IPA Is Dead 2013

IPA Is Dead 2013

Four new single hop IPAs to rock your world. Take them home right here.


IPA is dead showcases 4 killer hops varieties. The result is 4 radically different single hop IPAs. Each IPA contains the same malt backbone, is brewed to be 75 IBU and is enthusiastically kettle hopped and dry hopped with a single variety.


Using the same base 6.7% beer, a baby version of our Hardcore, we slam a mouth puckering 75 IBUs on top of a base of Marris Otter, Crystal Malt and Caramalt before throwing dizzying amounts of hops at these beers. Grab the four pack now.


Our 2013 release sees us brew with four unique hops from across the globe; the noble Dana from Slovenia, El Dorado from the Pacific North West of America, Waimea from New Zealand and good old English East Kent Goldings. Mix them together to create your own hop-tastic adventure.

We've still got a great selection of guest beers available from our friends Mikkeller, Green Flash and AleSmith, with more from the likes of Birra Del Borgo, De Molen and Flying Dog due in by the end of the week. Keep your eye on the delights right here.

Here is the lowdown on the 2013 IPA is Dead hops:

El Dorado

A new hop on the block, it may even seduce you into thinking the American Dream is not just a catch phrase to sell movies and elect Presidents. Fearfully hard to resist, this beer is loaded with tropical fruits, pear, watermelon, candy floss and stone fruit. Devilishly moreish.



A pseudo noble hop. Noble like a mother fucking king. But not a boring king. Noble like a chain smoking, pimp of a pinball wizard king. Apparently, they are the best kind.

Hailing from Slovenia, Dana was originally cross bred from the German Hallertau Magnum and native Slovenian varieties. Like any good faux noble hop should it infuses a rustic, musty spiciness into a classic beast of a malt base, just like your grandfather’s old school aftershave.

IPA is Dead 2013


Waimea has an intense fresh tangelo, citrus fruit and pine needle characteristics. High on it’s own alpha, Waimea has a new world flavour, infusing unique fresh crushed citrus aroma and flavour notes into this IPA. There is a huge depth flavour with astringent gooseberry balanced against the robust malt base.


This is East Kent Goldings re-invented and re-imagined.  Classic Empire with an anarchic twist. God save the Queen.

In this amped up Goldings reincarnation expect to be slammed with floral lavender, a fruity riot of blackberries and spiced pears, bumble-gum plums and the illusion of thyme. It reminds me of the apricot marmalade by grandmother used to make.

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DanCave 04.04.2013 @ 3:43pm
I used to use East Kent Golding, maris and kara all the time in homebrew and dry hopped the hell out it, so i'll be keen to try that one.
Maso 04.04.2013 @ 3:11pm
Hi,How can I order this to Finland? 25 cases.
Maso 04.04.2013 @ 2:55pm
One question: Can I order this to Finland, like one hundred bottles.
mix and match 04.04.2013 @ 2:30pm
I had the Golderado at Camden over the weekend, bloody brilliant!
Goldings FTW 04.04.2013 @ 2:30pm
Who knew the ol favourite English hop could hold it's own so well? Definitely the best!
Pete H., Nottm 04.04.2013 @ 1:13pm
I was lucky enough to try all 4 of these at Nottingham Brewdog on Monday.It's always nice to try something new, especially when brewed by you young scamps, and it's also nice to see some new variety of hops on the scene.Keep on hopping in the real world ....