative connotations to the user for smelling like IPA for 24hrs. Keep out of direct sunlight (unless the user wishes to smell like a skunk).

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BrewDog Rich 01.04.2015 @ 1:09pm
Yes, it was - as 99% of you realised - an April Fool :)

Dan 01.04.2015 @ 12:40pm
Amusing, but a range of hoppy beard oils would be amazing. Do it...
pedro pablo b 01.04.2015 @ 12:25pm
nooooo! me tendre que bañar en pelett de lupulo
Mikey 01.04.2015 @ 11:43am
Ach, pity it's an April fool, funcy that aroma! 01.04.2015 @ 10:56am
bravo, I r8 8/8 and it's making me saliv8
Would buy :^)
Special_K 01.04.2015 @ 10:46am
April Fool!
Deesider 01.04.2015 @ 10:44am
Sold :)
Bailey 01.04.2015 @ 10:22am
I would ingest it
Leslie 01.04.2015 @ 10:06am

Btw, drinkable?
Gman 01.04.2015 @ 9:59am
I knoe this is a joke but I would so buy some High Alpha!
Ferver 01.04.2015 @ 9:49am
That shop thing is brilliant :)
Claire 01.04.2015 @ 9:43am
Maestro 01.04.2015 @ 9:42am
But what do they taste like?
Ludvig 01.04.2015 @ 9:40am
It'd be nice if the punk lady got herself as dynamic a photo as the punk gentleman. ;-)
Jonathan H 01.04.2015 @ 9:38am
Oh :( It's an April Fools joke, isn't it.
Jonathan H 01.04.2015 @ 9:38am
Finally! I can stop lathering myself in Punk each morning. Such a waste. And it would take a week to get through a bottle. Some funky smells by the time Friday came round.
Poppy 01.04.2015 @ 9:28am
Just tried to buy some! LOL
Charlie 01.04.2015 @ 9:27am
April Fools!
Reece 01.04.2015 @ 9:26am
Haha - yeah I'm a High Alpha kind of guy