PIMP OUR KENNEL

You can find out more about investing in BrewDog at www.brewdog.com/equityforpunks

Hotels. From small red plastic cubes on the Monopoly board to opulent behemoths so enormous, Tom Cruise can abseil from the top and still only make it a third of the way down. Although they come in all shapes and sizes, there’s something that unites all of them; the excitement of slipping in the keycard (it usually works on the third go), and stepping into a new, crisp hotel room and the unknown wonders within.

So just imagine what it would be like if that room was based around craft beer.

If we reach our Equity for Punks IV target, one of our plans is to make this dream a reality – a beer-led hotel in the North-East of Scotland. The ultimate destination for those making the pilgrimage to Ellon to visit our brewery; our vision of what the beer fan would want when checking into a home away from their home. And, of course, our shareholders would receive a discount on bookings. So onto the cool stuff - what kind of features should we design into The Kennel?

The Ideas Flipchart

- Punk IPA on draft in every room. The ultimate BrewDog take on the usual derisory minibar choice of clattering miniatures and disconcertingly-small packets of peanuts.

- Rooms named after our favourite hops. With corresponding artwork to detail their differences; no two rooms would be the same.

- Pilot Kit on hand for all. Heck, we could have a 50 litre kit in every room for impromptu homebrew practice. Who needs tea and coffee-making facilities anyhow?

- ‘Jackuzzi’ in the bathroom. A scale model of a lauter tun filled with foaming Jack Hammer; our take on the ‘beer baths’ of the Czech Republic. Only with Double IPA.

- Brewteam wake-up call. Need to rise early to catch that flight home? Your favourite BrewDog brewer will put in a call on their way to an early Punk brew.

- Malt mattresses. Lie back on a cushion of finest Extra Pale malt, forming to your shape as you sleep. For a little extra, enjoy the nocturnal aromas of a smoked malt mattress.

- Simcoe as Concierge. The Kennel would be fully doggy-friendly, so who better to provide advice on the local attractions than our head hound? In a little concierge hat?

- Pillowcases made from brewers’ band t-shirts. Well, maybe not…

Our hotel is still at the ideas stage at the moment – but it’s something we are committed to making a reality, if we reach our Equity for Punks IV target.

Currently, every night of the week we have two-dozen rooms booked in Aberdeen-area hotels for staff, importers, engineers and our customers – having everyone stay under one roof simply makes sense. And it also means we can offer hotel rooms for BrewDog fans and shareholders to stay in when they are visiting our brewery and Aberdeen bars.

So, what would you like to see behind the door when you pop in that keycard?

You can find out more about investing in BrewDog at www.brewdog.com/equityforpunks