We could tell you how good our craft beer is. But sometimes you just have to let it speak for itself. So we are buying the world’s biggest round. We’re about to take one giant gamble for better beer. This is all or nothing. We are putting it all on the line.

Over the next 28 days we are giving away one million pints of Punk IPA.

There are two ways in which you can find out what craft beer tastes like. You can buy into the advertising or you can raise a glass to your lips and find out yourself. We are going for the latter. The biggest way we know. We want a million people to make that leap into craft beer.

To claim a free Punk IPA, head to www.brewdog1million.com and enter your details. We will then email you a voucher that you can redeem at any of our UK BrewDog bars. One of our bar crews will scan the voucher and that Punk IPA is yours. Don’t live near a bar? No problem – the vouchers can be redeemed in our online shop as part of an order.

We know that our beer is amazing. Millions of you also know that. We want to convert the nation into the flavour and choice offered by craft beer, and the best way in which we can do that is by letting our beer take centre stage.

And the beer for the job is our flagship. Punk IPA was the first beer that James and Martin created on their homebrew kit in Martin’s Mum’s garage back in 2006. When BrewDog came howling into the world a year later, Punk IPA was the first beer out of the traps. A decade later our mantra hasn’t changed – we still believe, more than ever – that we can turn people around to craft beer, one Punk at a time.

So that brings us to today. Our mission statement is to make other people as passionate about great craft beer as we are and the best way in which we can do that is letting that passion speak for itself. We’d rather you tried our beer than listen to us talk about our beer. And we’re sure you agree. We are putting our money where our mouth is.

We need your help in getting great beer to the people who need it the most. So share this link with your friends, colleagues, neighbours and they will get a beer on us.

You can pick up your free Punk IPA here.

Welcome to the revolution.