LONEWOLF IS HERE
For some time the world of spirits has been split, twin forks heading off along a road to nowhere.
On one branch, the unhurried world of whisky, playing off location and sentiment to maintain the Status Quo. On the other, sleight of hand rules the roost as the surge of gin and vodka is underpinned by those who bulk-buy industrial alcohol and have the temerity to add botanicals and label it ‘craft’.
LoneWolf has been stalking the high treeline for years, cold eyes fixed on them all.
The time has come to mount a kamikaze assault on their entrenched positions. To use the combined weaknesses of those in the industry against them and force a world dominated by charmers and chancers to its knees. LoneWolf has arrived to challenge the perceptions of what a spirit can be.
To craft a spirit of pure bloodline, you must start at the beginning. With the fundamentals. LoneWolf vodka is created and distilled entirely under one roof, from scratch. Others claim purity when the closest they have ventured to the facility that produces their spirit is an online order form. LoneWolf Vodka is made from 100% grain, not with the click of a mouse. Every stage is owned and hand-crafted in our small-batch Scottish distillery.
The UK has become accustomed to accepting the deceitful behaviour of those who hide their falsehoods by constantly repeating a mantra of Purity, Filtration, Premium. But this is an underhand deal – mere buzzwords snatched from the ether to distract from the reality of the industry as it exists today. LoneWolf Vodka is on to them. Charlatans, your time is over.
Integrity is also a lost art when it comes to the idealistic soulmate to Vodka. The rise of so-called craft Gin has been propelled by faux-artisans adding a twist of this, a handful of that to bulk spirit and bottling it up. Chance your arm and see what flies. Not anymore.
LoneWolf gin was created not on the back of an envelope, but following exhaustive trials of 130 different combinations of botanicals. It is an unrivalled tribute to dedication and research, arriving on the scene to take back what truly matters; the use of the finest ingredients in an honest and authentic manner.
LoneWolf spirits are a beacon shining into the reaches of the spirits industry, taking on the incumbents at every turn. Unrelenting craft in a world of compromise. These brand new prototypes are an exclusive for our card-carrying Equity Punks (stand by your inboxes, shareholders!). Lone Wolf will be unleashed fully in early 2017.
Small batch. Hand crafted. That is where it starts and ends.
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Comments (33)
Will report back when I try the vodka.
Alan - These prototypes are limited numbers so for our Equity Punks at this stage - but we will be launching both officially early next year
Chris R - Yes, we fully intend to produce LoneWolf whisky and other spirits where the play of time is allowed to run its course. Don't worry!
I like the "unhurried world" where "location and sentiment" are almost as important as fine ingredients, skill and patience...
Does your business model allow 10 or 12 years to produce such a product?
Ally C - The recipes have changed a whole lot since the AGM, Steven has been dialling them in pretty much ever since. V1 has echoes of sample number 3 from the AGM but even that is quite different - and much improved, of course!