Beer Rocks - Brewing up a Revolution!

Power to the People!

Beer Rocks  - Brewing up a Revolution!

Recently we have been inspired by the passion, knowledge and enthusiasm of craft beer drinkers. We have decided that democratic beer is the future and are giving up the important brewing decisions to our fans, customers and anyone who wants to learn about beer cast their vote.

In a ground-breaking move, BrewDog will be the world's first brewery to ever brew a completely democratically designed - beer by the people for the people! We are giving up complete control of every single decision which will shape the final beer that the Beer Rocks project produces.

We want to take you all on a journey and let you fully determine the destination.

Here is how it will work......

We are going to upload a series of 5 weekly Video Blogs, each debating a key parameter of the Beer Rocks Project.

Parameters

Week 1 - Beer Style

Week 2 - Malts used and target gravities/ABV

Week 3 - Hops used

Week 4 - Speciality processes/ingredients

Week 5 - Beer Name and packaging

Martin Dickie (Founder), James Watt (Founder) and Stewart Bowman (Head Brewer) will all be passionately arguing their case. So for instance the first episode will be beer style, James may advocate making a Barley Wine, Martin a Porter and Stewart a Belgian IPA. You will then have 5 days to vote based on how convincing the arguments were and your personal preferences. The beer style with the most votes will be established then we will move onto the next parameter. So in week 4 you could be deciding whether to cask age, add raspberries or dry hop a 9% Imperial Porter brewed with Chinook and Pacific Gem.  The possibilities really are endless and you guys are in complete control of the entire process, including packaging!

After all the votes has been cast we will then make the beer that you devised and film the brewing process. A few weeks after that you will be able to buy your own creation, all our importers are behind the project so it should be available in a few different countries in early 2009.

This is a very ambitious project for us, but it is something we really believe in. However Beer Rocks won't even get off the ground without your help and support so please watch the little clips and vote and tell every one of your friends who ever wanted to make their own beer to do the same.

The first episode of Beer Rocks will be on the Video Blog on Saturday 15th of November.  We are looking forward to your input and making a truly great beer together.

 

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Comments (38)

