Sink the Bismarck! in a 5cl bottle?

Published - 13.08.2010 Comments (31)

We are considering packaging Sink the Bismarck! our 41% hopped to hell IPA and our 32% Imperial Stout, Tactical Nuclear Penguin in nano 5cl bottles.

We want to hear your thoughts on this. Do you think this is a good or bad idea? Would you buy this? You can even vote in the poll.

sink_400

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Comments (31)

Kevin 05.09.2010 @ 1:36pm

18cl bottles would be nicer. Brewery De Molen also puts barrel aged or special beers in 18cl bottles which is perfect for big, complex, high ABV beers. Cheers from NL.

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Charles May 18.08.2010 @ 4:31pm

Definitely - I cannot drink very much now due to medication but would love to try these products. Great idea.

Jim Stanhope 17.08.2010 @ 8:48pm

Had a wee glass of this at the recent Berlin International beer festival... I loved it. I think small bottles are a great idea as I am too tight to splash out for a big one!....

Ben Hodgkinson 16.08.2010 @ 2:59pm

Fab idea, although more innovative bottles such as the torpedo someone suggested, would be better. Would be great to see gift packs of the two for Christmas time (as a retailer I'd love to have something like that to offer at around £8-12).http://twitter.com/thewineyard

Jonathan Swift 14.08.2010 @ 1:48pm

Maybe a 0.1875 lt (piccolo bottle of champagne) .

Stuart Reekie 13.08.2010 @ 10:12pm

Definitely.I'll have to find 4 friends to share it with, in case Mr Portman takes offence...

BringBackChaosTheory 13.08.2010 @ 9:29pm

I think it's a great idea. I am intrigued by what I read about these beers, but am unwilling to risk £35 or £40 without having the chance to taste them first. If they were priced at around £5 I would probably buy one of each. If they are anywhere near as good as many people have described then I'd probably splash out on a full bottle.

Andrew Clark 13.08.2010 @ 8:19pm

Why not? And... is that a screwtop?!

Rich 13.08.2010 @ 5:47pm

Yes! The smaller bottles are a brilliant concept...especially for the elixirs contained within. (Perfect for a nightcap or after dinner sipper.) You could sell them individually or in packs a la Underberg. Sure would be nice to get an airline to stock them as well (Virgin perhaps?).

Richard Wilson 13.08.2010 @ 5:07pm

Great idea, its the only way poor people like me will be able to sample your crazy high ABV beers.

Malt Jerry 13.08.2010 @ 3:16pm

Shrink The Bismarck?Love Johanna's idea of the Alice "Drink me" bottle; pure Portman bait.

Curmudgeon 13.08.2010 @ 3:13pm

The alternative, of course, is to package it in resealable screwcap 330ml bottles - after all, it is really competing with whisky, not with other beers.

Gareth Young 13.08.2010 @ 2:45pm

Thomas: Yes, I agree. Several pints of a 41% beer are required for a proper rating...

Fritz 13.08.2010 @ 1:50pm

Bit pointless (fiver or so each?) but like the concept for originality. I'd not buy. I wouldn't buy Whisky minatures. May be a great Christmas market idea...or maybe a selection box with lovely Scottish themed tartan gift packing :-0Interesting all the same

Thomas 13.08.2010 @ 1:48pm

I don't think BrewDog should be advocating reviews based on beer from such small samples when you require much more of the body of the beer than 5cl to be able to properly conduct a review. If you receive bad reviews from Bismarck without explaining enough and often very monotoniously then this is why.

Mark Cade 13.08.2010 @ 1:45pm

I think it's a great idea How about shaping the bottle like a miniature torpedo. I'd sink a few of them.. ha ha!

L Duffield 13.08.2010 @ 1:29pm

This is a great idea. I will be buying them definitely.

Don Robertson 13.08.2010 @ 1:09pm

Definitely worth giving a try, though Ia m hoping you are going to sell both as shots when the bar opens.

Jh 13.08.2010 @ 11:50am

Like the idea as it makes it more affordable. Hate the bottles due to the fact they look like red bull shots. Make the bottles look good and keep them glass and you could be onto a winner

Mark Hawkridge 13.08.2010 @ 11:31am

Interesting...I don't think that this has been done before so is a very Brewdog thing to do. This could generate great publicity and will tempt people to try these beers who would not spend £35+ per bottle to try a new beer.Great idea!

Ed Holey 13.08.2010 @ 11:21am

Makes sense. You would be drinking it in this sort of measure so why shouldn't it come in this size.

Gareth Young 13.08.2010 @ 11:21am

Yes definitely! Thought I'd like maybe a little bigger than 5cl (maybe 10cl?)This will turn Sink... and Penguin into novelty pre-lash drinks no more than Lagavulin minatures make single-malts novelty pre-lash drinks.Great way to let people try it who can't afford the 330ml bottles.

Richard mBt 13.08.2010 @ 11:21am

I've been known to take a hip flask of it down to the football. It even crossed my mind that i could add lemonade to it to create a regular (albeit lemony) IPA, but I tried it and it was rank. :)A brewdog hip flask would be nice...

Johanna 13.08.2010 @ 11:04am

A BrewDog version of the Alice in Wonderland 'drink me' bottle?

Dan 13.08.2010 @ 11:01am

At the danger of transforming a well crafted and marketed specialist beverage into a 'novelty pre-lash drink'... It's a no from me..

Tristan Robinson 13.08.2010 @ 10:49am

Yes, just please don't put it in a plastic bottle.

mrgstiffler 13.08.2010 @ 10:48am

I just wish it was cheaper to get here in Oregon. Shipping doubles the cost :(

Andrew Brett 13.08.2010 @ 10:47am

Yes, I think this is a good idea, depending on the price per bottle obviously.

GJ Dunbar 13.08.2010 @ 10:45am

Looks like a cross between a medicine bottle and Red Bull Energy Shots...which I like.

Sean 13.08.2010 @ 10:45am

I would love nips of Brewdog beers, as long as they made it to the USA... or at least Boston.