WHAT IS EQUITY FOR PUNKS?
We introduced the first round of Equity for Punks back in 2010, changing the world of small business at a stroke. Before then if you wanted to invest in a brewery you would have needed a huge amount of cash and a willing financial wizard at your side. We wanted to change all of that. We believe the men and women who drink our beer should have the opportunity to buy shares in BrewDog and become involved in everything we do.
And that is Equity for Punks, in a nutshell. If you’re unfamiliar with it, let’s delve a little deeper.
The key to Equity for Punks is crowdfunding – a modern phenomenon that has changed financing forever. For decades shares and portfolios were strictly for the suits. Now, crowdfunding has led to the democratisation of investment – anyone can invest in a business they like the look of, or that creates a product or service they enjoy using. It’s much easier for you (yes, you) to become involved, but that’s not the only reason we embraced crowdfunding.
We could have simply gone to a bank and asked for an injection of capital to build a new brewery or open new bars, but having done that initially we wanted to move forward in a different way. We learned a long time ago that one of the key things that makes craft beer unique is the people who drink it. Your dedication, passion and exploration underpins our entire industry. We wanted to bring all of you together into a single community revolving around great beer.
Our community of Equity Punks get first access to all BrewDog news and all of our new beers and bars – plus a raft of other benefits. Shares in BrewDog cost £23.75 each, and the minimum investment is 2 shares for £47.50. There are a raft of amazing benefits on offer to all investors, with higher investment levels accessing our Boosted Benefits, ranging from experiential brewing days to a personalised LoneWolf cask to us building a mini-BrewDog bar in your home! The more you invest, the bigger and better benefits you get access too! As with any crowdfunding investment, read the prospectus online to check out the full terms and conditions.
As well as the chance to share in the growth of the company we own together, here are a few of the other benefits of investing in BrewDog and becoming an Equity Punk:-
• Lifetime discount in all of our BrewDog Bars of up to 10%
• Lifetime discount in our online shop of up to 20%
• Free Equity Punk ID card with bar discount electronically stored
• A free, signed copy of our book Craft Beer for the People
• A free birthday beer, every year, on us
• An invite (with a +1) to our amazing annual #PunkAGM
• Membership of the Beatnik Brewing shareholder collective
• Preview nights at every new BrewDog Bar opening
• Exclusive first options on all our new beers
• A chance to join our Abstrakt Addicts Club and/or the Overworks Overlords Club
Depending on your investment tier we also have a series of ‘Boosted’ Benefits – money can’t buy experiences such as heading to Ellon to brew with us or your own cask of LoneWolf whisky. We figure Equity for Punks is a unique way of doing things so we should offer some unique perks to our shareholders for having our backs every day of the week since 2010.
Our shareholders are the heart and soul of our business and have been for the best part of a decade. We wouldn’t want it any other way. That is Equity for Punks.
If you have any questions about anything related to Equity for Punks, email firstname.lastname@example.org and ask away!
IMPORTANT NOTICE: INVESTORS SHOULD ONLY SUBSCRIBE FOR SHARES ON THE BASIS OF INFORMATION CONTAINED IN THE PROSPECTUS WHICH IS AVAILABLE AT WWW.BREWDOG.COM/EQUITYFORPUNKS. INVESTMENTS CAN GO DOWN AS WELL AS UP AND INVESTED CAPITAL IS AT RISK.