A call to arms for the people of Aberdeen...
“It's shite being Scottish!” - just one of those unforgettable lines that earned Trainspotting its place in the hearts and minds of the Scottish people who know all too well what it means to hail from north of the border. Boasting a climate that's amongst the rainiest in the Western hemisphere, a national food that consists of sheep's stomach and the label 'sick man of Europe', it's fair to say the Scots have a tough time of it.
Furthermore, we're more than happy to go in our droves - despite being ever the defeatists - and support our local or national sides who show no sign of brining home the championship or world cup bacon; expected to lose no matter how feeble the opposition.
Imagine though – even just for a moment - being able to support a team from the north east of Scotland that actually does win things for a change. A highly unlikely situation? We think not.
Take Aberdeen for example. Seemingly 100% committed to supporting the local football at any financial or emotional cost, Aberdonians have somehow become blind-sighted to the World Cup Winner in their midst – BrewDog. Despite being enjoyed by beer lovers and fans of hand-crafted produce in over 20 different countries across the world, BrewDog's toughest critics, it would seem, are at home. In fact, we hardly ever sell a bottle of any BrewDog beer in our hometown, Fraserburgh, while Aberdeen fairs little better with only a handful of outlets stocking our hardcore ales.
However, we are determined to work even harder to help bring the craft beer revolution to the north east of Scotland and hopefully we can kick start this with the opening of our craft beer bar, BrewDog Aberdeen, in late September.
The bar in BrewDog Aberdeen has been built with bricks reclaimed from an old fire station!
While BrewDog continue to be among those pioneering the creation of craft beer in the UK and beyond, supporting our work isn't just for beer lovers but for anyone who wants to support their hometown, bolster their local economy and experience great beer. Tell your friends to try drinking something local, artisanal, ethical and hand crafted as opposed to something generic, industrial and artificial. You never know, they may just like it.
If you guys have any ideas how we could sell more beer in our local market we would love to hear them below! The most useful suggestion will qualify for a free Punk t-shirt!