#MASHTAG 2018 DAY ONE: THE BEER STYLE
Here we go! #MashTag is back. Sharpen those voting pencils and form an orderly queue outside the polling station – our favourite form of democracy returns. After a year off we are set to rock the ultimate in crowd-sourced brewing for a fifth year. And here’s how #MashTag week will work.
From today until Friday we will post a blog at 10am every morning. It will list four options for you to choose from and each day will cover something different related to the beer. You and your fellow BrewDog drinkers will be in sole charge of selecting the direction #MashTag2018 takes.
You can cast your vote each day on the blog using the poll below or by leaving a comment, and also vote via a second poll running in parallel on our Twitter feed. So what is taking place on which day?
Monday: Beer Style
Tuesday: Malt Bill & ABV
Wednesday: Hops & IBU
Thursday: Special Twist
Friday: The Label
Voting is open from 10am - 6pm each day, with the exception of Friday (when the artwork magic commences, to a longer deadline). We’ll tally up all of the votes across the different platforms each evening, and every blog post from tomorrow onwards will include the results from the day before. Ok, so without further ado – it’s time for the first of those selection dilemmas:
Day One: Beer Style
For #Mashtag2018, the beer styles you can choose from are:
Pale, bitter beer changed the world when it appeared in the mid-19th Century. Enormously drinkable and with a tingle of bitterness the style jumped the Atlantic and morphed into the hop-forward pales of the USA. Sharing a backbone of Pale Malt, they are a perfect canvas for this latest #MashTag journey.
Many countries stake a claim to the true Red Ale – Ireland, Belgium, the USA. All are balanced beers majoring on a series of complementary malts. The hop load can leave you with anything from citrus to dark stone fruit – in short these are refreshing, moreish and an ideal starting point for the arrival of other ingredients.
Switching to the dark side, the third potential style for #MashTag2018 is stout. There are a myriad of dark and roasted malts out there and they all give a brilliantly warming and rewarding stout with near limitless variations on a direction it could take next. But that’s up to you…
We end on another throwback. Full and intense, barley wines (or barleywines; either is cool) have an increased malt bill to yield higher gravities, which in turn gives you a rich, resonant beer that can be anything from golden amber to deepest brown. Another great potential start for #MashTag.
So this year’s #MashTag release will be either a Pale Ale/Bitter, a Red Ale, a Stout or a Barley Wine. All very different – but each one with the potential to yield an incredible beer at the end of the week. Have a think, ponder on what style you might want to drink, and then cast your vote. We will be closing the polls at 6pm sharp! Check back at 10am tomorrow to discover the style that has been chosen, and also select from the four options for the malt bill and ABV of the beer.
Time to exercise your democratic right, people!
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#MashTag 2018 - The Styles!
Every journey begins with a single step. And that step has been taken - thanks for voting and check back tomorrow for the Malt Bill & ABV vote!