Our Equity Punks take the reigns in Ellon


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“I’ve been here since Day 1, so I’ve been on a lot of BrewDog days out – I’ve been to all 6 AGMs, all the brew days, everything. But this has been my favourite BrewDog event so far.” – Ian, Equity Punk.

Equal parts #MashTag, gypsy brewing and Equity Punk genius, the Beatnik Brewing Collective is one of our favourite events of the year. From the beer style to hops and the ABV, we gave our army of craft beer aficionado’s the opportunity to design a delicious and democratic Equity Punk-exclusive beer, as well as a chance to watch it be brewed on site.

So, on what turned out to be an alarmingly sunny day in Aberdeen, 500 of our Equity Punks made their way to our Ellon brewery to do exactly that. And what a beer they came up with!

After a virtual forum battle of epic proportions, our Equity Punks landed on an 8-10% red ale, brewed with Marris Otter, Dark Crystal and Munich malts plus a heady mix of Apollo, Centennial and Simcoe hops. The brewing of this hoptastic beer was by no means the only reason our shareholders flocked up to Aberdeen to see us. We also opened up our brewery for everyone to take a look at Site 3, witness the Beatnik beer being brewed and have a cheeky tasting of gin at our shiny new distillery, Lone Wolf. 

“When I was going on the tour and looking at the building, the art work, those huge towers – it’s just amazing. It makes you think about how they started and where they’ve come from, and all that they’ve achieved – you get that feeling that any of us can achieve what James and Martin have done - as long as you have the vision, and the belief in yourself to go for it.” – Robert, Equity Punk

Showing off how we brew our beers is something we are always so proud of and excited to share with our shareholder community, and it seems you guys were just as impressed to see it in the flesh (so to speak).

After experiencing the Willy Wonka-esque madness of our brewery, our Equity Punks were given the opportunity to attend a Q&A and beer tasting with our captain James, to chat about some of our highlights from 2016 and some of our most exciting plans for the future.

From the planning of our all new sours facility, to updates from our state of the art brewery in Ohio, James took the room through all the seriously epic plans we have lined up this coming year. But of all the updates given, it was clear what people were most excited about – the arrival of 100ml bottles of Tactical Nuclear Penguin.

In between the brewery tours and exclusive beery updates, our Beatnik crew took it upon themselves to sample some awesome local food from the likes of AGM favourites Mighty Mexican, and Piggery Smokery, who brought along their very special Beatnik Bacon! And of course, no BrewDog day would be complete without the opportunity to kick back with the products of a brewery our shareholders helped create.

A massive thank you to everyone who came up for our Beatnik Brewing Collective day, to see you all getting involved in what is set to be a seriously impressive beer is something we will never forget! We’ll leave with you the words of Equity Punk Tom, whose reasons for joining us as an Equity Punk pretty much hit the nail on the head. 

"Big businesses like to talk about what an ‘honest company’ is, but if you look behind the scenes it’s nothing close to that in reality. It’s on days like this when you get to actually come here, shake James’ hand and genuinely talk to people in the company that you know what is happening here is different. You can’t fake that – the feeling they BrewDog are actually trying to embody what they believe in."

(Don’t forget - given that this beer has been formulated and brewed in its entirety by our investors, you’ll need to be a card-carrying Equity Punk to grab a bottle of this beer online or in our bars. And for our new American Equity Punks, let us know what kind of beer you might want to see for an inaugural Beatnik USA brew!)

You can invest in BrewDog USA by clicking here…

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Comments (6)

Neil B 13.09.2016 @ 1:38pm
Gutted I couldn't make it... However, I can't wait for the beer to arrive as well.
Pete H 08.09.2016 @ 1:08pm
Wish I was there ....
And, I so want one of those Brewdog Visitor Hi Viz vests. Pretty please !
Scoot 08.09.2016 @ 1:05pm
It was a super day. I took along a friend that was you typical Aberdonian sceptic when it comes to Brewdog. Well, he totally changed his mind after having the tour and seeing just what a super set-up there is in Ellon.

Thanks to all the staff that worked on Saturday. Some very friendly people at Brewdog.
Michael R 08.09.2016 @ 11:58am
Girlfriend and me had a great time at Beatnik. Staff were incredibly helpful and informative! Can't wait to actually try the Beatnik beer now!
Hoff Man Hoff Biscuit 08.09.2016 @ 11:14am
So såd I cound not make if, looks like a grëat day
Vic 08.09.2016 @ 11:06am
Looks like a great day I will be on the one next year hopefully!