Business for Punks
Don’t waste your time on bull shit business plans.
Ignore advice. Burn market research.
Put everything on the line for what you believe in.
These mantras have turned BrewDog into one of the world’s fastest-growing drinks brands, famous for it’s beers, bars and crowdfunding.
Founded by a pair of young Scots with a passion for great beer, BrewDog has catalysed the craft beer revolution, rewritten the record books and inadvertently forged a whole new approach to business.
In BUSINESS FOR PUNKS, BrewDog co-founder James Watt bottles the essence of BrewDog’s business strategy. From finance to marketing this is an anarchic, indispensable guide to thriving on your own terms.
256 pages, filled with the passion and irreverance that has taken BrewDog from two guys and their dog to a globally recognised craft beer brand. Learn how to do business, the hop-induced, passion infiltrated BrewDog way.
BrewDog's growth is startling (This Is Money)
Controversy and outrage are all part of BrewDog's business strategy - and it works (Yahoo! Finance)
BrewDog is shaking up the drinks industry(Director)
[Brewdog is] restructuring the UK's craft beer revolution (Forbes.com)
BUSINESS FOR PUNKS