You can find out more about investing in BrewDog at www.brewdog.com/equityforpunks

Hotels. From small red plastic cubes on the Monopoly board to opulent behemoths so enormous, Tom Cruise can abseil from the top and still only make it a third of the way down. Although they come in all shapes and sizes, there’s something that unites all of them; the excitement of slipping in the keycard (it usually works on the third go), and stepping into a new, crisp hotel room and the unknown wonders within.

So just imagine what it would be like if that room was based around craft beer.

If we reach our Equity for Punks IV target, one of our plans is to make this dream a reality – a beer-led hotel in the North-East of Scotland. The ultimate destination for those making the pilgrimage to Ellon to visit our brewery; our vision of what the beer fan would want when checking into a home away from their home. And, of course, our shareholders would receive a discount on bookings. So onto the cool stuff - what kind of features should we design into The Kennel?

The Ideas Flipchart

- Punk IPA on draft in every room. The ultimate BrewDog take on the usual derisory minibar choice of clattering miniatures and disconcertingly-small packets of peanuts.

- Rooms named after our favourite hops. With corresponding artwork to detail their differences; no two rooms would be the same.

- Pilot Kit on hand for all. Heck, we could have a 50 litre kit in every room for impromptu homebrew practice. Who needs tea and coffee-making facilities anyhow?

- ‘Jackuzzi’ in the bathroom. A scale model of a lauter tun filled with foaming Jack Hammer; our take on the ‘beer baths’ of the Czech Republic. Only with Double IPA.

- Brewteam wake-up call. Need to rise early to catch that flight home? Your favourite BrewDog brewer will put in a call on their way to an early Punk brew.

- Malt mattresses. Lie back on a cushion of finest Extra Pale malt, forming to your shape as you sleep. For a little extra, enjoy the nocturnal aromas of a smoked malt mattress.

- Simcoe as Concierge. The Kennel would be fully doggy-friendly, so who better to provide advice on the local attractions than our head hound? In a little concierge hat?

- Pillowcases made from brewers’ band t-shirts. Well, maybe not…

Our hotel is still at the ideas stage at the moment – but it’s something we are committed to making a reality, if we reach our Equity for Punks IV target.

Currently, every night of the week we have two-dozen rooms booked in Aberdeen-area hotels for staff, importers, engineers and our customers – having everyone stay under one roof simply makes sense. And it also means we can offer hotel rooms for BrewDog fans and shareholders to stay in when they are visiting our brewery and Aberdeen bars.

So, what would you like to see behind the door when you pop in that keycard?

You can find out more about investing in BrewDog at www.brewdog.com/equityforpunks

Share This
WillMcF 06.10.2015 @ 9:40pm
Hotel options sounds great. Especially if the business is spending a fortune housing new staff / visiting clients already. It will however obviously be over subscribed at AGM time. What about a pop-up brew-dog campsite too for the AGM? A mini-festival within the festival?
Pete 29.09.2015 @ 6:32pm
Bottle top artwork
Thomas 29.09.2015 @ 2:34pm
-Bell Hops uniforms made of Hops...
-chocolates under the pillow in shape of brewdog bottlecaps...
-little toiletries in miniature brewdog bottles...
-mini brewkit on site with aromas fed into the aircon system perhaps as a smell specific alarm clock (I went to school by a brewery and forever associate those smells with break time)
-individual hot tubs in the spa made from some of the most legendary barrels used before e.g. DOG or that ghost one from the tv series
-mini bowling alley using crowlers for pins
-A random tap at the bar that always has something special but which the name is never revealed it is a complete spin of the wheel!
-on the usual tea biscuit and kettle tray a brewdog hangover recovery kit
-a greyHOUND tour of local area including the original brewery, the new brewery of historic brewdog places and perhaps a distillery?
- restaurant with unusual twists like the buffet breakfast orange juice dispensers to look like silos etc...
Franck 28.09.2015 @ 12:48pm
Punk filled water beds
Bern 26.09.2015 @ 8:02pm
A very very late check out time of 15:00 for those who might feel a little delicate.

Nothing worse than having to be out of your room for 10:00.
Rob 26.09.2015 @ 4:34pm
It sounds like a must. Would love to take the Mrs to Scotland. I think the hotel should have nice rooms but that they be secondary to the bar and bottle shop. I think the bar should be epic beer madness, with some beers on tap you can only get at the hotel bar. The room will be a blur for me I should imagine. Haha.

Can't wait.
Paul M 26.09.2015 @ 3:43pm
How about tablets built in to the wall, which whilst controlling AV around the room, tv/lights/etc could also have a direct bar ordering system, so you can order drinks/food to your room (assuming the Punk on tap in every room doesn't happen)?
Martyn 26.09.2015 @ 3:10pm
I can't believe you're not calling it 'The Doghouse'.
BrewDog Johnny 25.09.2015 @ 4:12pm
Gavin - Genuis! Yeah dude, could you really imagine US not putting a bar in the place?! ;)

Zara - Oh we cannot wait either! It's going to be freakin' epic!
Zara 25.09.2015 @ 4:04pm
To be fair I think I was sold at the words beer and hotel! I can't wait for this to be in existence!
Lee edwards 25.09.2015 @ 3:28pm
I think if you styled it similar to the michelberger hotel in Berlin you couldn't go wrong. Small snug bars on each floor. And 100% dog friendly not just one room, which is usually the most expensive.
Gavin 25.09.2015 @ 2:16pm
What about beer taps as hot/cold taps in the bathroom and tv's in the room with a live feed to the brewery to see the punk being made. I presume the hotel will have a bar? Or bottle shop?
Chris 25.09.2015 @ 12:51pm
Punk on tap in every room is a must!!!
Neil 25.09.2015 @ 12:04pm
Rooms should be styled on each beer, e.g. A punk room, a dead pony room( could be interesting that one)
Claire E 25.09.2015 @ 11:58am
I think I'm going to have to take up permanent residency!
Freddie 25.09.2015 @ 11:52am
Punk in every room! This has to be done! 'Any extras on the room sir?' 'Er...'