Êîíñòàíòèí 4th January, 2009 10:39pm
Î÷åíü äàæå ïîçíàâàòåëüíî.  îñîáåííîñòè âòîðîå.
Àëèíà Òðóòíåâà 1st January, 2009 2:48pm
ïîêà ÿ æèâ, ÿ áóäó ïîìíèòü âàø ðåñóðñ ;) çàíîøó â áóêìàðêè….
Àëèíà Òðóòíåâà 1st January, 2009 2:47pm
ïîêà ÿ æèâ, ÿ áóäó ïîìíèòü âàø ðåñóðñ ;) çàíîøó â áóêìàðêè….
Àëèíà Òðóòíåâà 1st January, 2009 2:47pm
ïîêà ÿ æèâ, ÿ áóäó ïîìíèòü âàø ðåñóðñ ;) çàíîøó â áóêìàðêè….
Àëèíà Òðóòíåâà 1st January, 2009 2:47pm
ïîêà ÿ æèâ, ÿ áóäó ïîìíèòü âàø ðåñóðñ ;) çàíîøó â áóêìàðêè….
Ìèøà 28th December, 2008 11:57am
Âåñüìà èíòåðåñíî, áóäó ñëåäèòü çà ðàçâèòèåì ïðîåêòà. Óäà÷è!
Ëåîíèä 28th December, 2008 12:47am
Íó òàê áåç íåäîñòàòêîâ äîñòîèíñòâà íåçàìåòíû :)
autodot 27th December, 2008 10:43am
Õîòåëîñü áû ïîãîâîðèòü íàñ÷¸ò ðåêëàìû â âàøåì áëîãå.
BaTyA 26th December, 2008 2:15pm
Äà óæ, ýòî êîíå÷íî æå íåïðîñòî. :)
Âàëåðèé 24th December, 2008 6:05pm
Î÷åíü çàíÿòíûå ìûñëè, õîðîøî ðàññêàçàíî, âñå ïðîñòî òàêè ðàçëîæåíî ïî ïîëêàì :)
autodot 23rd December, 2008 11:47am
Õîòåëîñü áû ïîãîâîðèòü íàñ÷¸ò ðåêëàìû â âàøåì áëîãå.
autodot 22nd December, 2008 7:41pm
Õîòåëîñü áû ïîãîâîðèòü íàñ÷¸ò ðåêëàìû â âàøåì áëîãå.
autodot 22nd December, 2008 4:26pm
Õîòåëîñü áû ïîãîâîðèòü íàñ÷¸ò ðåêëàìû â âàøåì áëîãå.
toufab 19th December, 2008 4:00pm
Àãà, òåïåðü ïîíÿòíî...À òî ÿ ñðàçó íå î÷åíü òî è íå ïîíÿë ãäå òóò ñâÿçü ñ ñàìèì çàãîëîâêîì...
FrarmaNaro 19th December, 2008 2:42pm
Öåííûå ðåêîìåíäàöèè, áåðó íà çàìåòêó
Roksoaccusia 19th December, 2008 2:17pm
Îòëè÷íûé ïîñò, ïðî÷èòàâ íåñêîëüêî ñòàòåé íà ýòó òåìó ïîíÿë, ÷òî âñ¸ òàêè íå ïîñìîòðåë ñ äðóãîé ñòîðîíû, à ïîñò êàê-òî î÷åíü çàèíòåðåñîâàë.
Roksoaccusia 19th December, 2008 12:59pm
Âîò ðåøèë âàì íåìíîãî ïîìî÷ü è ïîñëàë ýòîò ïîñò â ñîöèàëüíûå çàêëàäêè. Î÷åíü íàäåþñü âàø ðåéòèíã âîçðàñòåò.
stugsstainee 19th December, 2008 11:59am
ìèëî æäåì åùå...
kolosova 15th December, 2008 8:45pm
Ñïàñèáî çà èíôîðìàöèþ.
Glantitial 15th December, 2008 1:13pm
Î÷åíü èíòåðåñíî, íî âñå â áóäóùåì õîòåëîñü áû åùå ïîáîëüøå óçíàòü îá ýòîì. Î÷åíü ïîíðàâèëàñü âàøà ñòàòüÿ!
Glonconcealk 14th December, 2008 11:54pm
Ñïàñèáî. Ïðîñòî ñïàñèáî, çà êðàñèâûå ìûñëè âñëóõ. Â öèòàòíèê.
Juigue 14th December, 2008 11:38am
Îòëè÷íûé ïîñò, ïðî÷èòàâ íåñêîëüêî ñòàòåé íà ýòó òåìó ïîíÿë, ÷òî âñ¸ òàêè íå ïîñìîòðåë ñ äðóãîé ñòîðîíû, à ïîñò êàê-òî î÷åíü çàèíòåðåñîâàë.
avessimpenia 14th December, 2008 12:31am
ìèëî æäåì åùå...
WAIFTESSISTE 13th December, 2008 6:34pm
ß â ïðèíöèïå, ìàëî, ÷òî ñìûñëþ â ýòì ïîñòå, íî ïîñòàðàþñü âñå òàêè ïîíÿòü.
Ãàððè 13th December, 2008 5:36pm
Êðòóî!:) Íî åñòü è ìèíóñ ! Ó ìåíÿ ñêîðîñòü èíåòà 56 êèëîáèò â ñåêóíäó. Ïàãà ãðóçèëàñü îêîëî 15 ñåêóíä.
mayohido 13th December, 2008 12:52pm
Ñïàñèáî. Ïðîñòî ñïàñèáî, çà êðàñèâûå ìûñëè âñëóõ. Â öèòàòíèê.
CrypeMererom 11th December, 2008 5:08pm
Äîáàâèë â çàêëàäêè. Òåïåðü áóäó ïî÷àùå ÷èòàòü!
Misesymn 10th December, 2008 8:25pm
Èíòåðåñíî, íî âñå æå õîòåëîñü áû ïîáîëüøå óçíàòü îá ýòîì. Ïîíðàâèëàñü ñòàòüÿ!:-)
Wintaimamp 9th December, 2008 12:22pm
Õîðîøèé ïîñò, ïðî÷èòàâ ïàðó êíèã íà òåìó âñ¸ òàêè íå âçãëÿíóë ñî ñòîðîíû, à ïîñò êàê-òî çàäåë.
GypewesdweSe 9th December, 2008 3:45am
Ñïàñèáî! Ó Âàñ ÷àñòî çàìå÷àòåëüíûå ïîñòû! Ïðÿìî ñ óòðà ïîäíèìàåòå íàñòðîåíèå.
FrorJokpiopy 8th December, 2008 6:15pm
ðåøèë ïîìî÷ü è ðàçîñëàë ïîñò â ñîö. çàêëàäêè. íàäåþñü ïîäíèìåòñÿ ïîïóëÿðíîñòü.
entillanit 8th December, 2008 3:31am
ñàéò â îïåðå íåìíîãî íå êîððåêòî ïîêàçûâàåòñÿ, à òàê âñå ñóïåð! ñïàñèáêè çà óìíûå ìûñëè!
adhect 7th December, 2008 5:15pm
Óâëåêàòåëüíî! Òîëüêî íå ìîãó ïîíÿòü êàê ÷àñòî îáíîâëÿåòñÿ áëîã?
Mes_and_Sim 11th November, 2008 9:02pm
This is an utterly fantastic idea.
Andrea Lui 11th November, 2008 2:25pm
Great idea my friends.
Kevin Burges 10th November, 2008 6:35pm
yep, lovely idea!
andy mogg 10th November, 2008 4:21pm
sounds like a great idea
James Kerr 9th November, 2008 8:46pm
Have tried to spread the word and get more people to join the revolution. See
http://communities.bttradespace.com/Community/The-lounge/Discussion-reply/Democratically-Designed-Beer/Default.aspx